Where Is The Start Shop For The Shop?

First, project introduction

Because the fund is limited only 50 thousand yuan, so I have no idea of any better projects, time constraints and no better inspiration, so I will temporarily come to the traditional industry, the clothing industry.

My project is to dress up and open a women's clothing store.

Before choosing the industry, I first measure the amount of venture capital I have, 50 thousand yuan.

Because the total investment of each industry is high and low, and every industry is different. So, first of all, we can measure the funds we own and do those industries, and then make further plans.

The advantage of choosing a clothing store is that the garment industry is more mature, and the cost of the project needs to be low, easy to enter and easy to start.

And I am a little interested in clothes. I think it's a combination of interest and career.

The choice of location has great influence on the quality of store operation in the future, so we must find a good store with good location.

After investigation, I found that this fast business circle in Xhenzhuang, Minhang is not bad. Minhang District is one of the main residential areas for the development of Shanghai. Xhenzhuang is also the center of Minhang, where traffic is developed and population is dense, and the market is no problem.

And there will also be a large Asian commodity trading center.

Finally, I chose the store on the road in Xhenzhuang. There is a bus stop just next to the shop front. There is a big street ahead.

And one hundred meters away is the subway station, the volume of people can be imagined.

Surrounded by old residential areas, with a large population, mature plots and strong consumption.

In addition, I found that there are several few clothes shops on the street, but most of them are high positioned, expensive and monotonous.

Usually few people patronize.

Because although many residents here, but mostly ordinary people, the rich are very few, not suitable for the sale of high-end consumer goods.

Although the flow of people is large, most of them are working people and their consumption ability is medium and low.

My position is that the middle and low gears meet the needs of the market.

At the same time, there are no conflicts with other stores.

Store rent is not high 5000 yuan / month, pay three pressure one, (Shanghai is all the same).

After finding a good store, the next thing is to sign a contract with the landlord.

Moreover, this action can not be too early and can not be completed until all the previous steps have been completed.

Because once the landlord is signed, he starts paying the rent, and there will be time pressure.

Therefore, before I sign the contract with the landlord, I will be prepared for all the preparatory work and written data, including the handling of the business license, etc.

When signing a contract with the landlord, the lease should not be too short. If only one year is signed, it will start to be reclaimed after one year. As a result, the storefront is taken back by the landlord, and the lease period is three to four years.

I signed the contract for three years, and even if there is a problem in the future, I can rent it out (the rent has been rising).

When the shop is rentable, it needs a decoration period, so I will let the landlord EQ and the date of the rent start to deduct the decoration period, so as to reduce the rental cost.

Ha ha, can burn less money less burn point, who let us only 50 thousand yuan start gold.

The store has been rented and the decoration is underneath.

Store decoration is related to the management style of a shop and the first impression of appearance. Therefore, the choice of decorating manufacturers is very important. The decorating manufacturers must have the decorating experience of the relevant stores.

For example, if you open a coffee shop, you must find a manufacturer who has experience in decorating coffee shops. If you open a children's English language, you must find a manufacturer with children's experience in culture, education and decoration.

Because, if the decoration manufacturer does not have the decorating experience of the same type of store, the shop floor that comes out at the time, in the practical operation, may not be fully in line with the demand.

At that time, if you redo it again, it will take a lot of time and time.

Therefore, before decorating, I want the decorating company to draw first, including floor plan, elevation, side view, material, color, size and so on.

In order to communicate clearly what you want to decorate, it is best to take the decorating manufacturer to the same type of shop to see it in the field, and say what you want to decorate.

Let pass by people at a glance what to sell in the shop!

The important point is that the same clothes hang on different grades of shops will use different effects, do not affect the overall level of their own clothing because of the overall image of the store, affecting the customer's desire to buy.

Of course, our shop is just open and simple.

If the shop is not bright enough, it feels like a fast failure.

In the evening, the lights on the door must be bright, which can attract the eyes of passing customers at once.

Lighting can also make clothes more moving, but different lights will have different effects. The combination of cold and warm is the most suitable clothing store. If it is all cold light (that is usually seen white light), although the shop is bright, but the feeling is pale and not warm enough, the clothes will not look soft enough.

Plus the warm light (usually seen in the yellow light of the spotlight) can neutralize the white feeling, and the clothes that are irradiated are more moving.

Air conditioners need to be prepared in summer. Otherwise, it is very difficult for customers to keep customers in the store. They have patience to choose clothes. They are sticky and have no mood to test clothes.

Editor: Viiv