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What Is Fashion And Technology? Talking About The Development Course Of Sports Shoes

2008/8/13 14:42:00 41796

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運動鞋自誕生之日起就離不開技術(shù)的支撐。“運動鞋”這個詞，最初在1837年的一篇通信廣告上采用，而早在1834年，隨著優(yōu)質(zhì)橡膠制造技術(shù)的出現(xiàn)，就被應(yīng)用于生產(chǎn)一種擁有橡膠鞋底的鞋，這是一種皮革以外的，被叫做橡膠鞋的“運動鞋”。從此，運動鞋與技術(shù)結(jié)下了不解之緣。

In 1972, NIKE, which was born in OREGON, USA and ADIDAS, which was born in West Germany in 1948, the two European and American sporting goods companies brought immeasurable technological innovations and popular information to sports shoes and sportswear. Sports shoes developed for athletics have brought great influence to fashion today and are respected by young people all over the world.

Although it's just a sports shoe, it touches on the age of technology.

There are many such views, which are common among experts in the world, especially in Europe and America. They think that this is just a kind of technological progress.

In contrast, in Japan, low - tech sports shoes are the mainstream, always changing the style and color, as fashion, happy.

But in the technologically advanced America, the view is quite different. They focus on absorbing the impact of the ankle and making it more comfortable to wear.

High tech sneakers are the mainstream, not just fashion, but also a combination of sports tools and fitness products. Just because they are tools, they will produce the same technology as appliances and parts.

When we talk about the technology of sports shoes, we all think of Nike's air cushion technology. Indeed, air cushion technology is the first step in the technical pformation of sports shoes. After 1990s, although no such great progress has been made, rapid technological advancement has begun after entering 2000.

With the continuous progress of sports shoes technology every year, consumers pay more attention to the development ability of manufacturers.

After Nike's shocks, Adidas's acupe, Reebok's DMX and other technological innovations have started one after another.

Most of the views suggest that the future technological advance will be a steep upward curve. The goal of technological innovation is lighter, more comfortable, resilience, resilience, stability and skid resistance. But the first thing to be promoted is obviously shock resistance. Why do I say so?

For health, running is popular, but then comes the burden of the knee. Therefore, it is a good idea to have a quick walk.

As a result, a major issue of shoe industry is produced. No matter what, the purpose is to make a pair of shoes, so that running and other sports will not hurt the ankle and knee, and make running feel like walking.

Recently, in the United States, a highly valued technology, DMX reflex and DMX, has been applied to shoes by Reebok.

Compared with Nike's air cushion, the DMX (mobility buffer airbag) has no obvious effect, but the cushioning performance shows that DMX is a step ahead.

In contrast, fashion is more popular in Japan.

Japan's sports shoes market has its own characteristics, which is different from that of the world's sports shoes. From the world trend, Japan's sports shoes market is a unique market for human beings.

If the United States is to take advantage of high technology, Europe is mainly based on the basic class, and its high technology content is low, while Japan is mainly fashion oriented, with low technology content.

Hi-tech shoes can win customers better for tall and strong European and American people.

The basic and classic shoes are more suitable for Japanese physique.

So those who are popular with the Japanese are those with low basic technology content.

In the past, Japan has also been popular with products of high technology, such as AIRMAX and AIR JORDAN, but this is not the reason why it has not lasted for a long time.

The Japanese market is based on low technology products.

Therefore, in recent years, Japanese fashion trends are developing in a more fundamental and simple way.

Japan has developed its own fashion style on the basis of improving the basic European style.

At this point, Adidas was the most successful.

At the beginning, they would be put into the Japanese market without modification, but they were not welcomed.

Therefore, at that time, Desanto, an agent in Japan, will take the style of the Japanese market as a reference, and design a Japanese style market to fill the gap between the European and American bestsellers. The design includes superstar, stansmith, catory and so on, which are known as Adidas classic products, and gradually become the most popular selling products in Japan.

The start of Adidas Japan came from this series.

Because the Japanese regard fashion as the first place, they are especially good at making the products with low technology content more exquisite.

Another successful example is the locardy brand currently held by Desanto, Japan.

When Europe was still selling its simple style, Desanto created the brand of fashion brand like Lok cardy, which was also joined by Adidas when entering the Japanese market, just like Adidas.

It is precisely because of the Japanese companies, the addition of sophisticated elements, making it not only in Japan, even the French mainland is also very popular.

Now, Europe has also begun to change its style, producing a fashion similar to that of Japan.

Japan has become the source of sports shoes.

Late in the Japanese market, but also high tech content is Reebok.

The technical content of Reebok shoes is also very high. It is the second most popular brand in the United States after Nike.

Reebok also noticed the specificity of the Japanese market. In October 2002, Reebok set up Reebok's Tokyo design studio (RDST) in the birthplace of fashion in Tokyo.

The purpose is to release products suitable for Japanese market at the most appropriate time by observing the trend of Japan in real time.

The elite designers of Reebok head office are concentrating on this, concentrating on the design for the Japanese market, and these designs have also become the birthplace of similar designs in the world.

It can be said that the Japanese market, like fashion and fashion, is not only a special market but also a market strategy.

But fashion is not called out.

As an example, Nike and Adidas have signed many famous players in the world and have won many large events. With these backgrounds, they can succeed in fashion and leisure.

Without positive promotion and advertising, it will not keep up with the trend of the times.

Nike calls itself a market-oriented company. They have been saying, "we sell not goods, but because of the dream and sports atmosphere extended by business."

Even if the quality of the product is good, it can not be known, nor can it be bought.

Therefore, it is very important to create as many topics as possible to disseminate the popular elements of the product.