Modern Design Techniques

The designer's imagination is not the illusion of pure art, but rather the pformation of imagination into the practical product that is useful to human beings by using science and technology.

This requires visualizing the imagination first. This process of pforming imagination into reality is to use the special painting language of design specialty.

The process of expressing imagination on drawings.

Therefore, designers must have a good foundation for painting and a certain spatial stereoscopic imagination.

Designers only have excellent performance techniques to be able to do well in the graph.

It will fully express the shape, color and texture of the product, and it will arouse people's sympathy.

When facing abstract concepts and conceptions, designers must undergo specific processes.

That is to pform abstract concepts into figurative forms, so that the images, colors, textures and feelings in mind can be turned into something with real regret.

The design process is very subtle.

A good idea will soon disappear, and the designer must capture his mind immediately.

Design is a behavior for a specific object, often surpassing national boundaries, space-time and so on.

It can be described and conveyed in language and text.

However, as a common language of mankind, drawing is also an indispensable skill for designers.

The meaning of drawing is just like that of a musician.

Stick out a mile.

Therefore, the expressive power of design expression is the skill that every designer should possess.

2. communication tools in the design field

In the field of designer's thinking, collective thinking is used to solve problems.

Inspire each other and give each other reasonable suggestions.

Besides, modern industrial design is different from the design and manufacture of traditional handicrafts.

The product designers and producers of modern industrial production can not be individuals. Industrial design is often a group work.

Therefore, before designing the product, the product styling designer must explain the situation of the product to the related personnel, the enterprise decision maker, the engineering and technical personnel, the marketing personnel, even the users or consumers, so that the product can produce the most beautiful and popular product when the policy remains unchanged.

When the product is in the process of brewing, the higher the producer's knowledge of the product is, the better and more successful combination of products will make it more efficient.

This series of statements and statements constitute the basic contents and tasks of expression.

3. weapons for marketing products

Many Products Design Company, when producing new products, should sell products, use photographic skills, and elaborate expository texts for advertising.

But cameras can't express surreal exaggerated imaginative pictures.

At this time, special techniques applied to painting majors are more effective.

Because human beings have strong expressive power, they can freely add subjective imagination, and exaggerate or intentionally generalize products.

Compared with the camera, the performance picture is much more than the camera's product.

Camera technology can not satisfy endless imagination.

Therefore, designing performance diagrams is a weapon for inferring products.

1. fax

The real effect of products can be achieved through color, texture and artistic description.

The most important thing of presentation is to convey the correct information.

Correctly let people know the characteristics of new products and their effects in certain environments.

It is easy for all personnel to understand and understand.

However, the perspective picture used to represent the human eye is different from the entity seen by the eye.

Perspective is precise and accurate, but perspective is different from human curve vision, and perspective is often flat.

Therefore, the perspective can not fully and accurately show the authenticity of the entity.

Accuracy is important in the field of design.

It should be truthfulness and convey the designer's creativity objectively.

It faithfully expresses the complete shape, structure, color and technological accuracy of the design, and establishes the media between the designer and the viewer from the visual perception.

Therefore, without proper expression, we can not communicate and judge correctly.

2. fast

Competition in the modern product market is very intense. Good ideas and inventions must be expressed in some way to shorten the product development cycle.

Whether it is an independent design or marketing your design, you must give suggestions to customers when they sell their design ideas, and record or express their suggestions immediately.

Quick description skills will become a very important tool.

3. beauty

Although the design effect diagram is not pure artwork, it must have certain artistic charm.

It is convenient for peers and production departments to understand their intentions.

An excellent design is a good ornament itself, which combines art and technology.

Expression map is a concept, which is the comprehensive expression of shape, color, texture, proportion, size, light and shadow.

Designers have to be persuasive to accept the idea and accept it.

Similarly, under the same conditions, aesthetic works are often successful.

Designers who want to convince people of different opinions can easily reach agreement by using beautiful performance diagrams.

The performance chart with aesthetic feeling is clean, concise, powerful, pleasing to the eye and pertinent to the topic.

Besides these, it also represents the designer's work attitude, quality and self-confidence.

A successful designer can not neglect the beauty of his work.

Beauty is the common language of mankind.

If the design works do not have aesthetic sense, it seems that the safflower lacks leaves.

4. illustrative

Graphologists tell us that the simplest graphics are more intuitive than mere words.

To express the design intent, the designer must give hints in various ways.

For example, sketch, perspective and performance map can achieve the purpose of explanation.

In particular, color representation can fully express the form, structure, color, texture and sense of quantity of products.

It can also express the abstract content of the intangible rhythm, shape, character and aesthetic feeling, so the performance map is highly explanatory.

