Earning Ten Thousand Yuan A Night Is Not A Myth!

Can you earn more than ten thousand yuan a night? Who believes? But I have realized, many times, not too far away from success, but you have never prepared for success!

I remember it was the end of 2001, when I was in Xiamen, because I was not able to find jobs when I was laid off, I was selling toys with my friends. I remember it was almost Christmas, and the weather was very cold, so business was bad.

On one occasion, I went to the toy wholesale store, and the boss strongly recommended to us a Santa Claus: 60 centimeters tall, electric, and music lights. He quoted a price of 25 yuan (which is a very cheap price). I guess it is because the boss has too much stock, so the sales are not ideal, because he is afraid that he will lose a lot after Christmas, so he will sell it at a low price. I asked him to borrow one to give me a trial sale. After all, there was a lot of profit margin. The sales mode of the stalls was obviously not suitable for the products at this price. After coming back, several of us talked about it, and finally decided to take it to the entertainment night market, and I was the head of this project, so this sales task will be borne by me.

Because at that time, the best night club in Xiamen was "the castle of fortune" disco bar, the high-end style and popularity, so I first chose it. I remember it was the afternoon before Christmas Eve. When I arrived in the hall, I saw many people were arranging the atmosphere of Christmas. I found the responsible person, the director of planning department. He was under thirty years old. It was cool. When I mentioned the intention to promote Santa Claus to him, he regretted his refusal. The reason was that we were too late to sell, he was satisfied with our products and prices, but they had no such surplus. Then I asked: is it possible to sell Santa Claus by this place? He asked me to consult with the on-site manager. The final result is: the venue fee of 1500 yuan per night, which is impossible, so that the last hope is completely shattered. I feel so bored that I go into their disco and visit the atmosphere of the scene. Like Grandma Liu entering the Grand View Garden, everything is fresh. There are many bars on the table. Flowers and candles are on them. If only a Santa Claus is on each table! Of course, this is what they want. I have a train of thought in mind: the planning department needs Santa Claus, but there is no money, can we lend them to meet their immediate needs (the short-term effect of Christmas), and what is our selling right on this occasion? Achieve the goal of win-win at one stroke. Thinking of this, I found the planning manager cheerfully and talked about my thoughts. He immediately said yes, after all, we only had a night's sales, but he could perfect the festival layout and achieve the best holiday atmosphere. He took me to the scene manager to explain the situation, and the on-site manager reluctantly agreed. But he asked us to sell it in the restricted area of the hall, not to the disco and KTV compartment. I have counted them one by one: their bar needs 28 Santa Claus, that is to say, we must first lay in such a large quantity of product cost, then our sales volume, and how much can such sales limit be sold? Still unknown, so I proposed to go back to the details.

After returning, I went straight to the wholesaler to explain my sales plan and estimate the sales volume because of the urgency of the time. He was quite satisfied, but I also spoke directly about my difficulty: I didn't have so much capital and needed free shop support. After our repeated discussions and consultations, he finally agreed to our request: we do not pay for on-site sales, he is responsible for the delivery to the sales site, and send people to supervise the flow of products, prices unchanged. In this way, I took a marketing plan without my own business to explain it to my brothers.

On the afternoon of Christmas Eve, we arrived at the scene at 6, and the wholesalers brought 100 Santa Claus to us. We put 10 samples in the hall, and wrote on the tag of each Santa Claus with the lovely cartoon character, "take 68 yuan as you take me." I waited until eight in the evening, and the number of guests came up. My brothers and I stretched out their necks and looked forward to the fate of the God of wealth. However, it was not until 9:30 that we sold 2. Everyone's passion also gradually subsided, coupled with the strong shock in the disco and the sexy beauties, which made them look like a wolf like a wolf. Only my heart is anxious and longing for miracles. Then came a few fashion ladies, like waiting for the boss to pay the bill. They went to my booth and looked at them and chatted. They did not buy them. They heard what they were talking about in my hometown. So I took the initiative to show them to the villagers. They were also eager to kiss and ask questions. When they knew my sales price, they were all amazed and asked, "Why are you so cheap? Who has the face to buy this to give people, you see, here even tickets are 88 yuan, here is the consumption of big money, your product is so cheap and cheap, how can they take it! "

It's no wonder that our products have not been sold for half a day. Can I? That's not the guy who came to pick up a girl. I suddenly opened the door and immediately added a "1" to each price tag, that is, 168 yuan each. In a hour, we sold more than 20 of them, and a lot of them were bought by the customers in the KTV box. They bought 2-5 of them, all of them were the ladies in the seats, and many of them were Taiwan bosses. Now that the target has been locked up, and now it has reached 11 o'clock, when many field workers are busy and have no time to take care of us, I tell my brothers to take a Santa Claus to upstairs KTV box and sell them from door to door, because there is already such a huge profit space, they are almost crazy to sell, which also verifies what a famous person has said: when the profit is over five hundred percent, it will make people crazy. At this time, a few brothers came back. When I saw my actions, everyone said I was "neurotic". At this point, I did not speak, and still insisted on my approach. Before long, there will be brothers running down to get money for the goods. The scene at that time is that everyone jumps down the stairs and rushing downstairs, more flexible than monkeys. I remember the craziest time was that when I was mad, I went to the bar to sell the samples. I remember that there were a lot of jokes in the bar. Oh, I remember a lot of jokes. When I explained to the bar girl that I wanted to get my product back, because the disco music was too noisy, the miss could not hear it. But the brothers were afraid that the customers would not wait after it was urgent. Then they took it and ran it. They were forced to hold down by several security guards. Then I explained to let it go. The brother said nothing, holding three Santa Claus to go upstairs, and that scene was no worse than Dong Cunrui's bad job when she bombed the fort.

In this way, we earned more than ten thousand yuan that night, and several brothers drank happily till dawn. Strangely, we became Bacchus that night.

As a matter of fact, I just want to tell you that, without the final outcome, there is a possibility of turning over everything. In the current global economic situation, we must not be self distracting and frustrated. Since you have to do something, you must do your best to do what is in front of you, and do whatever you want to do. Another thing to learn is to be good at observing and satisfying other people's needs, so as to achieve their goals.