Sewing Machine Industry: Exploring A New Way Of Industry In Adjustment Period

As the most important meeting in the industry every year, the eight four session of the China Sewing Machinery Association was held in Xiamen in March 20th.

In this year of special significance, the board of directors of the Sino Russian sewing association has grasps the industry demand and takes the pulse development trend. It has consulted extensively on the implementation of the light industry adjustment and revitalization plan, cleared up the development ideas, determined the key points of the work of the industry, laid the keynote of the industry work, and pointed out the direction for the development of the industry in 2009.

　　信用建設　力推企業信用等級評價工作

All along, the market order is the main problem that perplex the development of the industry.

China's sewing machinery industry should form a culture of "honesty, rational competition, harmony and win-win" in the industry market. The key is that every enterprise in the industry should restrain its own behavior, especially the backbone enterprises should set an example by themselves and carry forward the good faith of "good faith competition and pride competition, shame competition" in the industry, and form a mechanism of honesty and self-discipline.

The four session of the eight Committee of the China Sewing association approved the implementation measures for the credit construction of China's sewing machinery enterprises, and implemented the "credit rating evaluation standard of Chinese sewing machinery enterprises". The purpose is to comprehensively assess and reflect the level of construction of credit management in China's sewing machinery enterprises, and from the enterprise's dual obligations of achieving fair market competition and fulfilling economic and social responsibilities, and using a series of evaluation indicators to measure and present the overall appearance of the enterprise. Quantified scores reflect the classification criteria of enterprise credit grading, grading evaluation standards and comprehensive evaluation results, thus promoting self-discipline, encouraging integrity management, opposing unfair competition and ensuring the healthy development of industry.

　　家用機　推動家用機重回家庭

In 1980s, the tide of reform and opening up swept across the land of China. The rapid rise of the clothing industry changed the habit of Chinese people's clothing. Clothing became the general choice of people. Then people's lifestyles also changed dramatically.

This brings huge development opportunities to Chinese sewing machinery, which is mainly produced by industrial sewing machines, but also makes Chinese household sewing machines fall from the crest of the wave crest.

Over the past 20 years, many people have gradually blurred the concept of home sewing machines.

The development history of home sewing machines around the world shows that when people's standard of living reaches a certain height, the household sewing machine will return to the family in another new look.

From the practical life data to the small household appliances that increase the interest of life, from the heavy black machine to the exquisite multifunctional machine, from the pure mechanical products to the mechanical and electrical integration advanced sewing equipment, with the progress of science and technology, the enjoyment of the home machine to people's lives is far beyond the inherent understanding of people.

Apart from sewing clothes, the multifunctional household sewing machines are more widely used in the production of cloth art -- small embroidery, splicing art and creative modeling.

"In Japan, the penetration rate of home appliances is 70%; in South Korea, the penetration rate of home appliances is 130%.

In China, even if only 10% of the household machine penetration rate, it also means that the huge market space, at least can drive millions of people's employment.

"If sewing courses can be entered into primary, junior and senior high schools, it will play a positive role in fostering children's imagination, creativity, practical ability and improving the quality and appreciation of the whole nation."

He Yeru, executive vice chairman of the China Sewing Association, was introduced.

　　輕工業振興規劃　落實《輕工業調整和振興規劃》

The light industry adjustment and revitalization plan, which has attracted much attention from the industry, was considered and approved at the executive session of the State Council in February 19th.

As an industry focusing on supporting development, how will China's sewing machine industry implement the plan, actively respond to the international financial crisis and promote steady and rapid development of the industry?

The Secretariat of the China Sewing association has formulated a series of implementation opinions.

The "opinion" pointed out that the implementation of the plan should speed up independent innovation and promote structural adjustment and industrial optimization and upgrading according to the overall requirements of "adjusting structure, promoting pformation and ensuring development".

Mainly through the following measures to achieve the goal:

First, speed up technological pformation.

The guide to industrial technology pformation projects is released to guide enterprises to accelerate technological pformation and upgrade their innovation ability from the aspects of optical and mechanical integration sewing machinery, special industrial sewing machinery and intelligent equipment.

Two, actively organize key industry enterprises to declare national technical pformation projects, obtain state loan interest discount and other policy support, and form a batch of key technologies and new products with independent intellectual property rights through project tackling.

Three, strengthen the construction of industry technological innovation system, promote the construction of industrial technology centers and improve the protection mechanism of intellectual property rights; four, speed up the revision of standards, and improve the technical standard system of the industry.

In addition, the association will organize enterprises to tackle key problems in product quality, and encourage enterprises to strengthen their own brand cultivation.

