2010&Nbsp; Can Chinese Clothing Be Reborn?

Preface:

The financial tsunami triggered by the subprime mortgage crisis of Wall Street swept across the global economic market unscrupulously, and the Chinese garment industry under the financial crisis failed to be independent. The industry downturn, market shrinkage, and sharp reduction in orders were the frequent words of Chinese garment industry in 2009. The compression of expenses, the reduction of personnel and the closed door policy were also the helpless actions of garment enterprises. Small and medium-sized garment enterprises are short of funds, and production and operation are difficult to sustain. In 2009, China's clothing industry was bleak and gloomy, so we thought of Phoenix Nirvana.

In Chinese legend, Phoenix is the messenger of happiness in the world. Every five hundred years, it will bear all the unhappiness and resentment accumulated in the human world. It will burn itself in a blazing fire and burn itself with the end of life and beauty in exchange for the peace and happiness of the world. After a great deal of pain and reincarnation, the body can be reborn with a better body.

2010 is the beginning of another new ten year. How to change the pattern of China's garment industry? Who will be the "Big Mac" in the new ten years? How many of the fairs can benefit? Who is the new rich made by listed companies? Who can dominate the Chinese clothing market? Can Chinese clothing regenerate in 2010?

Looking back at 2009, China's clothing industry is changing. The fashion exhibition is coming up one after another; the industry is getting warmer and unpredictable; the market forces are on the rise again and again; the transformation and upgrading is imminent; and the industry transfer is scrambling for the first time. In 2010, there were six queries about China's clothing industry.

Has the Chinese garment industry really recovered?

In 2009, the industry burst the word "industry warming". According to the authoritative personage, the garment industry is showing signs of recovery. The statistics department has used a lot of data to support its own assertion; some clothing enterprises in the Pearl River Delta are also showing a sharp increase in orders, but it is difficult to recruit workers. Is the industry really getting warmer? Not exactly. Weak data can not replace the slide of profits, nor can authoritative people rescue the collapse of enterprises. Recruitment difficulties are not a positive message.

It is gratifying to note that a series of policies promulgated by the government in 2009 are indeed helping enterprises to get warmer. For example, national investment four trillion to stimulate domestic demand, there is also the "textile industry adjustment and revitalization plan" issued in April. Accordingly, local governments have also launched the clothing revitalization plan. 2010 is the second year of the implementation of the textile revitalization plan, and the beginning of the next ten years.

Two, how many success rate of "export to domestic sales"?

The aftermath of the global financial crisis is still a hot topic in 2009, so that the industry will laugh at it. A few years ago, there were many failed cases in the apparel industry's "export to domestic sales". In August this year, Wang Yao, director of the China National Business Information Center, reminded the clothing enterprises in a forum: "export to domestic sales" is very difficult. Foreign trade enterprises must be well prepared for the domestic market and do well in three to five years of long-term ideological preparation before they can make brand value. This is a warning for PRD enterprises, which have always been successful in foreign trade. As we all know, Dongguan, known as the "world factory", has built up a miracle of the world economy by relying on foreign trade and Dongguan.

The first Guangdong foreign investment enterprise product fair was held in Guangdong Modern International Exhibition Center, Houjie Town, Dongguan in June 18, 2009. On the day of the opening ceremony, 160 procurement intentions, agreements and contracts were signed at the scene, with a total contract value of 31 billion 600 million yuan. As a traditional labor-intensive clothing enterprise, this exhibition has made a great splendor. Contract signing projects account for 18% of the total number of contracts. This good momentum has given the garment enterprises suffering from the financial crisis not less than a shot of "strong heart". In 2010, how much can the clothing industry eat?

Three, who will take the initiative in industrial transfer?

With the adjustment of the world economic structure, the Chinese government has rapidly promulgated relevant economic policies such as industry adjustment, industrial upgrading, technological innovation and so on. Economic experts have called for the urgent adjustment of China's economic layout and the voice of economic restructuring. As a labor-intensive industry, the clothing industry naturally becomes the preferred industry and is pushed to the peak of industrial transfer and technological innovation. In 2009, in the Midwest and other provinces, the Central Plains Province, Henan, was the most eye-catching. In July, Xingyang, Henan, was awarded the first "China clothing industry transfer pilot area" sign by the China clothing association. This marks the first relay baton transferred from the coastal industry to the mainland by Henan. When the mantis catches the cicada and the Yellow queen is behind, the competitors in Henan are also eager to move. The Sichuan clothing association announced at the 20th anniversary celebration conference held in November that in recent years, the garment industry in Sichuan has maintained more than 30% growth for many years, and the total economic volume ranks first in the western region. As early as in 2007, Anhui has revealed that it is the most popular Province in the central and western provinces, and in 2010, the initiative of the central and western provinces to compete for industrial transfer is still continuing.

