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Common Sense Of Graphic Design

2008/8/5 12:57:00 41788

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1. direct display method

This is one of the most common expressions that are widely used.

It displays the product or theme directly and faithfully on the advertising page, and makes full use of the realistic expressive power of photography or painting techniques.

The product is characterized by its fine texture, shape and functional use. The exquisite texture of the product will be presented to the audience with a realistic sense of reality, giving consumers a sense of intimacy and trust in the products they advertised.

This way, because the product is directly pushed to the consumer, we should pay great attention to the combination and display angle of the products on the screen. We should strive to highlight the brand of the product and the easiest part of the product that touches the heart, and use the color and background to foil it, so that the product can be placed in an infectious space, so as to enhance the visual impact of the advertising picture.

　　2.突出特征法

Using various ways to grasp and emphasize the distinctive characteristics of products or themes, and to show them clearly, put these characteristics in the main visual parts of advertising pictures or to deal with them, so that the audience can feel the interest and interest of the audience in the instant of touching words, and achieve the purpose of stimulating the desire to buy.

In advertising performance, these characteristics that should be highlighted and rendered are determined by the special ability of distinctive products, the logo of the manufacturer, and the trademark of the product.

The technique of highlighting characteristics is also a common way of expression, which is widely used. It is one of the most important techniques to highlight the advertising theme, and it can not be ignored.

　　3.對比襯托法

Contrast is the most prominent expression of artistic beauty tending to antagonistic conflict.

It shows the nature and characteristics of the objects depicted in the works in sharp contrast and direct contrast.

By this way, the performance and characteristics of products can be highlighted or hint, giving consumers a deep sense of vision.

As a common and effective means of expression, it can be said that all art is benefited from the contrastive techniques.

The use of contrastive techniques not only enhanced the intensity of the advertising theme, but also enriched the interest of advertisements and expanded the appeal of advertising works.

The success of contrastive manipulation can make the seemingly ordinary picture processing rich in meaning, showing the different levels and depth of advertising theme.

4. reasonable exaggeration

With the help of imagination, a certain exaggeration of the quality or characteristics of the objects advertised in advertisements is exaggerated so as to deepen or expand the understanding of these characteristics.

Golgi, a literary writer, pointed out: "exaggeration is the basic principle of creation."

By this way, we can emphasize or reveal the essence of things more clearly and enhance the artistic effect of works.

Exaggeration is a novelty in general. It exaggerates the characteristics and characteristics of the object and the Chinese and American aspects through fiction, and endows people with the interest of novelty and change.

According to its characteristics, exaggeration can be divided into two types: form exaggeration and facial exaggeration. The former is the representational processing product while the latter is the implicit modality processing product.

Through the use of exaggeration, the artistic beauty of advertising has been poured into a strong emotional color, so that the characteristics of the product are distinct, outstanding and moving.

　　5.以小見大法

In advertising design, emphasis should be placed on the stereoscopic image, choice and concentration. With a unique imagination, we should focus on one point or a part to concentrate or enlarge or enlarge, so as to fully express the theme.

This kind of art processing is a comprehensive way of seeing things in a small way. It shows great flexibility and boundless expressiveness to the designers. It also provides the receiver with wide imagination and vivid interest and rich association.

"Small" is the focus and visual interest center of advertising pictures. It is not only the enrichment and growth of advertising creativity, but also the designer's unique arrangement. Because it is not a "small" in general sense, it is a product of highly refined small and medium sized enterprises and highly refined by small wins. It is a concise and deliberate pursuit.

　　6.運用聯想法

In the process of aesthetic appreciation, through rich associations, we can break through the boundaries of time and space, expand the capacity of artistic images, and deepen the artistic conception of pictures.

Through association, people see their own experience or their own experience on aesthetic objects, and their aesthetic feeling is often very strong, so that the aesthetic object is integrated with the American Microsoft Corp, and the aesthetic feeling resonates in the process of Lenovo, and the intensity of their feelings is always intense and abundant.

　　7.富于幽默法

Humorous Law refers to the skillful reappearance of comic features in advertisements, and the capture of the local character of life phenomena, through the ridiculous characteristics of people's sex, appearance and behavior.

