The First Ten Years Of Home Textile Profits Are Negative Growth.

In the past 2008, the textile industry is facing a serious predicament. In the first 11 months of 08 years, the textile and garment enterprises' production profit has been the first negative growth in ten years.

　　出口依存度高轉內銷減少風險

All along, the home textile industry is an industry with high export dependence.

When the financial crisis struck and overseas market demand declined, many enterprises went bankrupt.

Before that, home textile enterprises felt that export profits had been continuously compressed, and timely adjustment of marketing strategies to domestic sales, or foreign trade and domestic sales of "two legs" to walk, proved that this "steering" is correct.

In recent two years, Tianyuan home textile, which has been mainly engaged in foreign trade, has gradually declined to domestic sales.

　　品牌集中度低朝“大家紡”發展

The current home textile industry is a small industry with low brand concentration.

It is understood that the market share of the home textile brand represented by Luo Lai, mercury and dinosaurs is less than 1/10 of the total market volume, and the huge market share is flooded by miscellaneous brands.

Then, in the environment of depression, what is the future trend of the home textile industry as a small industry?

The development direction of "home textiles" is the future development direction of the home textile industry.

At the same time, a single home textile store is also difficult to survive. Similar to the four seasons home textile brand Plaza, such as display, trade, foreign trade procurement base and other functions as a whole, the brand Plaza will become an important channel for the future home textile channel, because with the development of the industry, the well-known home textile enterprise team will continue to grow, they need a good display space.

　　協會與企業發揮合力 尋求突圍

In the first 10 years of negative growth in the home textile industry, associations and enterprises should actively face this situation which may continue to deteriorate.

Li Jianhua, President of the China Textile Business Association, said in an interview with the media: "the government's policy of expanding domestic demand and the revitalization plan of textile industry are all good news for the home textile industry. Next, the association will start training work, and strive to improve the textile industry only by building the system, giving more analysis index or information reflecting the market situation, helping enterprises relocate and seek development in the international market depression and declining exports; foreign trade enterprises face many difficulties in capital, market, brand, channel and so on, but the capability of R & D and design is the weakest link, and the Association should strive to improve the comprehensive competitiveness of enterprises."

At this time, many enterprises realized the importance of brand building, and said they should increase publicity in 09 years.

Wang Lun, marketing director of Tong Royal textile, has made it clear that the stately will expand the media. In the 09 year, the advertising of CCTV and satellite TV will be 50% higher than in previous years. At the same time, it will also strengthen support for the terminal to prevent the market from declining.

Editor in chief: Xu Qiyun