Modern industrial products are the crystallization of modern science and technology and art. They are advanced scientific and technological achievements applied to industrial production and produce new products with excellent functions and beautiful appearance.

Modern industrial products have their own "visual language".

The first is the aesthetic sense of product form, and uses morphological elements such as "point", "line", "face", "body", "space", texture, and so on, and then carries out the form beauty such as "form", "rhythm", "rhythm", "contrast", "harmony", "change", "unity" and so on to show the beauty of product form.

Combined with the material, gloss, color and texture of the product, the aesthetic value of the product is affected. The aesthetic value of industrial products must be based on the unity of function and aesthetics, and explore the beauty form based on modern industrial means.

Modern industrial products can give people the aesthetic feeling in their lives, and it has its own laws. It affects human beings with spirit, and it touches everyone. So long and lasting, it affects people's feelings all the time. This is comparable to any other art form.

The consistency of internal and external quality of industrial products reflects not only the level of material production of a country, but also the embodiment of cultural and artistic level.

In order to better meet people's needs and make the consumers convenient and comfortable, designers must master the psychology of consumption. In order to make the design conform to the objective material and technological conditions and make the product better realized, we must grasp the possibility of material and process conditions, make the product better realized, and grasp the material technology. In order to make the product model conform to and catch up with the modern design trend, designers must master the foundation of plane composition, color composition, three-dimensional structure, perspective and so on.

Not only this, but also the problem of product function in industrial design, so that products can be easily accessible and accepted by people. Therefore, we must master ergonomics, which is the first functionalist design principle pioneered by Bauhaus in history, and guide the design for a long time.

With the development of science and technology, designers are required to have a high degree of unification of technology and art.

1) color.

Color is everywhere, enriching the whole world. It also integrates into our life. We use it to express our individuality and express our affection.

If the world loses its color, the existence of objects will be just bodies instead of souls.

Therefore, in a colorful world, color is very important to people.

It is a language for telling people and attracting people.

In real life, people are connected with colors all the time, and everything that they need in daily life, whether they are daily necessities or consumer goods, are showing new colors in the market and show us the power of color in the market.

This color stimulus is related to our desire to shop.

In other words, we buy colors consciously or unconsciously.

2) the charm of products.

Besides the function of the commodity itself, shape and color have great influence.

The beauty of color is the beauty of space perceived by the human visual sense. Each color combination has its own characteristics, and produces different aesthetic effects in vision, sensibility and image.

According to the different characteristics of color, we can use it to express the function of the product itself, color to establish common ideas, and to become a medium for the pmission of information.

Color = language (information)

Color is emotional = when you see a certain color, it reminds people of the use place of the product.

The rich expressive power of colors can make people feel cool, warm, front, back, light, heavy, static, and soft.

The color changes with the times, and the color follows the annual international fashion.

Designers all over the world are committed to opening up new areas of color in order to always maintain the freshness of color. Every year, the international fashion color also improves the public's aesthetic ability to color. Therefore, the color design of products emphasizes the expressive power of color itself and the symbolism of colors.

The color of emotion and color matching rule, the designer knows more about the product color, can accurately grasp the color language and function, and design the popular products.

3. the psychological characteristics of product aesthetic feeling

People's aesthetic sense of products has a special psychological feature, which is composed of all or parts of the following feelings.

1) the sense of belonging is emotion which is produced by consumers such as age, sex, race, occupation and education level. The product should be designed according to the psychological characteristics of different consumers, so that consumers at all levels can feel happy. For example, male products require bold, generous, straight line and rich man style.

The female products are exquisite, delicate, and more curvilinear, which is in line with the psychology of women.

2) the appearance of new products has strong visual appeal. According to the psychology of consumers seeking novelty, seeking novelty and changing, products adopt multi-functional new technologies and new materials to enhance consumers' desire to buy.

3) the product design of distinctive features is carefully designed to make the use function of products, structure, material and modeling unified, complement each other, reflect the inherent characteristics and charm of products deeply, so that consumers can quickly choose products of the same efficiency and different brands.

4) sense of application

The shape and function of the product can make consumers feel applicable to the product. This feeling contains many factors, such as: beautiful appearance, economic convenience, durability, sense of convenience, safety, long-term use and satisfaction.

All these can stimulate consumers' desire to buy.

From the perspective of aesthetic application rules, all products that are marketable reflect the consistency of applying beauty and appreciating beauty.

A successful product must be enjoyed by people in its application.

The enjoyment of beauty includes the appreciation of beauty and the comfort and pleasure of using, and the unity of beauty and applied beauty.

Simply speaking, it is the unity of "beauty" and "use".

"Utility" is the utility function of goods. "Beauty" is the harmony and unity of the external form and the content of "use".

Products if