Eight Practical Marketing Strategies For Enterprises

Marketing is an art in the operation of market economy.

In today's increasingly fierce market competition, who can correctly grasp it, who can freely travel in the sea of market economy.

According to the reality of our country, enterprises must grasp the following eight marketing strategies in the process of marketing.

The first priority of Chinese consumers' purchasing power is pragmatic motivation.

Through surveys and public opinion polls, it is found that the main factor affecting consumption is the effectiveness of products.

Those who identify the "visual function and decide whether to buy" account for 86%, which is much higher than "price" and "packaging".

Judging from the products that are well done in enterprise marketing, such as Haier, Konka, Changhong and so on, they are good products.

In fact, products that withstand long-term market tests are like this.

In order to succeed in any product marketing, the most important thing is to have a good product. Therefore, the first strategy of marketing is efficiency priority strategy.

The so-called priority strategy is to regard the efficacy of products as the first factor affecting marketing, giving priority to the quality and effectiveness of products. Haier group develops a washing machine for washing sweet potatoes and a washing machine for singletons.

Two, price adaptation strategy and price positioning are also important factors affecting marketing effectiveness.

For Chinese consumers who are realistic and cheap, the price directly affects their buying behavior.

Generally speaking, when price is fixed, it is not suitable to change, so the initial pricing is very important.

Those with foresight and foresight, who have long term business aspirations, should not only overcome quick gains and quick gains but also overcome low price drilling when determining prices.

A reasonable price conducive to marketing should be the price of "suitable crowd".

First, the price of the product must be recognized by the consumer group. The two is that the price of the product should be comparable to that of the same type of products. The three is that after determining the selling price, the profit rate should be equivalent to that of many similar operators.

Three, brand promotion strategy. Chinese consumers have the motive of seeking fame for buying goods. Therefore, adapting to the psychological motivation of Chinese consumers, they should constantly upgrade their brands.

The so-called brand promotion strategy is to improve and enhance the various elements affecting the brand, through various forms of publicity, improve brand awareness and reputation strategy.

Upgrading brands requires both quantity and quality.

Seeking quantity, that is, constantly expanding popularity; seeking quality, that is, constantly improving reputation.

The way to enhance the brand, the quality and efficiency of the internal products, and the use of consumers to spread the brand with word of mouth, such as the "carving" series products, on the basis of continuously improving their product quality, and expanding the influence of their products through various media publicity. After several years of hard work, "carving" has finally become a famous trademark in China, and its products have entered thousands of households.

Four, stimulate the source strategy, consumers are the source of marketing activities.

The so-called stimulus source strategy is to stimulate consumers' demand and desire through marketing activities, so as to maximize the service to consumers.

Many successful marketing companies focus on stimulating consumers' desire to buy through publicity activities.

For example, the annual marketing volume of K is about tens of billions, but the K company has not sold a box of products directly to consumers. They have devoted their energies to publicity.

Through publicity, introduce products, introduce efficacy and enhance brand, which constantly stimulate consumers' desire to buy and guide consumers' buying behavior.

Only consumers are willing to buy, the distribution shop will be sold; as long as there is a distribution shop, there will be wholesalers running; wholesalers run, K can be exported continuously.

The K blood generating agent of red peach can be exported continuously.

The marketing method of K company is an example of typical stimulus source strategy.

The strategy of "Five" and "strategy" is to use the fact that a real person uses a product to produce good results as a case to spread to other consumers through propaganda, so as to stimulate consumers' desire to buy.

Usually, there are tabloids, promotional activities and case TV thematic bands.

Case studies can stimulate consumers' awareness of their needs for products and provide information for consumers to gather information.

A large number of health care products such as K, oral liquid, and so on, are used to help consumers to publicize their products.

If people around us say that taking a brand name medicine to cure the real case of illness is very incitement to consumers, when consumers collect such information and evaluate the brand, they think that the brand is good, and they will make a purchase decision.

Six, the media combination strategy, the media combination strategy, is to use various advertising media in a proper proportion to stimulate consumers' desire to buy, and to set up and enhance brand image.

Setting up brand and promoting brand is not a single form of publicity. It needs a combination of various forms of publicity.

For example, some well-known enterprises in China publicize the strategy of publicity through broadcasting, television, newspapers and urban rural wall and lighting. This three-dimensional and multi angle bombing propaganda has made consumers unaware of their products and has formed a consumption preference for a product.

The strategy of single request strategy is to choose the right consumer strategy according to the efficacy characteristics of the product, and accurately put forward the strategy that can best reflect the product's efficacy and satisfy the consumers' demand points. Seven

In the publicity of products, we must accurately point out the demand points for the consumer groups.

The K blood generating agent of red peach is suitable for all kinds of consumer groups. Its single appeal point is blood enriching.

If we ask for more appeals, it will not only be bad for promotion, but also lose the trust of consumers.

Eight, terminal packaging strategy, the so-called terminal packaging strategy, is based on the performance and effectiveness of products, in the direct consumer trading venues (i.e. terminals) to carry out various forms of publicity strategy.

According to the market survey, 51.8% of health care consumers choose to purchase at the scene of purchase.

The main forms of terminal packaging are as follows: first, poster to introduce products or brands at the terminal; two, a banner that can be used to publicize product efficacy at the terminal; three, a shop sign or a front door light box or billboard with a brand tag on the terminal; and four, an emotional communication for the terminal salesperson, which affects the salesperson and improves the recommendation degree of the salesperson on the product publicity.

In short, the connotation of marketing is very rich. As long as we seriously study the needs of our consumers, constantly improve the quality of products, and skillfully use various marketing strategies, we can make our products into thousands of households.