Exhibitors: Details Are Effective And Products Are The Key.

If a famous clothing enterprise wants to establish brand awareness in the eyes of consumers, it can not rely solely on the celebrity effect, but also rely on the role of the market. It needs the extensive marketing of franchisees, agents and sellers, so that consumers can fully perceive the intrinsic quality of the brand.

Therefore, some people think that advertising and image spokesperson are the brand of consumers, and various exhibitions are the powerful means to display brand personality, show the strength of enterprises, win the approval and trust of professionals and businessmen.

Therefore, taking part in some national and international exhibitions is very important to enhance brand awareness in the industry.

As far as clothing exhibition is concerned, the annual CHIC is not only the best opportunity for all major clothing exhibitors to expand their marketing channels and enhance their market awareness, but also an effective way to understand competitors' real situation and tap high-level talents, and a visual feast to show creativity and fashion.

So how can we make good use of the success of the clothing exhibition to promote and expand the brand effect?

Small booth, good design

Because directly dominates visitors' vision and thinking, the choice of booths is an important factor in achieving the best effect of clothing display.

Usually when we choose a clothing booth, we should take into account the direction of the movement of the crowd and choose the venue which is located in the middle of the exhibition hall.

In addition, try not to choose too big clothing brands that are too close to domestic or international brands.

Because people's sight is often more easily focused on them.

If you choose to be on the right side of it, there is no way to win the competition or to be unique, it will lose the significance of the booth.

But on the contrary, there is a benefit that must be achieved.

Because the popularity of these clothing brands will continue to spread to your booth, so the design and layout of the booth will be a magic weapon for your brand to stand out.

In this case, we must pay attention to our decorative style. We must not agree with others, otherwise it will be easily recognized as a subsidiary commodity.

We must ensure that our booth has a certain "contrast" so that we can catch more eyes and achieve the desired purpose.

If you choose the booth next to the competition brand, you should make effective use of the advantages and characteristics of your clothing brand to give visitors a stronger contrast and impact in the visually, so as to show you better than competitors.

The design of the booth is the most dazzling part in the display process.

This phenomenon has been well verified in various sessions of CHIC.

Many enterprises with many years of experience in exhibition will continue to build a unique stand and store display effect to win the game, in order to show the corporate image and taste.

As for the increasingly well-known fashion brands, they are no longer looking for agents and distributors as the main purpose of the exhibition. They are displaying the culture and brand image through more human culture, fashion and idealized exhibition layout.

In addition, the fashion show in recent years has changed the characteristics of slogans, props and big scenes in the past few years, paying more attention to the display of personalization.

The marketing store style, the flag shop style and the distinctive alternative design are all grabbing people's attention, trying to express the temperament that is consistent with their brand culture.

At CHIC every year, the exhibitors will get a survey and comparison of their own culture and brand image, and build clothing brands from packaging, curatorial, promotion, and positioning of participants.

The arrangement of the booth also takes a lot of weight in the exhibition.

The exhibitors' clothing booths can make strange moves from shapes, lighting, sound effects, colors and decorations.

The shape of the booth can be made some irregular improvements to distinguish the signs from other booths.

A separate window is displayed outside the booth, or through other better ways to reflect the visual perception and image of the brand product.

In addition, we can use some artistic effects of lighting to expand the booth effectively, so that the colors and characteristics of the clothing can be effectively highlighted to attract visitors to stop.

The overall style of the booth design should be visually harmonious with the overall style of the clothing brand.

Avoid the overly formal and discordant product of too much lighting, too much decoration and too much avant-garde marketing.

Product is the key.

The clothing exhibition is not a stall sale, it does not display in isolation how gorgeous a garment is.

It is to show the overall ability and strength of a garment enterprise by means of clothing as a carrier.

Therefore, choosing the clothes to be exhibited must conform to the company's intentions.

If the purpose of the company's participation is only to show the company's image and expand the market, it should reflect the quality and quality of the clothing everywhere.

If the company is to launch a new brand to open up new markets, exhibitors should feel strongly about the marketing idea of new products.

