The Strategy Of Low Price Competition In Clothing Is Due To Valentine'S Day.
After the Spring Festival, all over the country Clothing consumption market Triumphant news, financial crisis The year of the ox under the influence of the Spring Festival Clothing market It is still hot. Why? According to consumers, the price of clothes this Spring Festival is absolutely alluring. Therefore, even if clothes can not be worn now, we must take the opportunity to purchase several sets to save them.
Although clothing is sold at an absolute low price. financial crisis Impact: on the one hand, manufacturers are eager to cash in cash, on the other hand, there is a lower price backlog. In fact, there is always a tradition of price war in China's clothing Market: picking up boards and imitation is a common matter in the clothing industry. The styles and fabrics of the products are the same. What competition do they take? That is the price war.
Such a large scale Low price promotion Will there be any impact on the performance of enterprises and the development of the industry? Surely there will be. The author has always opposed the vulgar strategy of low price competition, but here we have to say that in terms of the current economic situation, some price concessions can be justified. financial crisis The industry reshuffled, so that enterprises have to plan for the most basic survival problems, the remaining will be the real king, is the strong.
Of course, price war is not a weapon to win. The price war is actually a double-edged sword. It seems to be knocking others down and actually defeating itself. The last selling point in the near future Valentine's Day In the meantime, how can we really win the price? I think we should take the bait at low price as a way to attract consumers to buy more ways.
攻心階段
Because this kind of customer is interested only in price, and has a strong sense of preparedness for sales. At the same time, "goods ratio ten" already know the "bottom price". Only by starting from its most sensitive price can customers feel that you are "real" and trust you, so that customers can open their hearts and understand more customer information and make the correct judgement. Of course, this price is not only low but also reasonable, and can not be too low to be believed. This stage is called attack.
洗腦階段
For such customers, it is only by gaining trust that it is possible to "guide customers to understand" other products (direct introduction of products with strong preparedness against customers) will stimulate customers' interest, and imperceptibly affect the customers' knowledge and views on products, and then help the customers to conduct professional "comprehensive analysis" of their needs in good faith, and point out that the most suitable is the best. This stage is called brainwashing.
成交階段
Next, we need to enhance the customer's perceptual knowledge of new products through consumption experience, and then make rational recognition with low price (compared to original products), gifts, promotions and so on. Finally, it shows that this product is very popular, tight supply, and sales promotion period has passed. This is the "last one", the only one in the mall, no semicolon, step by step, stimulate customers to buy impulse buying. This stage is called paction.
At this point, there is no price problem at all.
Editor: vivi
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