Shaoxing'S Export Oriented Textile Enterprises Are Looking For Life In Adversity.

In Shaoxing County of Zhejiang Province, 2/3 is sold to the international market. If consumers around the world try to buy less clothes, they will bring huge pressure to the suppliers.

When more than 200 people pay wages and interest rates are paid back, I feel like I was pushed to the edge of a cliff at that time.

Qin Liangzhou, chairman of Shaoxing eno printing and dyeing Co. Ltd., said some of the feelings of local textile business operators.

Their annual output value ranges from tens of millions to one hundred million or two hundred million yuan. Most of the products are exported, and the capability of independent research and development of enterprises is weak.

Over the years, these enterprises are mainly in the way of "sample processing" to survive. No matter what material and color of the foreign order, they are only responsible for the production.

Although the profit margin of this mode of operation is generally low, the life of these small businesses has been pretty good in the boom period of European and American markets.

Qin Liangzhou said that in September and October last year, textile enterprises almost the same size as eno were affected by the impact of the international market.

But after a short period of panic, Qin Liang Zhou started his action.

The company promptly adjusted the market direction of its products and pferred products to Europe and the United States to Africa.

Qin Liangzhou said: "nowadays, foreign investors do not demand a half year demand as they did in the past.

The most important thing at this time is confidence.

Although our output value dropped from 100 million yuan in the past year to 70 million yuan last year, the profit has become very small, but we have not cut salaries for employees. This is also a way to encourage people to survive. "

Sales Manager Xiao Jianyao said: "last year, we participated in many professional exhibitions at home and abroad. Due to the positioning of the high-end market, although the order was slightly reduced after the financial crisis hit, the company quickly stabilized."

On the market situation in 2009, Xiao Jianyao was confident that the company raised the price of products in February, but still maintained a 10% sales growth rate.

They incorporate Chinese elements into popular works, and the R & D center has thousands of new products to the market every year.

Last year, more than 400 million yuan of sales contracts were basically signed by shirts enterprises.

Last year, Tiansheng company's sales volume reached 6 billion 600 million yuan.

Chairman Sun Yonggen said: "I believe that Shaoxing's textile industry will not fail because of this financial crisis.

Because the consumer market will never disappear, the key is to find products that are suitable for the market. "

After extensive in-depth market research, Gao Haigen, chairman of the board, found that in Europe and America, consumption per person per year was 20 kilograms, while in China only 0.5 kilograms, which made him aware of the market potential of non-woven terminal products.

As a result, the research and development of new products will soon follow up.

Now, the wet towel and disposable dishcloth developed by Yue Wang holding company have been available. After the new factory building of the group is completed, more non-woven terminal products will be put on the market.

At present, the monthly order of Zhejiang Modern Textile Industry Research Institute in Keqiao has increased from 200 to 300. Due to the rapid growth of business, apart from its own design, President Hu Keqin has also outsourced a part of his business to the Korean design institute.

He said, "in a sluggish market, foreign investors can't see what products are good to sell. At this time, smart entrepreneurs have to offer new products voluntarily, so that foreign businessmen can choose and strive for more opportunities."