Huzhou Children'S Clothing Crisis Year Continued To Maintain Strong Momentum Of Development
Zhili, a small town in Huzhou, Zhejiang, is one of the largest production bases for children's clothing in China. In the climate of financial crisis, the local textile industry in 2008 has ushered in a good selling year. Since the beginning of spring this year, the children's clothing industry in Zhili has maintained a strong momentum of development.
“有史以來最好的旺銷年”
Reporters recently visited the town of Zhili in the Taihu coast. The factories were roaring and the businessmen in the streets were weaving. Compared with other textile enterprises in other places, the local business owners were worried not that they could not receive orders, but that they could not recruit skilled workers.
Huzhou Yihua Garment Co., Ltd. has expanded nearly 100 workers this year. Zhang Lianzhong, general manager of the company and President of Zhili children's wear Association, told reporters that when the town's labor force gap reached 30 thousand after the Spring Festival, there were still nearly 10000 skilled workers. "What we are most worried about now is the lack of skilled workers, and the temporary training is too late."
In 2008, the children's clothing in Zhili was ushered in the best selling year in history. The total production amounted to 400 million pieces in that year, and sales revenue exceeded 10 billion yuan. Due to the recession of the national garment industry, a large number of small and medium-sized local workers and technical workers ran to weaving, adding more than 50 thousand migrant workers to the local area, and 60 families from all over the family came to weaving.
This year, the momentum of the development of children's clothing in Zhili is not decreasing. Chen Xintang, Party Secretary of Zhili Town, said that there are 10399 children's clothing and related supporting enterprises in the whole town, of which more than 1000 are new accounts opened this year. At present, more than 250 thousand of the about 300000 people in the town are migrant workers. They are basically working in children's clothing enterprises. The total number of workers in the town is 250 thousand yuan. According to the per capita annual income of 30 thousand yuan, the annual labor income is 7 billion 500 million yuan.
At present, Zhili town has formed a complete industrial chain from surface accessory design, printing, embroidery, button to garment manufacturing, and can complete the matching within 100 meters radius. Wu Rongjiang, director of the children's clothing office in Zhili Town, said that if customers look at a new model, it will take only 2-3 days from proofing to mass production. With the upstream and downstream supporting industries such as raw materials and accessories, the output value of children's clothing in Zhili was over 15 billion yuan in 2008.
“土豆經(jīng)濟(jì)”創(chuàng)奇跡
Weaving children's clothing into danger seems to be a blessing in disguise. An industry insider said that there are three children's clothing production bases in the country, and the export dependence of the other two bases is over 50%. In order to avoid competition in foreign trade, more than 95% of the products are sold in the domestic market, so the financial crisis is less affected.
However, "turning danger into machine" is by no means verbal game, but must bring out the winning trick. The trump card of weaving children's clothing is to focus on the domestic market, grasp the middle and low end market, and take the opportunity to expand the middle and high-end market and international market when the financial crisis leads to shrinking external demand and declining household consumption.
Based on the local community, we will not relax. "The domestic demand market is very large, so long as there is demand, if the small market is occupied by you, it will still have boundless scenery." Sun Wenyou, Secretary of the CPC Huzhou Municipal Committee, said that the main feature of Zhili children's clothing is for the two or three line cities, especially in the central and western regions. Due to the strategy of "western development" in the past few years, the income of urban and rural residents in the central and western regions has increased significantly, even higher than that in the eastern coastal areas.
Facing "pros" does not relax. When Chen Xintang analyzed the domestic children's clothing industry, he thought that foreign children's clothing often went to the middle and high-end line, and the price was also high. While the children's clothing industry in Zhili was grasping pformation and upgrading, while grasping the middle and low-grade market, the economy could not continue to boom and the ordinary people could afford it.
At present, Zhili children's clothing covers more than 80% of the two wholesale market in China. The children's clothing market in Shanghai, Hangzhou, Nanjing and Suzhou in the Yangtze River Delta area is almost all of the children's clothing in Zhili. At the same time, Zhili children's clothing also entered the market of Russia, Central Asia and the Middle East through border trade. Since last year, the distributors in the weaving shop have begun to fill the gap left by their competitors and enter Southeast Asia and Europe and the United States.
Sun Wenyou concluded that the key to "forming a warm spring in winter" is to seize the opportunities that many competitors have fallen down under the impact of the financial crisis, rapidly expand the market and realize pformation and upgrading under the premise of firmly developing the market.
“有形的手”順勢(shì)而為
The booming trend of children's clothing industry has attracted a large number of enterprises and workers to migrate. But recently, the local government decided to reduce the number of industries, improve the quality of products and upgrade the level of industry, and put forward that it should take 3-5 years to build Zhili into an advanced manufacturing center, design center, brand aggregation center, marketing center and information distribution center for children's wear nationwide. "There is no need for anxiety," Sun Wenyou said. "Under the red hot sales situation, we must be prepared for danger and seize the scientific development and not relax."
According to the plan, the production of children's clothing in the whole town has not increased or reduced this year, from 400 million pieces (sets) in 2008 to 350 million pieces (sets), but sales revenue should be raised from 10 billion yuan to 120 yuan. At the same time, local safety supervision, quality control, tax collection and supervision network should be adopted to achieve the survival of the fittest. We should eliminate more than 500 children's clothing enterprises with only one facade, "low, small and scattered", and control the total number of enterprises to 7000.
"Our goal is to achieve a comprehensive upgrading of children's clothing industry. Through a period of adjustment, we will pfer part of the" low, small and scattered "enterprises to the production of children's clothing in the surrounding areas in accordance with market rules. Chen Xintang said that after doing so, although the number of children's clothing production in Zhili may be reduced, the overall output and quality of the children's clothing in Zhili will be greatly improved. As a center of market distribution and design, technology and information, Zhili will further enhance its functions, and the children's clothing in different grades will also increase in the domestic and foreign markets.
In weaving, the "visible hand" goes smoothly, not only will not drag the development of the hind legs, but also can develop the stamina. Textile enterprises are most afraid of fires, while Zhili invested 700 million yuan to renovate the "pre shop and factory" family workshops. Only 4 fire accidents occurred in the past year, after which there was a fire on average every 2 days, and there was a fire in every month.
Labor intensive enterprises are the most vulnerable to labor disputes. In the past, there were more than 2000 disputes in the town in one year, only more than 20 in the whole town in 2008, and 3 in two months at the end of the year. Jin Jianxin, member of the Standing Committee of the Huzhou Municipal Committee and Secretary of the Wuxing District Committee, said: the Party committee's government has created a good environment and done various services, which has also objectively promoted the formation of the development opportunities of Zhili.
Editor in chief: Xu Qiyun
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