The association will also guide enterprises to create a competitive and orderly development environment, promote the evaluation of enterprise credit system, advocate integrity management, strengthen the construction of industrial clusters, cultivate distinctive regional and professional markets, and enhance the overall competitiveness of industries.

To implement and implement the "light industry adjustment and revitalization plan", China's sewing machinery industry should closely combine the theme of "promoting the building of enterprise innovation capability", focusing on technological upgrading and industrial optimization, urging industrial restructuring to speed up the pace of industrial upgrading, changing from "quantity" to "quality", relying on scientific and technological progress, enhancing enterprise innovation and brand influence, and upgrading the quality of economic operation to a new level.

　　創新能力　推進企業創新能力建設

In 2008, due to the shrinking market demand at home and abroad, the overall decline in production and sales, the sharp decline in industry profits, the first negative growth in industrial exports, and the increase in the cost of production, which is a true reflection of the development difficulties of China's sewing machinery industry over the past four years.

During this period, many enterprises were overwhelmed and passively waited. However, more enterprises chose the way of seeking new and changing.

Regarding innovation, Nagata Mihiro, director of the China Sewing Machinery Association, reiterated the view of the Standing Council in December 2008: to gain strength from reform, break through from innovation, and regard innovation as the soul of all work.

He pointed out that in order to do innovative work well, we need to start with the following aspects:

First, the concept of innovation.

The environment of the enterprise is constantly changing, and the management and operation concept of the enterprise must be constantly updated to adapt to the new situation.

Two, establish and improve the modern enterprise system.

Scientific and reasonable modern enterprise system is essential for the standardization and specialization of enterprises.

Three, technological innovation.

As an equipment manufacturing industry, technological innovation is the most important factor to ensure the continuous core competitiveness of the product.

Four, management innovation.

It is an effective way for enterprises to improve their management through management innovation through "management to benefit" and cost saving through management reform.

Five, entrepreneurs should have the spirit of continuous innovation.

The entrepreneur's idea is the soul of an enterprise. We must have the spirit of continuous innovation to ensure that the enterprise will remain young and energetic forever.

In 2009, the Sino Russian joint society was identified as "the year of promoting enterprise innovation capacity building". The focus of the industry has been identified as the building of innovation capability. It is hoped that by guiding enterprises to emancipate their minds, we can help enterprises reform and innovate from all angles and aspects, withstand the test of severe winter, and welcome the coming of the next development climax of China's sewing machine industry with a completely new look.

　　CISMA2009　辦精簡、節約、優惠、創新的展會

The two-year China International Sewing Equipment Exhibition (CISMA) will be held in Shanghai New International Expo Center in September.

In the face of difficulties in the development of the industry, CISMA2009 seems to be a "dilemma".

Fundamentally speaking, CISMA, as a worldwide professional sewing machine exhibition, is an indispensable platform for the "made in China" exhibition image. It is an excellent stage for enterprises to display their achievements and open up the market. But on the other hand, enterprises also need to consider comprehensively the factors such as the cost of exhibition, the way of exhibiting, the effect of exhibiting and so on.

The exhibition is rooted in the industry, and the brilliant achievement of CISMA is a reflection of the development of the industry.

Today, the industry development situation is not ideal, CISMA is still scheduled to be held. How to lighten the burden of enterprises and dispel the concerns of enterprises has always been the primary issue considered by the CISMA organizer, the Sino Japanese Association.

The fair tone of the exhibition has been set, but the specific preferential measures and operation methods have been easily worked out. After several arguments, it was finally determined and announced at the beginning of this year's joint meeting of the joint meeting of the Central Committee. The CISMA2009 will be a streamlined, frugal, concessional and innovative exhibition, which has been widely supported by exhibitors.

Streamlining mainly refers to the reduction of scale and exhibition time. The scale is set to be 7 square meters and 80 thousand square meters, and the time is 3 days in from September 22nd to 24th. Saving is to recommend exhibitors to declare the area according to actual needs, do not blindly seek big, the arrangement of stalls is simple and bright, do not emphasize luxury, moderate control of reception specifications, do not make comparisons; concessions are the organizers from the exhibitors' status, declared area, new product exhibition rate, product popularity and so on, allowing enterprises to effectively reduce the burden of exhibitors.

Regarding innovation, for CISMA2009, it is multi angle and multi-faceted. For exhibitors, the most substantial thing is that the excellent new products will be rewarded accordingly.

In addition, the Organizing Committee of the CISMA exhibition will also conduct on-site selection of the booth design and give appropriate incentives to the creative enterprises based on the results of the selection.

Editor in chief: Xu Qiyun