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New Way For Shoes And Plastic Enterprises

2008/10/10 11:40:00 41862

Affected by the downturn in the footwear industry, many shoe materials shops in Jinjiang, China's shoe material capital, can be seen as bleak and dismal.

After more than 20 years of high-speed but disorderly development, shoemaking industry has entered the stage of shuffling.

In the pformation period of the industry, how can shoe materials enterprises face challenges and meet the spring of development?

In order to deal with this severe challenge, many shoe factories strive to improve their ability to resist risks.

Jinjiang Dayuan shoes and Plastic Co., Ltd., with its good product quality, stable customer groups and standardized enterprise management, is developing in a healthy direction.

Quality, the foundation of an enterprise

Founded in 1996, Jinjiang Dayuan shoes Plastic Co., Ltd. is one of the many old shoe factories in Jinjiang.

In the shoe industry for more than 10 years, the far company has strict requirements for product quality.

It is precisely because of this relentless pursuit of quality that it has won the favor of hundreds of strength shoe companies such as Jordan, 361 degrees, three Shu and Qi anda.

In this regard, Chen Yongmo, general manager of Jinjiang Dayuan shoes Plastic Co., Ltd. has deep feelings.

He said: "the quality requirements of large enterprises are very strict, which also requires the quality of soles provided by our company to be excellent and to meet customer inspection standards.

The soles produced by the company must undergo strict inspection before passing the test piece material, the first delivery and the big cargo.

The close cooperation with customers for many years has made us realize that only with excellent product quality can we get more favors from big shoe companies and get market recognition.

研發(fā)，生存之保障

As is known to all in shoemaking industry, the technological content of a pair of shoes is mostly reflected from the sole.

Therefore, the sole should be surpassed in quality, so we need to work hard in the research and development of products.

In order to meet the technological boom in the development of footwear industry, Tai Yuan shoe has set up a professional R & D team.

At present, the product development room has more than 10 professionals.

Every year, R & D personnel will go deep into the market to collect information about fashion trends, and apply these firsthand information to the research and development of soles, and develop soles that meet the needs of the market.

Because of the R & D strategy of enterprises, the quality, style and color of Tai Yuan shoes have always been at the forefront of the market.

In addition, the company will increase the investment in product research and development every year.

In this regard, Chen said that increasing investment in research and development funds will not actually increase costs.

He believes that increasing investment in research and development will make products more in line with the trend of the market and help to boost sales, which is much more profitable than investment. In fact, it can save a lot of costs for enterprises.

How to increase risk tolerance?

After more than 20 years of rapid development, shoemaking industry has entered the shuffle stage.

The big brand has already stood at a strong brand influence and a sound terminal network. The medium-sized shoe enterprises are facing the stage of market saturation after rapid expansion.

According to Chen, as a result of the influence of shoemaking industry, after August this year, because of the poor sales in the domestic market, many shoe factories have reduced the production scale and personnel.

In such a stage, how to improve the resilience of enterprises and enhance their ability to resist risks?

In this regard, Chen has a keen market analysis. He believes that capital is the blood of enterprises, and profits are the nutrition of enterprises.

Especially in the shoe material industry surrounding environment is not ideal, low profits, high-risk environment, too slow capital return will lead to problems.

Therefore, enterprises should enhance their ability to resist risks.

First of all, shoe factories should accurately position themselves and determine the direction of development.

Under this premise, we should select a good customer group.

Second, we must seriously examine ourselves, do well in the internal management of the company, reduce the production cost, strictly control the quality and shorten the production cycle.

In addition, enterprises should correctly estimate costs.

Chen believes that in the shoe material industry of Jinjiang, many enterprises have made mistakes in cost estimation, resulting in reduced profits.

In this regard, he suggested that enterprises in the calculation of costs, depreciation, bad debt reserves, bad products and financial costs should be added to the cost calculation.

Look to the future

Although the industry is facing a pain in the shuffle, Chen is cautious and confident about the future. He said: "2008 is the reshuffle year of the industry. It will eliminate many unhealthy enterprises and change the competitive disorder of the industry so as to realize the adjustment and upgrading of the industry and make the market develop in a healthy and orderly way."

For the future development, Chen said that far away shoes will continuously improve product quality, R & D, sales, service and other links, and do well in internal strength.

At the same time, we should shorten production cycle as far as possible and provide products to customers at the fastest speed.

Only by constantly upgrading themselves can enterprises continue to win the market, and they can see farther and go farther and better.