No matter what the purpose of company participation is, we should fully demonstrate the company's image and establish the market positioning of clothing.

The exhibition booth should choose suitable clothing according to the size of space, and make effective use of space and reasonable placement.

We should also be good at using the mashup exhibition to give visitors a refreshing visual sense to show the company's professional vision and unique views on color and taste.

Besides, the exhibitors must be representative.

It can represent the overall concept and positioning of the company, and can also represent the latest elements of fashion in a particular season.

You can use picture posters or slides to improve the visual effects of clothing, but do not use too many or too small pictures.

Put it in the eye-catching position above the line of sight, and use bold and jumping colors, so that the color of the style can be more effectively highlighted.

It can also be combined with the theme of a major theme according to its own concept. For example, last year's clothing exhibition, a famous clothing brand in China used white and green as the main keynote, combined with white pollution and green environmental protection as the theme, launched the spring new product exhibition, grabbed many eyeballs, and also attracted many professional buyers' consultation.

If you are promoting women's fashion or business men's wear, you can pick out some good service workers who are good at working in the company's brand and explain the characteristics of the brand.

If we develop new leisure brands, we need strong innovative ideas.

The golf and casual clothes of the year before were successfully targeted at the high income group, positioning on the high-end consumption concept, which is a successful sales case.

Good designers make good results.

Even if there are high-quality planning talents and excellent marketing talents, there is no unique market oriented clothing brand to come out. The life expectancy of this garment enterprise will not be too long. This requires a good designer.

Every good fashion designer should have extraordinary design talent and keen sense of fashion. Every season's fashion orientation should have its own unique insights and cognition.

Every time the world's international famous brand costumes show, the excellent exhibits of Paris and Milan fashion festivals should be understood and applied in detail.

Sample purchasing for the next season's product development.

Understand the product planning and combination of competitive or similar brands in the market operation process, and get information about production and operation of related products.

Understand the production technology and color requirements of the existing consumer groups in clothing selection, observe the characteristics and characteristics of the international clothing brand in the application of fabrics.

At the exhibition site, every garment designer should be familiar with professional knowledge such as fabric, performance, design concept, plate making, etc., in order to deal with queries and advice from customers at any time.

Besides, we should also pay close attention to the trend and advantages of other competing brands.

Use rest time to visit other brands, compare the difference between fabric, performance and plate making, so as to draw on better experience and make use of it.

Because of this, many people think that it is a necessary factor for every garment enterprise to succeed in flexibly using the designer's inspiring design inspiration and the powerful platform of various clothing exhibitions.

Exhibitors have a clear division of work.

In recent years, the function and practicability of CHIC have become more and more obvious. The exhibitors have also returned to the form of combining product function display with brand personality display from the form of brand display that invested heavily in "building the house".

Therefore, financial strength is no longer the sole proof of brand strength, and the best way to attract visitors is to highlight brand personality, optimize exhibition functions, increase the attention rate, and create a more appropriate exhibition image with product image and orientation.

The division of labor of the participating enterprises should be very clear.

As far as management personnel are concerned, they should sum up the work content of the day after the end of the daily exhibition. Apart from conducting guidance and related business training, they should also arrange second days' work content or behavior strategy.

During the exhibition period, the planners should refer to other brands' decoration and decoration process to understand the layout and operation process.

During the exhibition, some spare time should be selected to watch the scene display and display of goods after the decoration, and concealed photographs and videos of the competitors or excellent exhibition booths to assist visitors in the booth's exhibition and assistance.

The product designer should visit all the brand booths during the exhibition, visit the exhibition products, and obtain the business information of competitors in new products through covert identity.

During the exhibition period, the salesmen can visit the booth personally, and carry out the exhibition marketing training by the old staff.

During the exhibition period, the old staff guide or assist in customer introduction and negotiation.

In a relatively short time of passenger flow, visit the competitive brands in batches, understand their competitors' information in the fields of products, sales and cooperation, and obtain outstanding employee information.