Marketing Analysis Of Ping An Insurance Endorsed By Wang Shi

After turning on the TV, Wang Shi found out that he had endorsed Ping An insurance in China.

The advertising time is the prime time of CCTV after the seven o'clock news broadcast.

The mainstream of the spokesperson is entertainment stars.

The advertising effect of entertainment stars is more prominent.

A few years ago, there were also companies who used corporate executives to advertise, but the effect was not obvious.

But Wang Shi's endorsement of China Ping An has strong marketing value.

First of all, Wang Shi is not an entertainment star. Wang Shi is an entrepreneur. He is a well-known entrepreneur of well-known enterprises, and even in the industry is called a spiritual leader. From this perspective, Wang Shi is also a big star.

In second aspects, Wang Shi's endorsement of Ping An insurance in China is a piece of news, a material that has considerable operational and hype space.

This is good for China Ping An brand, and is also a good publicity for China Ping An's capital market operation.

Of course, it is also positive for Wang Shi himself and Vanke enterprises.

On the third hand, Wang Shi represents the image of an entrepreneur with a higher quality, which is quite different from that of entertainment stars.

This echoes with the cultural construction of China Ping An, and to a certain extent, it also enriches the cultural connotation of peace.

It's rare for famous entrepreneurs to advertise for other endorsements.

I think Wang Shi's endorsement of Ping An insurance is successful from a marketing point of view.