Annual Training Of Human Resources
Looking back on the work done in the past year, we have made some achievements in general. However, due to the lack of work experience, there are still some shortcomings. How to sum up the work of last year in this year's work, inherit and carry forward the advantages of past work, and discard the shortcomings in the work has become the top priority of 200*. In order to make satisfactory achievements in this year's work and ensure the development of Zhang Kexun's work, we are working out the next year's training plan. The specific steps are as follows:
一.適應公司發展規劃,合理制定工作計劃:在集團公司“實現百年英特爾”、24個月內實現銷售總額翻3到5番的總體戰略目標的指導下,為響應集團公司在200*年“決戰兩江”的工作部署,今年全國各銷售分公司都制定了高出去年的銷售計劃,在用人需求上也對我們人力資源部提出了更高的要求。我們培訓科根據市場實際用人需求,現制定200*年整體培訓計劃。
二.加強講師隊伍建設,提高自身培訓能力:結合年初集團公司給我們人力資源全國總部制定的總體招聘和培訓計劃,年度內為下屬各銷售分公司招聘培訓大量合格的優秀員工,而由于我們講師隊伍目前人數比較少,還遠遠不能滿足培訓工作的需要,所以加強講師隊伍建設,增加講師人數,提高講師素質成為今年我們培訓科工作的第一步。
三.收集市場銷售信息,豐富課堂培訓內容:由于目前我們的講師隊伍大多缺乏市場尤其是英特爾市場的實際運作經驗,所掌握的市場信息僅僅局限于聽來的一部分片面的內容,所以在過去的培訓課程中,理論知識雖然非常的充足,但市場案例卻非常少,以至于培訓結束的學員在下到市場之前對英特爾的市場運作情況還是一知半解。所以下一步我們決定響應公司號召,分批派講師下到市場中進行鍛煉,不斷收集市場信息,豐富自身內涵,提高講課質量,確保今后培訓出來的學員下到市場后具有極強的市場開拓能力。
四.合理安排培訓課程,編制修訂培訓講義:結合今年年初集團公司全面開展春季大會戰的戰略部署,配合全國各分公司的人員需求,我們人力資源部培訓科相應的制定了各類培訓課程,并結合市場實際情況進行講義的編制。
1. arrangements for specific training hours. In terms of time arrangement, we mainly work out 10 to 15 days' training plan according to the urgency of the employment needs of the various branches of the country.
A.循序漸進、由淺入深、學以致用的培訓原則:結合學員剛來參加培訓時對英特爾公司的企業文化、產品知識和市場情況都不了解的實際情況,我們采用循序漸進、由淺入深、學以致用的培訓原則,確保學員學習的深度。
B.先洗腦、后灌輸、再整合的培訓方法:結合學員在來英特爾公司之前大都有過一些市場銷售的經驗,個人的主觀意識比較強這一現象,我們采用先洗腦、后灌輸、再整合的培訓方法,對學員進行有針對性的培訓。
C.分類講解、強調重點、穿插互動的培訓模式:結合人對知識學習和了解的特性,我們采用分類講解、強調重點、穿插互動的培訓模式,保證了課堂的生動性和課程的連續性,以及市場問題的解析,保證學員在培訓期間與市場的“接觸”。通過以上培訓安排,切實保證培訓出來的學員在下到市場后適應2到3天就可以完全投入到工作之中,為企業創造高額的利潤。
2. the formulation of relevant training contents. Specific training contents include enterprise culture, basic knowledge of products, marketing basis and knowledge, four sector sales policy, team building and management, time management planning, potential development and psychological adjustment.
