• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Long Tail Theory And Its Significance To Search Engine Marketing Strategy

    2008/6/12 11:36:00 41863

    The long tail theory has a good explanation for users' keyword search behavior and effect pformation, and has positive significance for developing effective search engine marketing strategy.

    For example, in all keywords retrieved by search engines, 50% of keywords generated 80% traffic.

    Is it not worth spending more than 20% of the visit?

    The new competitiveness of network marketing management consultants believe that the fact may be the opposite, because another keyword that brings only 20% visits may have a higher conversion rate.

    This is quite different from the meaning explained by the 20/80 principle.

    Obviously, it is necessary for us to make a more detailed discussion on the long tail theory and its significance for search engine marketing.


    What is the long tail theory?

    According to Wikipedia's explanation, the Long Tail is the first word used by Chris Anderson in 2004 in the articles to connect magazines to describe some economic mode, such as Amazon.com or Netflix.

    Long tail terminology is also widely used in statistics, such as statistics on wealth distribution or lexical use.

    The basic principle of the long tail theory is that as long as the channels of storage and circulation are large enough, the market share of products that are not very popular or poorly sold can be matched or even larger than those of the few hot products.

    That is to say, many small markets converge into market energy that is comparable to the mainstream market.


    The following is part of the long tail schematic given by some researchers: the meaning of figure (1) shows the relationship between the main body and the long tail to the total quantity. (2) the traffic volume brought by the searchenginewatch.com senior search engine marketing expert Danny Sullivan to the website when users use 100 key words to search through Overture.



    Figure 1: the relationship between the main body and the long tail to the total quantity.




    Figure (2): the amount of traffic that 100 keywords can bring to the website when retrieved through Overture.


    It can be seen from the above schematic diagram that unlike the 20/80 law, the role of "tail" in the long tail theory can not be ignored. Operators should not only pay attention to the role of the head.

    The long tail theory has become a new economic mode and has been successfully applied to the field of network economy.

    For example, Google effectively utilized the long tail strategy.

    Google's Adwords advertising enables countless small and medium-sized enterprises to freely put online advertising, while the traditional online advertising is only a field for big enterprises to get involved in.

    Its Adsense advertising also enables a large number of small and medium-sized websites to automatically get advertisers to advertise.

    Adwords and Adsense therefore converged thousands of small and medium-sized enterprises and small and medium sized websites. The huge value and market energy generated by them are enough to counterbalance the traditional online advertising market.

    If Google merely focuses its attention on 20% of big enterprises (like many web sites' online advertising strategies), it will be difficult to create the current glory.

    Similarly, the online retailing giant Amason's products are all inclusive, not just those few products that can create high profits, but it turns out that the Amason model is successful, while those who ignore the long tail and only pay attention to a few best-selling products are not ideal.


    The long tail theory is very useful for keyword strategy in search engine marketing.

    That is to say, although a few core keywords or general keywords can bring more than half of the amount of visits to the website, there are not many but very clear keywords. That is, long tail keywords can also bring considerable amount of visits to websites, and these long tail keyword retrieval results in higher customer conversion rate, which is also much higher than the conversion rate of common keywords.

    For example, a user who uses a general term "lawyer" to retrieve a visitor to a website and a visitor to the website of a "Beijing trademark dispute lawyer" is more easily converted to the customer of the site.

    This is to study the dispersion of keyword search behavior and the value of dispersed keyword strategy.


    Some research articles think that the 20% long distance of the keyword "long tail" creates 60% revenue for the website, which is difficult to verify, but at least it is certain that it is not enough to concentrate on a few popular keywords. Moreover, the user behavior research using keyword search engine shows that most users do not search only one word. In order to get more accurate retrieval results, 2-3 keyword combinations are often used to search. Some users even use more than 5 word combinations. These multi word combinations are often the main components of the keyword "long tail".


    The method of interpreting the keyword strategy of search engine based on the long tail theory is the same as that of user keyword search.

    New observation of online marketing on "website access statistical analysis"

    • Related reading

    Network Marketing Strategy And Website Operation Integrated Service

    Marketing manual
    |
    2008/6/12 11:34:00
    41925

    Misunderstanding Of Manufacturers Opening Shop

    Marketing manual
    |
    2008/6/11 17:57:00
    41858

    Why Did The Olympic Committee Not Send Chery To Court?

    Marketing manual
    |
    2008/6/11 17:36:00
    41839

    Classic Marketing Lies: Selling Combs To Monks

    Marketing manual
    |
    2008/6/11 17:27:00
    42035

    Salesman: What Should You Do When The Flames Encounter Sea Water?

    Marketing manual
    |
    2008/6/10 12:16:00
    41808
    Read the next article

    Successful Men Wear The Nine Rule Of Collocation.

    Successful men dress up with aesthetic interest and imagination: successful men, although this is an era of individuality, people have greater freedom in dress. But as a successful man, some rules of dress are still required. Unless you are extremely aesthetic, imaginative and good at collocation, you must comply with the old rules in the following details.

    主站蜘蛛池模板: 免费观看的黄色网址| 亚洲欧美综合一区| 国产精品看高国产精品不卡| 日韩免费a级毛片无码a∨| 老司机成人影院| 久久99久久99精品| 亚洲欧美日韩成人高清在线一区| 大尺度视频网站久久久久久久久| 欧美一区二区三区久久综| 精品国产无限资源免费观看| 你懂的视频网站| √天堂资源最新版中文种子| 久久青青草原精品影院| 四虎永久成人免费影院域名| 国内精品人妻无码久久久影院导航| 日本大片在线看黄a∨免费| 波多野结衣57分钟办公室| 3d动漫精品啪啪一区二区免费| 二代妖精免费看| 亚洲精品无码乱码成人| 国产精品亚洲аv无码播放| 强行交换配乱婬bd| 日本视频在线免费| 男人插女人的网站| 老妇高潮潮喷到猛进猛出| 99久久久国产精品免费牛牛四川 | 亚洲精品国产首次亮相| 四虎网站1515hh四虎| 国产成人无码一区二区在线播放| 在公交车里要了几次| 好男人在线神马影视在线观看www 好男人在线观看高清视频www | 99久久精品免费看国产一区二区三区 | 亚洲五月综合缴情婷婷| 国产CHINESE男男GAYGAY网站| 在线|一区二区三区| 娇小老少配xxxxx丶| 欧美日本在线观看| 波多野结衣av高清一区二区三区| 精品国产自在在线在线观看| 色吊丝中文字幕| 色综合天天综合网站中国|