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    Marketing Essential: 99 Tips For Sales Skills

    2008/7/7 17:24:00 42028

    1. for sales representatives, sales knowledge must be grasped. Sales without knowledge as a foundation can only be regarded as speculation, and can not really experience the charm of sales.


    2. a successful marketing is not an accidental story. It is the result of learning, planning and the knowledge and skills of a sales representative.


    3. promotion is the use of common sense, but only by applying these ideas to the positive people, can they produce results.


    4., before making a spectacular achievement, we must prepare for the boring work.


    5. the preparation and planning work before promotion must not be neglected and despised.

    Prepare sales tools, introductory remarks, questions to ask, what to say and possible answers.


    6. the strength of the preparation in advance and the inspiration from the scene often easily destroy the strong opponent and succeed.


    7. the best sales representatives are those who have the best attitude, the most knowledge-based products, and the most considerate service sales representatives.


    8., we must study and memorize the information, manuals and advertisements related to the products of the company. At the same time, we should collect and collect advertisements, publicity materials, manuals and so on, so that we can know who we are and how we can truly know ourselves.


    9. sales representatives must read more about books and magazines about economy and sales. In particular, they must read newspapers every day, understand the state, social news, news events and visit customers. This is often the best topic, without being ignorant and ignorant.


    10. the road to get orders is started from finding customers. Training customers is more important than immediate sales. If stop adding new customers, sales representatives will no longer have the source of success.


    11. unprofitable pactions to customers are also harmful to sales representatives. This is the most important commercial moral principle.


    12. when visiting customers, the sales representatives should believe that even if they fall, they must seize a handful of sand.

    It means that a sales representative can't go empty handed. Even if the sale is not done, the customer can introduce a new customer to you.


    13. choose customers.

    Measure customer's purchase intention and ability, do not waste time on indecisive people.


    14. the important rule of a strong first impression is to help people feel important.


    15. being late on time means I don't respect your time.

    There is no excuse for being late. If you can't avoid being late, you must call before the appointed time, apologize and continue the unfinished promotion work.


    16. sell to the right to make purchasing decisions.

    If your sales partner has no power to buy, you can't sell anything.


    17. every sales representative should realize that only by watching your customers, can sales be successful.


    18. it is a job and strategy for a sales representative to make efforts to get close to clients in a planned and natural way and to make the customers feel good and to negotiate smoothly.


    19. it is impossible for a sales representative to conclude a paction with every customer he visits. He should try hard to visit more customers to increase the percentage of the paction.


    20., understand your customers, because they determine your performance.


    21. before you become an excellent sales representative, you need to be an excellent investigator.

    You have to find, follow and investigate until you touch the customer and make them your good friend.


    22. believe that your product is a necessary condition for a sales representative: this confidence will be passed on to your customers, and if you do not have confidence in your own goods, your customers will not be confident of it.

    Customers are not so much talked about because of the high level of logic you speak, but rather, you are convinced by your deep confidence.


    23. good sales representatives can afford to fail, partly because they have full confidence in themselves and the products they sell.


    24. understand customers and meet their needs.

    Not knowing the needs of customers is like walking in the dark.


    25. for sales representatives, the most valuable thing is time.

    Understanding and selecting customers is to let sales representatives put time and strength on the most likely customers to buy, rather than wasting on those who can not buy your products.


    26. there are three ways to increase sales: concentrate on your important customers, two is more focused, and three is more focused.


    27. customers do not have high and low points, but there are grades.

    Determining the number and time of visits depends on the customer level, so that the time of sales representatives can be maximally effective.


    28. close to customers must not be stereotyped. They must be fully prepared beforehand and adopt the most suitable approach and opening remarks for all kinds of customers.


    29. the opportunities for selling are often fleeting. We must quickly and accurately judge and pay close attention to them so as not to miss the opportunity and strive to create opportunities.


    30. focus your attention on the right goals, use your time and the right customers, and you will have the eye of the tiger you sell.


    31. the golden rule of selling is how you like others to treat you, how you treat others; the golden rule of selling is to treat people according to people's preference.


    32. let customers talk about themselves.

    Letting a person talk about himself can give you a good opportunity to tap into common ground, build goodwill and increase sales opportunities.


    33. promotion must be patient and continuous, so as not to be too hasty, nor to be taken lightly. It is necessary to take a leisurely look at the situation and make the paction possible at the right time.

    34. customers refuse to sell, do not lose heart, further efforts to persuade customers, and try to find out the reasons for customer refusal, and then prescribe the right medicine.


    35. inquisitive inquiries to people around you, even if they are impossible to buy, should be explained and introduced to them with enthusiasm and patience.

    It is very likely that they will directly or indirectly affect the decisions of customers.


    36. sales to help customers, not sales.


    37. in this world, what does a sales representative stir up the heartstrings of customers? Some people are quick witted and logical and eloquent.

    But these are all formal problems.

