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Shoemaking Industry In China

2008/7/10 9:39:00 41871

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The human like footwear industry is like a "migratory bird". It always shifts to countries and regions where labor costs are low. This has also become one of the important reasons for China's footwear industry to suffer from EU anti-dumping.

The second batch of catalogue of prohibited products in processing trade, which will be implemented, includes leather products, footwear and other commodities. It aims to suppress exports of products with low value-added and low technology content, promote the upgrading of footwear processing trade, and pform the growth mode of foreign trade.

The second batch of catalogue of prohibited products for processing trade will be formally implemented in January 21st and 2007.

In the catalogue, products containing endangered animal and plant ingredients are prohibited in the category, including leather goods, footwear and so on, a total of 589 10 customs coded goods.

For the domestic footwear industry that experienced many strikes in 2007, such as the EU's anti-dumping, appreciation of the renminbi and price rise of raw materials, the new processing trade policy aims to suppress exports of products with low added value and low technology content, and promote the pformation and upgrading of the shoe-making processing trade and rational layout, so as to achieve the pformation of the growth mode of foreign trade.

The "migratory birds" soon stayed in the 70s of last century. The world footwear industry center shifted from Europe and America to Japan and China's Taiwan Province, and then moved to mainland China in the late 80s and early 90s. At the same time, the shoemaking industry also experienced the process of pferring to low cost countries and regions.

At present, Guangdong Dongguan, Zhejiang Wenzhou, Fujian Putian and other places have become an important base for footwear industry in China and even in the world.

Statistics show that 1 of the world's 10 pairs of shoes are produced in Dongguan today.

Relying on the low cost of labor, China's footwear processing trade continues to grow, and the malpractice of "migratory bird disease" has been highlighted in the past two years.

Low added value and low technology content have become one of the important factors for China's footwear industry to encounter international trade disputes.

People in charge of China Light Industry Arts and crafts import and Export Association told reporters that since October 2006, the EU has imposed an anti-dumping duty of up to 19.5% on China, it will face a review at the end of 10 this year.

The anti-dumping duty may continue to take effect, it may increase again, and it may also extend new projects, and of course, it may be terminated.

But no one can predict what the result will be.

After encountering EU anti-dumping, in June 2007, Taiwan began to impose anti-dumping duties of 43.5% on the 6 categories of footwear products in the mainland.

Under repeated trade strikes, some shoemaking enterprises in the mainland have been forced to start migratory migration.

Some large shoe factories are decomposing and pferring industries to cheaper Southeast Asian countries and regions such as Vietnam, India, Indonesia, Kampuchea and so on, and this trend is spreading.

However, there are also a considerable number of mainland shoe companies that do not wait for the "takeoff" of the migratory birds.

Last October, Chang Deng shoe industry, once a landmark enterprise of Dongguan footwear industry, suddenly changed its course, and ended its glorious course in the footwear industry at the cost of more than 4000 yuan.

In the first three quarters of 2007, there were about 1000 shoe factories and related shoe materials, leather, footwear equipment, footwear trade and R & D design centers in Guangdong, which were closed by various internal and external factors or were closed by the courts or were taken over by the local government in the first quarter of 2007.

In these closed, stop and seal footwear enterprises, the mainland shoe enterprises accounted for about 55%, Taiwanese and Hong Kong footwear enterprises accounted for about 25% and 10% respectively, and other shoe enterprises accounted for 10%.

This has cast a shadow over the domestic footwear industry.

It seems that "migratory birds" can not stay long.

Statistics show that in 2006, 14 billion 800 million pairs of finished shoes were manufactured in the world, of which China accounted for 10 billion pairs, accounting for 68% of the world's annual output.

The annual output of shoes industry in Guangdong is as high as 5 billion pairs, accounting for 1/3 of the whole world, accounting for 1/2 of the whole country.

The footwear industry in Guangdong is centered around Dongguan, and Dongguan is the world's best shoe manufacturer through OEM. It accounts for 1/10 in the global market. However, up to now, Dongguan does not have a well-known shoe brand.

In Dongguan's eight pillar industries, there is no shoe making industry.

This makes Dongguan shoe enterprises always feel that their position in the footwear industry is somewhat awkward.

Footwear processing trade occupies a considerable proportion in China's export commodities, and its long-term dependence on low value-added and low technology exports has encountered more and more resistance in international trade.

In April 2007, the Ministry of Commerce and other departments jointly issued the first batch of catalogue of prohibited products in processing trade in 2007, involving more than 1800 tax number products, involving an export amount of about 30 billion US dollars.

In July 23rd, the Ministry of Commerce and the General Administration of Customs issued a number of processing trade restriction catalogues.

Although no leather products and footwear products have been touched for the two time, some enterprises have heard a bit of wind, and have begun to feel ready for leather products to be included in the prohibited catalogue of processing trade.

Sure enough, half a year later, near the end of 2007, the second batch of processing trade ban catalogue was released, and shoes and footwear related products were included.

Faced with the severe challenges of the market environment at home and abroad, some shoe enterprises in China have been "moving the wind" and began to vigorously implement the strategy of branding and internationalization, increase investment in research and development, and promote the upgrading of footwear processing trade.

At present, "OEM" is the first step of opening up two way OEM, promoting Italy's footwear industry to the international market. "AOKANG" directly built the Industrial Park overseas; "BELLE" has been listed successfully in Hongkong; Lining, Anta, XTEP, Binxing, Kangnai, BELLE, BELLE, red dragonfly, golden monkey and so on have also made a lot of achievements in brand building.

The industry believes that with the gradual loss of competitive advantages such as labor costs, there is no way to do OEM alone.

For domestic shoe processing and trading enterprises, there is only one way out in the future, that is, "only technological research and development is the way out for enterprises, and no technology is always controlled by others".

At present, many domestic shoemaking enterprises still remain in the manufacturing stage of low and medium grade products, but the shoe enterprises developed in the OEM mode, especially those in the coastal areas, are all producing and processing products for the world's top brands.

Once these enterprises develop their own brands with the experience gained over the years, their quality and quality are no less than the world famous brand products produced by OEM.

At the same time, domestic shoemaking enterprises must re decompose the shoemaking process and the industrial chain, and dare to shift the low value-added part, but not to the high value-added high-tech sector.

In the next 35 years, China's footwear consumption will account for 1/3 of the world.

Under this anticipation, some shoe companies are turning their attention to the domestic market in the process of upgrading technology, creating brands, promoting the upgrading of footwear processing trade, and realizing the pformation process of foreign trade growth.

It can be believed that no matter whether it is industrial pfer or industrial upgrading, as long as we do not do "migratory birds", the domestic footwear industry will still have opportunities.