Dalian's Clothing Industry Is Facing New Difficulties.
In Dalian Garment industry Facing the high level Forum on crisis conspiracy and development, Dr. Liu Dazhi of Dalian Nationalities University has made a "Global Forum" for Dalian's clothing entrepreneurs. financial crisis and clothing "Enterprise development" keynote speech from global and Chinese Economic adjustment In the aspect of situation analysis, industry form analysis, industry and enterprises coping strategies, the Dalian clothing enterprises pointed out the "seven weapons" to get out of the predicament.
The "seven weapons" include expanding and subdividing the market, cultivating and strengthening brands, strengthening and highlighting innovation, attaching importance to and paying close attention to cash flow, adjusting and improving business models, reflecting and improving the positioning strategy of industrial chain, expanding and coordinating industrial coordination.
Dr. Liu Dazhi has been engaged in the research of ecological economy and sustainable development in minority areas for many years. He believes that from the second half of 2007, the US sub prime mortgage crisis broke out, and the global economy was plunged into an unprecedented big adjustment. The real economy, especially the export-oriented conventional manufacturing industry, had a huge impact. The textile and garment industry has become the hardest hit area.
In his eyes, 2008, to our country Textile and clothing For enterprises, it is the most difficult year. This crisis has forced China's textile and garment industry to come to a turning point.
In the course of this turn, many enterprises in China will face "survival of the fittest".
He said, "China's economy is different from that of the West. China's economy will meet with inflation and deflation in the past two or three years, domestic demand tightening and external demand tightening".
How did this situation come about? From the data statistics, we can see that the economic cycle of China and the world is running synchronously after 2002, and China's investment generally takes 5 years as a cycle. Unfortunately, the adjustment of China's investment cycle is catching up with the world financial crisis. This is the so-called "housing leakage and even the rain at night."
At present, the global economy is facing adjustment. The west is shifting from over consumption to limited consumption. The East has shifted from overproduction to optimizing production. "The pattern of western consumption and Eastern production has been broken, and the Chinese economy is facing a big pformation. The textile industry will face a comprehensive reshuffle."
In an objective analysis of the current situation, Dr. Liu Dazhi believes that Dalian clothing In the past 20 years, the industry has developed its own brand and has a solid foundation.
On this basis, Dalian clothing The industry should firmly believe that this is a sunrise industry. The key lies in how the enterprise can capture and lead the market demand, survive in the predicament, find gaps in the economic crisis, cultivate viable products, and build core competitiveness to strengthen the anti cyclical capability of enterprises.
Dr. Zhou Dazhi believes that after this time crisis China Clothing industry The structure will be promoted in an all-round way, and the low-end clothing enterprises will further enter the low profit era until they withdraw from the economic stage.
Editor: vivi
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