Humorous expressions often use the intriguing plot and ingenious arrangement to extend something that needs to be affirmed to the extent of comics, creating a humorous mood which is full of fun, funny and intriguing.

The conflict of humor can achieve unexpected and reasonable artistic effect. It induces the smile of the viewer to play the role of artistic appeal in a unique way.

　　8.借用比喻法

Metaphorical method refers to the selection of two things that are different in this copy and similar in some aspects in the design process. The analogy is not directly related to the theme. However, a certain point has similarities with certain characteristics of the theme. Therefore, it can be used to extend the pformation and get the artistic effect of "euphemistic tattoo".

Compared with other methods of expression, metaphor is subtle and subtle, sometimes difficult to see at a glance, but once it understands its meaning, it can give an impression of endless feelings.

　　9.以情托物法

The most direct role of artistic appeal is emotional factors. Aesthetics is the process of continuous communication between the subject and the object of beauty.

Art has the characteristics of conveying emotions, and the phrase "moving the heart without feeling before love" has already demonstrated the role of emotional factors in artistic creation. It focuses on choosing the content with emotional inclination in expression techniques, giving the theme with good emotion, reflecting the aesthetic feelings in a real and vivid way, which can be moved by emotion and exert the power of art to infect human beings. This is the pursuit of literary emphasis and beauty in artistic conception and interest of modern advertising design.

　　10.懸念安排法

In the way of expression, it is so mysterious that it makes people feel suspicious and nervous at first glance. It creates a suspicious and nervous state of mind. It raises a layer of waves in the minds of the audience, produces exaggerated effects, drives the curiosity and strong actions of the consumers, opens up positive thinking associations, causes the audience to further explore the strong desire of the advertisements, and then points out the theme of the advertisements by advertising headlines or texts, so that the suspense can be relieved, leaving unforgettable psychological feelings for the people.

Suspense has a very high artistic value. It can deepen conflicts and conflicts, attract audience's interest and attention, create a strong feeling and produce attractive artistic effects.

　　11.選擇偶像法

In real life, people have their own objects of admiration, admiration or imitation, and there is a psychological desire to get close to him so as to get psychological satisfaction.

This method is applied to people's psychological characteristics. It catches people's admiration for celebrity idols, chooses idol worshipped in the audience's mind, and conveys information to the audience with product information.

Because celebrity icons have strong psychological charisma, with the help of celebrity icons, they can greatly improve the impression and sales status of products, establish the credibility of famous brands, produce ineffable persuasions, and induce consumers to pay attention to the products praised by celebrities in advertisements, and stimulate their desire to buy.

The choice of an idol can be a beautiful female super star, a world famous male attraction star, a famous male and female player in the world sports arena, and others who can choose politicians, celebrities, art masters, Battlefield Heroes, handsome women, etc.

The choice of idol should be consistent with the product or service of the advertisement, otherwise it will give people a sense of fetched and a psychological rejection.

　　12.諧趣模仿法

This is a creative allusions. Instead of using the old and new way of borrowing names, the art works and social celebrities, which are familiar to the public in the world, are used as interesting images. After ingenious shaping and fulfillment, the famous paintings celebrities have a sense of humor, which gives consumers a new and unusual visual impression and relaxed interest. Their abnormal and mysterious feelings enhance their advertising effect, and increase their product status and visibility.

This way of expression puts the persuasiveness of advertisements in a comic humor, which makes people laugh and make you laugh.

　　13.神奇迷幻法

Using abnormal exaggerations, weave images of fairy tales and fairy tales with infinite imagination, reproduce reality in a fantastic scene and create a certain distance from real life. This kind of expression is full of strong romanticism, freehand brushwork and realistic expression techniques. It is very infectious with sudden magical visual experience, giving people a special feeling of beauty and satisfying people's desire for strange and changeable aesthetic taste.

In this way of expression, artistic imagination is very important. It is a symbol of human intelligence, and everything needs imagination, especially in art.

It is no exaggeration to say that imagination is the life of art.

From the beginning of creative idea to the end of design, imagination is active.

The outstanding feature of imagination is its creativity, and the creative imagination is the beginning of new meaning and the emergence of new images.

Its basic trend is to pform the experience aroused by Lenovo, and ultimately form a new image with unique creation of the aesthetical person, and produce a strong power to beat people's hearts.

14. continuous series method