    There is only one factor that can always convince anyone at any time and at any place: sincerity.


    38. do not sell but help.

    Selling is to stuff things to customers, but to do things for customers.


    39. customers use logic to think about problems, but what makes them take action is emotion.

    Therefore, sales representatives must press the heart button of customers.


    40. the relationship between sales representatives and customers does not need the formula and theory of calculus. What is needed is today's news, weather and other topics.

    Therefore, we must not try to use simple principles to make customers interested.


    41., we should move our customers' hearts instead of our heads, because our hearts are closest to our customers' pockets.


    42., when a client's objection can not be answered, he must not perfunctorate, deceive or intentionally refute L.

    We must answer as much as possible. If we don't know what to do, we must consult the leaders as soon as possible and give our clients the most prompt, satisfactory and correct answers.


    43. listen to the purchase signal, if you are very attentive to listen, when the customer has decided to buy, will usually give you a hint.

    Listening is more important than speaking.


    44. the rules of selling are: a series of activities carried out for the purpose of paction.

    Although the paction is not everything, there is no business without a deal.


    45. rule of trade clause: ask customers to buy.

    However, 71% of the sales representatives did not conclude the paction with customers because they did not ask for the paction requirements.


    46. if you fail to make a request to the customer, it is as if you have aimed at the target without pulling the trigger.


    47. you have firm confidence in the closing time of your business. You are the embodiment of success, as the old saying goes: success comes from success.


    48., if sales representatives can not order customers to sign orders, product knowledge and sales skills are meaningless.

    No deal, no sales, it's as simple as that.


    49. it's not a shame to get an order, but it's not clear.


    51. when making a deal, persuade the client to take action now.

    If we delay the paction, we may lose the chance to make a deal.

    Sentence sales motto: today's orders are in sight, and tomorrow's orders are far from the horizon.


    52. overcome the hurdles in a confident manner.

    Promotion is often the ability to show and create confidence.

    If customers do not buy letter B, even cheaper will not help, and low prices will often scare customers away.


    53. if you fail to make a deal, the sales representative will immediately make an appointment with the customer for the next meeting date. If you can't meet the customer face to face at the next time, it will be even more difficult to meet the customer later.

    Every call you make calls for at least some form of sales.


    54.. Sales representatives must not be rude to customers because they do not buy your products. That way, you lose not just a sales opportunity, but a customer.


    55. tracking, tracking and tracking, if you want to complete a sales promotion, you need to contact the customer 5 or 10 times, then you will stay up to tenth times at all costs.


    56. get along well with others (colleagues and customers).

    Promotion is not a one-man show. It must work with colleagues and become partners with customers.


    57. hard work will bring luck. Look carefully at those who are lucky. It is after many years of hard work that you can get lucky. You can be as good as them.


    58. don't blame others for failure. Responsibility is the pillar of accomplishing things. Hard work is the standard of success, and completing your task is your reward.


    59., can you insist that you do not regard it as a challenge instead of a refusal? Are you willing to stick to the 5 or 10 visits you need to complete the sale? If you can do that, then you will begin to feel the power of persistence.


    60. find out your success formula with figures, determine how many clues, how many phone calls, how many potential customers, how many meetings, how many product introductions, and how many tractions you need to complete a sale, and then follow the formula.


    61. enthusiasm for work makes every sale feel the best.


    62. leave a deep impression on customers, which includes a brand new image and a professional image.

    When you leave, how can the customer describe you? You are always impressing others, sometimes dim, sometimes distinct; sometimes it is good, sometimes it is not necessary.

    You can choose the impression that you want to leave to another U, and you must be responsible for the impression you left behind.


    63. the first rule of selling failure is to compete with customers.


    64. the most competitive counterpart is the spirit of grace, merchandise, enthusiasm and dedication.

    The most ignorant way to deal with competitors is to speak ill of others.


    65. sales representatives sometimes act like actors, but they have already been involved in the sales promotion, so they must be dedicated and confident, and affirm that their work is the most valuable and meaningful.


    66. enjoy yourself. This is the most important thing. If you love what you do, your achievements will be better.

    Doing what you like will bring joy to those around you. Happiness is contagious.

    67. performance is the life of a sales representative, but it is wrong to disregard business ethics and get everything done.

    The success of non honor will breed the seeds of failure for the future.


    68., the sales representatives must always pay attention to comparing the annual performance fluctuations, and reflect and review to find out the crux of the problem. Are they human factors or market fluctuations? Are they competitors' strategic factors or changes in company policies? Only in this way can they grasp the correct situation and find countermeasures to accomplish their tasks and create good results.


    69. flattery before sales is inferior to sales service, and the latter will attract customers forever.


    70. if you send away a happy customer, he will promote you everywhere and help you attract more customers.


    71. your neglect of old customers in service is an opportunity for competitors.

    If this goes on, it will not be long before you get into a crisis.

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