A.企業文化(計劃安排1—2天課):主要包括我們沈陽宏元集團的發展歷程以及集團公司下屬各企業尤其是英特爾管業集團的具體情況以及張總針對集團公司發展編寫的各類文章(家—英特爾、責任與忠誠、態度決定一切、市場論等文章)的培訓。另外,結合現代企業的發展離不開企業文化的實際情況,給學員安排專業的企業文化課程,提高學員的“家—英特爾”的意識以及“責任與忠誠”的態度,幫助學員樹立正確的人生觀和價值觀,把自身的利益和企業的利益結合在一起。并在培訓之后要求學員寫適合英特爾公司發展目標的個人職業生涯規劃。
B.產品基礎知識(計劃安排3—4天課):針對目前我們英特爾公司適應市場發展的各種新產品層出不窮,在教會學員公司傳統的四大類產品(PAP類、PP—R類、PVC—U類、PE類)的同時,我們也要注重各類新產品知識的培訓工作,確保所有學員都能夠系統的掌握公司所有的產品的知識,以讓下到市場的業務人員能夠適應市場需求和基本變化,提高銷售額度,不斷為公司創造更高的利潤。
C.市場營銷基礎和提高知識(計劃安排2—4天課):結合培訓時間的長短,我們計劃在市場營銷課程中安排適合英特爾公司市場發展的相關培訓課程,包括運籌帷幄的基礎理論、決勝千里的實戰知識,從最基本的陌生拜訪、銷售談判、網絡和終端銷售到系統的整合營銷傳播知識在實際銷售工作中的應用。通過系統的培訓,提高業務人員的銷售基本技巧和常識。
D.四部門銷售政策(計劃安排2—3天課):四部門銷售政策是我們公司開拓市場的法寶,在過去四年多的市場開發工作中采用的一部作PAP網點的服務和維護工作、二部作地市級PAP經銷商的開點和盤活死戶的工作、三部作縣級代理的開發工作、四部作工程的開發工作的運作模式已經得到了最大的價值回報和充分的證實,所以我們在今后的培訓工作中要對學員重點加強公司銷售政策的培訓力度,從系統的講解到實際的市場案例的學習,讓學中明確英特爾公司的市場游戲規則,以保證對市場的適應性。
E.團隊建設和管理(計劃安排1天課):教給學員基礎的團隊建設和管理工作,提高他們對自身的成長和進步的要求,能夠有效地促進和提高業務人員今后的工作積極性,在自身做好業務工作的同時能夠帶動其他業務人員很好的工作,從根本上解決一線業務人員工作中消極、怠惰的現象。
F.時間管理規劃(計劃安排1天課):養成正確的時間管理習慣,可以有效的解決業務人員每天工作忙碌卻沒有效果的問題,所以在下一步的工作中我們計劃安排以完成工作結果為主的時間管理課程,讓每一名聽課的業務人員養成時間管理的好習慣。
G.潛能開發和心態調整(結合培訓情況適當穿插):任何一個人自身都有可以無限開發的潛在的能力,如果能夠通過培訓激發每一個人自身的潛能,可以有效的提高業務人員的創造力和想象力,并且能融入到今后的工作之中;而心態調整則要根據培訓期間業務人員的情緒波動進行。通過培訓,提高所有學員的對待工作和未來的堅定的信心。
3. revision of training notes. In the light of the rapid development of market economy and the rapid development of the market, the training contents of our training department of human resources department must be updated accordingly. We should follow the training principles of combining company sales policy, developing market information content, creating sales elite team and creating first-class sales performance, and make random timely compilation and revision of existing training notes, and ensure that training contents are suitable for market development needs.
A. requires all lecturers to prepare handouts for their selected training contents. Only in this way can we ensure the vividness of the training courses and the comprehensiveness of the students' understanding of the curriculum so as to better achieve the effect of training the sales elite. B. requires handouts to be suitable for Intel's developing market demand. The contents of the lecture must be suitable for the market operation of Intel. At the same time, we should analyze and integrate the market economy in today's society and improve the combat effectiveness of the students.
In conclusion, all lecturers in the training section of our national headquarters of human resources have been complying with the leadership of the company. In response to the general call of the company, combined with the strategic objectives of the company, adhering to the principle of training and replenish a large number of qualified salesmen for the first-line market, the leaders should supervise and criticize them.
Editor: vivi
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