Functional Shoes, Insisting On Technology As The Core In Crisis

Now, the market is getting hotter.

It's the big fight.

".

What is it?

The function is the content of science and technology, that is, the quality of life of human being pformed by man.

Fortune's shoes.

Founder ADI DASSLER is both a shoemaker and a sportsman. His dream is to design the most suitable sneakers for athletes.

When it released the world's first pair of spiked shoes, it was immediately followed by top soccer players in the world: in 1974, more than 80% of the players in the world cup in Germany chose Adidas shoes; more than 80% of the players in the 1998 World Cup were chosen.

In 1998 World Cup, France played a more important role.

Superior performance and technical pressure.

This is a myth created by shoemaker, which fully proves that technology is the strategic vision of the first productive force.

Why are so many big names playing the concept of function?

Will functional footwear be a flash in the pan?

Or will it play a lasting synergy and become a driving force for enterprises?

What are the characteristics of functional shoes?

How to popularize functional shoes?

Most of a father and two mothers are the result of plagiarism, and appear rough in appearance and function design.

Although some brands have some patents, they only do the superposition of functions, and fail to dig out the selling points and functional shoes that really belong to the market and meet the needs of the market.

But if it is just a concept, consumers can not get a good physiological experience when they really experience. The functional shoes do not have the "function" that makes people feel comfortable. Consumers will feel cheated and lose their trust in the brand.

To believe that the consumer is the eye of the eye, the more respect the feet, the more the third, the more you can tell what shoes are comfortable, breathable and warm.

All the "pseudo concepts" are paper tigers. Don't make fun of the common people.

The same is the way of planning, if the money is smashed, everyone will play.

The key is to spend less and do more.

In the face of the main trend, I appreciate Lining's series of bow works. It integrates traditional Chinese elements into the spread of sports shoes, with charm and mystery, and has done enough efforts in terminal promotion. All POP have conveys this concept simply and vividly.

In contrast, the brand of Wenzhou is not very careful in its connotation and extension. It often puts eggs in a basket, with many concepts and few substance.

If you are a luxury brand, you can be arrogant, you can keep customers away; if you are a low-end brand, then you will deeply control the needs of Chinese farmers, take the civilian line, recognize the consumers you are facing, and don't put too much money on your face. If you really sell the shoes that are suitable for farmers, you will win the brand.

In their eyes, shoes are not only shoes, but also a belief in themselves, and a cherishing of life.

Why do more and more people refuse to drink and fall in love with tea?

The main reason lies in the fact that tea drinking and self-cultivation are also the name of "elegance".

No consumer will study how shoes are made. They need to know who else is wearing these shoes to make him feel face and hierarchy. At the same time, if these shoes can bring comfort to people, no one will refuse.