Four, how long will the fashion show last?

Exhibition economy is known as the "three smoke-free industries" in twenty-first Century, especially in cities with professional market support, and the exhibitions in all walks of life are springing up. As a fashion industry, the apparel industry is attracting more and more attention. The China International Clothing and Accessories Fair (CHIC), organized by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Council, is highly regarded by the industry. The influential professional trade platform attracts the dozens of countries, thousands of brands and tens of thousands of people at the end of March each year to gather in Beijing to create a grand gathering of Chinese garment industry. Shanghai's "China Cup International dress design competition" attracts the attention of many fashion designers because of its fashionable, creative and diversified mode. Many famous designers in contemporary China have emerged from the "China Cup". In the Pearl River Delta, the annual China (Shenzhen) international brand clothing and dress fair is called the "never-ending" fashion show. The fashion show in Dongguan, China (Humen) International Fashion Fair is leading the fashion trend of the South style clothing. CHIC is the largest scale in Asia.

Admittedly, the trade fair not only sets up a trading platform for merchants, but also fashionable and fashionable information can be acquired quickly during the trade fair. Convention and exhibition has promoted the rapid development of economy. But what we have seen is not a beautiful mountain and river. As far as I know, the popularity of the eighth Dalang weaving trade fair and the fourteenth Humen Trade Fair is not as good as before. Many famous clothing brands and small and medium-sized enterprises are not buying it. It's a couple of happy worries. How long will the fashion fair last?

Five, "foreign invasion", can Chinese brands stick to a corner?

The author learned that in 2009, the international parity clothing brand frequently accelerated the pace of expansion in China. From Spain, the number of "ZARA" stores in China has exceeded 60, and will expand to the second tier cities such as Harbin and Kunming. This spring, Sweden's "H&M" has opened 14 stores in Beijing and Shanghai, and has opened two stores in Beijing. The 7 year "MANGO" has entered the Chinese market to launch Direct stores, high-profile marketing and enhance brand image. Japan's "UNIQLO" is expanding its store network this year, and plans to open 100 stores in China every year. These branded apparel brands are attacking the mainland market.

There is no doubt that Chinese people are enjoying a lot of international parity and fast fashion. The domestic consumers are enjoying the "internationalization" brand happily, but this brings great pressure to the domestic clothing brands. Therefore, an industry reporter sighed: "the high cost of entering the shopping mall, the rapidly rising land price, and the fast reaction system can not help asking: is the Chinese clothing brand able to win the battle of the local brand with the international fashion and price?"

Six, when can "employment difficulty" be solved?

Worrying "recruitment difficulties" again staged, and has become increasingly fierce. Before the transformation and upgrading of garment enterprises, the garment industry is still a labor-intensive industry, and workers are still the first productive force. In 2009, "labor shortage" still exists, and is spreading from the Pearl River Delta to the Yangtze River Delta, especially in the Pearl River Delta. Low labor prices and labor rights and interests are not guaranteed. This is the direct cause of the "labor shortage". The sudden rise of the mainland industry has led to the fact that migrant workers prefer to stay at home and get low wages, and are reluctant to go to the metropolis to endure the white eye of others. This is another reason. In 2009, although garment enterprises increased their orders, workers were hard to find, but they became a "heart disease" of many business owners.

It is predicted that in the ten years after 2010, the pressure on the garment industry in terms of employment will be far greater than that in the first ten years of the new century. China's garment industry needs to be improved, and the corresponding requirements for the quality of workers are also improving. This will certainly lead to further wage increases. In 2010, "after 80" has reached the age of no doubt. By 2020, enterprises will be faced with "post-90s" workers, or even "00 after". Can clothing enterprises adapt to their lifestyles and demand patterns? When will labor difficulties be solved? This is not alarmist, where does the product come from without the workers? How to find a password to solve the problem of "hard employment"? This is a real problem.

Of course, an industry will not only have these problems, but the six torture is just one of the iceberg. There are still many problems to be solved urgently, such as how to break the "winter summer curse" of seasonal products, how to segment the market, how to merge and reorganize the garment enterprises and so on.

The author thinks that the clothing industry in 2010 has many questionable questions, but the rapid development of the garment industry is a historical trend. The development of the garment industry is not only a matter of the government level, but also requires the concerted efforts of many people in the industry.