Activity Marketing, Change In Success

Like advertising marketing, terminal activity marketing is also a different tactic applied in different market periods. However, after years of application, this tactic has reached the point where no innovation can survive, and it needs to change with market competition and make timely adjustments.

Activity marketing and advertising are two indispensable factors for product sales.

Advertising marketing needs activity marketing coordination, and active marketing should also be integrated into advertising tactics.

In other words, in today's activity marketing innovation, it is essential to learn from advertising tactics and effectively integrate into advertising marketing. This is the root of channel innovation.

The core idea of innovation is to target the effectiveness of terminal interception, the core of which is consumer demand.

Philip and Kotler wrote in his treatise: business promotion (activity promotion, activity marketing, etc.) plays a very important role in the whole (terminal) promotion mix. If we want to implement it well, enterprises must change the purpose, tools and plan of marketing activities, and coordinate with other sales promotion combinations under the framework of integrated marketing communication.

It is true that summer is a low season for health care products, but sales are still low in the off-season.

Whether you do terminal marketing, conference marketing, specialist marketing, clinical marketing, or rely on overwhelming advertising frenzy, you have to have a full understanding of the market environment, rely on activity marketing to "hype", to achieve the effect of light season.

In this paper, X oral liquid marketing activities in the regional market, a case analysis, in order to provide readers.

Today, the marketing activities of the health care industry can not be changed. In today's fierce market competition, is there any update and breakthroughs in the sales methods of the health care products industry? It is a key factor for the success of the market.

In 1998, the medical and health care industry launched the marketing slogan of "terminal victory" and "terminal interception", which shows in a sense that most enterprises are determined to abandon advertising marketing means and fight to fight in the terminal channel.

However, as far as terminal competition strategy and tactics are concerned, more products are repeatedly competing for competition, showing competition, shopping guide competition and multi product competition.

In this era of terminal marketing, channel tactics have undoubtedly reached the end of their battle.

In the era of advertising marketing, the most fundamental intercept target is the potential consumers of advertising marketing companies.

In the era of advertising marketing, terminal interception is comparable to advertising and even stronger than advertising.

Popularly speaking, good terminal interception work, a brand without advertising, can also win in the conventional channel.

In the current marketing strategy of terminal activities, more tactical design is not based on the "consumer demand", but changes with the tactical changes of other competing products in the terminal channel.

Marketing campaigns such as promoters, discounts, and product gifts are increasingly required to innovate and walk out of their own sky.

First of all, the core idea of terminal activity marketing strategy planning comes from consumer demand.

Only by changing the concept first and planning the terminal tactics close to the needs of consumers can we really stimulate consumers' desire to buy.

Like advertising marketing, terminal activity marketing is also a different tactic applied in different market periods. However, after years of application, this tactic has reached the point where no innovation can survive, and it needs to change with market competition and make timely adjustments.

Activity marketing and advertising are two indispensable factors for product sales.

Advertising marketing needs activity marketing coordination, and active marketing should also incorporate into advertising tactics.

In other words, in today's activity marketing innovation, it is essential to learn from advertising tactics and effectively integrate into advertising marketing. This is the root of channel innovation.

The core idea of innovation is to target the effectiveness of terminal interception, the core of which is consumer demand.

In the activity marketing, the main reason why the product can not quickly open up the sales situation or even lose money is that the terminal intercept tactic LED product sales mode is too old. It needs a gradual, innovative and correct way to integrate into it, so that we can make a breakthrough.