The British Clothing Industry Is Full Of Protectionist Atmosphere.
Mickey banner has become a popular symbol in the British clothing market this year. Paul Smith's new scarf with the London logo has also become a hot demand. A few weeks ago, the British guardian's weekend special issue hit a headline: "British woman, your designer needs you!" "
With the economic recession and the sharp increase in unemployment, more and more British people begin to support domestic products and choose local brands. This year, London's major shopping malls are no longer in favor of the French and Italy brands. The British brand has attracted more attention, but London has been proud of leading the trend of multiculturalism, Reuters reported. Amanda Weir, one of the luxury stores in London, said that the two British brands of Vivian Westwood and Paul Smith were the strongest in the market this season.
韋爾說,有明顯的英國標志的飾物都十分暢銷。同時,具有一定購買力的中產階級也對本土設計師的作品頗感興趣,動輒幾百英鎊的服飾配件吸引了大批中產階級顧客。不過,英國服裝界這股買國貨的風潮似乎尚未吹出國門。盡管法國政府向國內汽車企業提供援助資金,并要求其承諾確保國內就業等做法被歐盟批評是保護主義抬頭,但法國服裝業并沒有受政府影響,不少設計師和零售商均表示,并無選擇法國品牌的特別傾向。
A recent report by the World Bank warned that despite the twenty group summit meeting held in Washington last November, against the trade protectionism, 17 countries in the group of twenty have taken different measures of protectionism since then. World Bank President Zoellick said: "economic isolationism will lead to a vicious circle like the 30s of last century."
In history, the introduction of patriotism into the clothing industry is common. In the first half of the twentieth Century, in response to British colonialists and boycott of British goods, Sancho Gandhi called on the people of India to buy their own homespun cloth. But today, with the globalization of economy, trade protectionism is out of date.
還以服飾為例,英國巴寶莉2008年第四季度在亞洲的銷售收入比去年同期增長了53%,亞洲地區已成為這一品牌最活躍的市場,緊隨其后的是中東地區。從生產環節來看,英國頂級品牌的一套晚裝,其剪裁、刺繡、后期加工可能在幾個國家完成,而這些品牌的設計師更是來自不同國家。
Reuters's report concluded that a creative industry with multiple cultural elements would be a mistake if it continues along the road that only recognizes local products.
It is worth pondering that the guardian encouraged local women to buy their local brands, focusing on the brand name of Stella Macartney, a famous local designer. But in fact, the brand belongs to the GUCCI group originating in Italy, and GUCCI group was acquired by French luxury goods giant PPR group a few years ago.
Editor in chief: Xu Qiyun
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