Clothing Art Design Internship Report

chengdu textile college

Internship report

Display practice of clothing shops

Major: Costume Art Design

Name: Tang Yu Chin

Class: 021 classes in clothing art school

Student number: 29

Instructor: Liao Xuemei

Date: April 20, 2005

1. Basic situation of internship

1. Intern: Class: 021 classes of clothing art school, name: Tang Yu Qin, student number: No. 29.

2. practice unit: clothing and fashion (Shanghai) Co., Ltd.

3. internship Department: Chengdu Sales Department

4. internship: store sales, DP display

5. place of practice: Chengdu

Two. Unit survey

1. unit nature: Korean businessman sole proprietorship company

2. unit size: total output value is US $2 million 50 thousand; production garments support 30 cities nationwide and export; more than 1000 employees; 8 total brands in China; 139 operation stores nationwide.

3. the operating status of the internship unit: the average annual sales growth is more than 58%, the export volume in 2003 is 45544648 dollars; in 2003, the investment was established in yuxu fashion (Shanghai) Limited; the childhood purchase of dike fashion (Tianjin) Co., Ltd.; in 2001, the Shanghai Minhang government issued the enterprise comprehensive efficiency Award; in 2002, the Everbright Bank awarded the enterprise credit evaluation "AAA" award; in 2003, the Bank of China awarded the enterprise credit evaluation "AAA" award; 2003 was awarded the title of Minhang District excellent trade company.

4. main products: casual wear: ELAND, TEENIE WEENIE,

Children's wear: ELAND KIDS,

Women's wear: SCOFIELD, DECO.

Men's wear: SCOFIELD MAN

Underwear: EBLIN,

Accessories: shoes, bags, caps, and so on.

5. main production process: Korean ELAND group company designer design, Shanghai legal person production management operation and operation, all major national department stores sales, export.

6. the form of production management: management organization system mode.

It is divided into sales department, enterprise department, production department, logistics department, decoration Department, DP display department, department store department, personnel department, finance department and so on.

7. the management characteristics of the internship unit:

Characteristics: knowledge management, the company advocates making profits in an honest way, and uses profits correctly to return the profits to the society. It puts forward that the company is a school of life, encourages learning in work, and puts forward the concept of "ELAND family".

Three. Personal internship and harvest experience.

1. internship content:

Job content: store sales, DP display

Task: complete personal selling of stores, promote sales through display in stores, and sell DP in all stores in Chengdu.

Nature: full time

Features: Tour display, closely linked with fashion trends.

Performance: every month through display, Chengdu stores are beautiful and vivid, helping ELAND achieve sales targets. During the Spring Festival, may day exceeded target sales by 120%.

New stores such as Hangzhou, Shanghai and Kunming are listed.

2. harvest:

(1) understand ELAND company's business philosophy:

Enterprises should make profits and use profits correctly.

Enterprises use honest methods to create profits.

A company is a school for life.

Business is for customers.

(2) understand the production and operation of garment companies;

Understand the internal management of garment companies;

(3) to understand the business operation of department store clothing stores.

(4) knowledge of fabric knowledge;

(5) understanding clothing pattern knowledge: 170/92A, 165/88A, 160/84A

(6) understand the knowledge of the company's goods:

ELAND is divided into four series: campus classics, campus sports, camping and skiing.

SCOFIELD is divided into two series: SCOTTISH classic tradition, FIELD romantic lady;

The number of goods is made up of year, season, style and number.

(7) learn to sell business knowledge;

Learn how to manage merchandise stores.

Learn to manage store personnel.

(8) Institute sales report statistics and calculation:

Daily report, weekly chart, difference chart, monthly inventory, balance sheet, etc.

(9) learn how to display stores.

A. diversified display of commodities

1) combination of clothing hanging, side hanging and stacking.

2) clothing and accessories.

3) the surface of the exhibition area is formed in a shallow and orderly way.

4) arrange the overlapped goods reasonably, and divide the whole display surface with color blocks and stereoscopic patterns.

B. guidelines for merchandise mix display:

1) when it comes to assembly, it usually has 3 pieces and 2 pieces.

2) keep a simple and natural style. Do not be cumbersome or overstaffed.

3) try to make every garment displayed in the exhibition fully and directly displayed so that consumers can choose.

4) reasonable use of accessories.

Repeat display of C. merchandise

1) when the style of merchandise is insufficient, the display style can be used to make up, and the shelf should not be left empty.

2) when hanging, the styles of various hooks should not exceed 2 styles, with 1 styles for each row.

D. superimposed display specification

1) the same season, the same kind, the same series of products display and unified regional units.

2) remove the packaging, pack 4 pieces each, and 3 pieces each thick.

3) the spacing of each garment is set at about 10-13cm.

4) after folding, the process details and characteristics of tail bags, waist and straddle should be displayed.

5) the base line of each garment should be straight, shoulder position, flap and pleat.

6) stacked effective display height should be between 60 and 180cm, avoiding stacking display below 60cm.

In particular, avoiding the display of dead corners, dark corners and deep tint of clothing can change the display position of clothing frequently, so as not to cause unsalable sales.

7) if goods are short or short, they can be found in different styles but with similar colors.

8) the goods displayed between the layers are not convenient to be taken away, and the upper part needs 1/3 space.

9) the folding board can be used to assist the folding, and the size of the folding plate is 27cm *33cm.

10) the ratio of length to width after the folding is about 1:1.3.

11) the same type of clothing with the same color displayed on the laminates should be small to large from top to bottom.