Fujian Shoe Enterprises Switch To New Overseas Markets

As of the first half of 2008, there were 486 private overseas enterprises approved and approved by Fujian, accounting for nearly 71.5% of the total number of approved enterprises, and the total foreign direct investment reached 490 million US dollars.

Affecting the world, textiles and clothing,

The export situation of bags and other industries is rather grim.

In the domestic market, the pformation of foreign trade enterprises,

Sales network expansion, competition is more intense.

Therefore, "going out" has become the only choice for some enterprises.

Like the "diversification strategy", many Fujian enterprises have put forward the "internationalization strategy" in recent years, and began to step out of the country and plan for overseas expansion.

The main form is to set up a overseas trading company with trade as its guide, or set up direct selling channels such as chain stores, brand stores, etc., to grasp the sales channels and value added links, and to enhance the competitiveness of the international market.

In the field of edible fungi and other fields, we export large quantities of raw materials and semi finished products annually.

At the order meeting, PEAK invited more than 40 distributors from dozens of major countries in Asia, Europe, Oceania and the Americas in addition to inviting past domestic agents and distributors.

PEAK has basically completed the network laying of the main markets in Asia, Europe, South America and Oceania, according to the person in charge.

At the beginning of 2007, Li Lang represented China's men's clothing for the first time on the stage of Milan international fashion week, and took the first step of brand internationalization.

At the end of last year, the purpose of the Taiwan tour was sponsored by nine Mu Wang, who was preparing to open a store in Taiwan.

Earlier, Green's children's wear brand in Quanzhou began to build stores in Saudi Arabia, Russia and Turkey.

Take shoes as an example. In the past, Quanzhou shoes used to go abroad for a long time in the wholesale market, and at the terminal, they entered warehouses or reduced fleas market stalls.

But over the past two years, with the continuous development of brand awareness in Quanzhou enterprises, more and more enterprises have chosen to build their own channels in overseas markets.

A few years ago, the factory was set up in Vietnam and worked with local distributors to produce Kuwait's brand shoes.

It is understood that Guo Hui currently has 4 shoe making lines in Vietnam.

With the help of cheaper local labor force and preferential policies supported by local governments, the new production base has a certain cost advantage compared to the domestic shoemaking enterprises.

The plan for overseas construction of the company is under way. Last year, it went to Philippines, Vietnam and Indonesia to investigate overseas factories.

Southeast Asia is also the main market for Anta brand to expand overseas. At present, Anta has stores in Philippines, Singapore and other places.

It is revealed that in the future, Anta will open more branches in Southeast Asian countries.

In April 2008, the Jinjiang authorities organized a trip to Southeast Asia, including 10 enterprises such as Heng, seven wolves and Xun Xing. They went to Kampuchea, Thailand and India to investigate the investment environment.

They believe that Quanzhou is a famous hometown of overseas Chinese. The early stage of Quanzhou's private economy is also dependent on overseas Chinese capital. Most of them are from Southeast Asia.

Owning a large number of overseas Chinese resources is the reason why Quanzhou enterprises first choose Southeast Asia. With the help of local overseas Chinese, it is conducive to the rapid opening of Jinjiang brand.

When Anta put forward the internationalization strategy of "deep plowing China, layout Asia Pacific and looking global", it said that by 2010, sales in overseas markets will account for 10% of Anta's total sales.