Changes And Development Of Footwear Industry In The Past Thirty Years Of Reform And Opening Up
Close by 30 years With the rapid development of China, China has become a recognized system worldwide. shoes Big country, big trade country and big consumer country.
In 2007, China's contract system shoes There are more than 20 thousand enterprises and 350 direct employees. shoes The output exceeds 10 billion 600 million pairs, accounting for more than 50% of the world's total output, and the import and export volume reaches 24 billion 500 million US dollars.
China's system footwear industry 80% of the products depend on international consumption, which are export-oriented industries. The main export countries are the United States (25%), the European Union (16.5%), and other countries 41%.
China's system footwear industry The gap is:
First, there is no influential international brand. Although national brands such as BELLE, Kangnai and AOKANG have strong influence in the domestic market, they still have a certain distance from international brands.
Two is not formed. international marketing Network. At present, brand enterprises are international market The layout is mainly "point", that is, the establishment of exclusive stores, due to the small number of stores, information is not smooth.
Three, the ability of independent innovation is not strong. The design concept and means are backward, the talents are scarce, and the capital investment is insufficient.
The four is the low added value of export products. The export volume is large but the price is low, the export enterprises are large, but the scale is small.
Five, the level of informatization is not high. The informationization of production process management is relatively low, and a large number of digital calculation, material accounting, cargo flow, capital flow and so on are mostly done by manpower.
Editor: vivi
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