The Crisis Of China'S Clothing Industry Has Been Popular At The Same Time.
China
clothing
While the industry is experiencing economic crisis, it is also popular.
Focus on event 1
Recently, a foreign trade on the streets of Hangzhou.
clothing
The store had a "rising price".
At present, Europe and America.
clothing
Reducing the impact of orders, foreign trade on the market in Hangzhou
clothing
Prices generally rose by two to 30%.
In fact, the topic of foreign trade tail cargo has been heard all the time.
Specifically domestic.
Exit
turn
For the domestic market
Market, take Beijing as an example, famous department stores launched many times under the call and organization of the Ministry of Commerce.
Exit
Merchandise sales activities.
Ordinary people even call this activity "the great collection of foreign trade".
From the scene at that time, the effect was pretty good.
Among them,
Exit
Clothing is favored by consumers for its variety of design, excellent product quality and reasonable price.
But with the passage of time, the recent "big collection of foreign trade" in big stores has gradually faded out of people's sight.
The reason is probably directly related to the number of stocks in foreign trade enterprises.
The financial crisis is fierce and China's foreign trade is fierce.
Exit
Enterprises should be the first to perceive.
During the crisis, many of the products sold in European and American markets were left behind in the warehouses of these enterprises.
How to digest these stocks and choose the domestic market is the only way out for enterprises.
After that, with the gradual digestion of these enterprises, foreign trade in the domestic market
Exit
The scarcity of products has become a natural phenomenon.
As we all know, when a certain resource becomes scarce, the prominent reaction of the market is the change of price.
In fact, as early as the beginning of June 2009, the price of foreign trade clothing in some parts of the market had begun to rise, but the price increase remained within 10%.
And nearly two months later, reflected in the Hangzhou market commodity rose to 20 to 30%, speed is not too fast.
Of course, another reason for the increase in prices is also likely to be due to the hot selling of foreign trade exports.
"Rising water prices" is also a universal law in the process of market price formation.
Focus event two
Media reports indicate that Beijing's vitality Oriental Orient Shopping Center is reducing market attractiveness because of a sharp decline in low priced goods.
It is rather exaggerated to say that a shopping mall is no longer grand after opening 100 days.
Usually, when a mall starts its business, the shopping freshness caused by the promotion of publicity activities will definitely attract a large number of passengers, and the huge sales performance is also expected.
It is also a natural phenomenon that the subsequent passenger flow and sales volume tends to be gentle.
As long as passenger flow and product price fluctuate within normal range, there is no need to panic too much.
What we are concerned about is how large the low price goods area of a shopping mall should be. This is a problem worth studying.
The number of 90 percent off goods counters in Dongfang was 4~5 while the current quantity is 1, which does not account for much of the problem.
In order to attract customers and open up low-priced goods area, the opening of shopping malls can only be seen as a preview. Imagine a shopping mall with a large business area. Its huge passenger flow is created by relying on four or five low price counters in the district. It is indeed a funny thing.
Moreover, ninety percent off should be a relative concept.
According to the brand, category and product quality, the price of the same ninety percent off will be greatly different.
Although "buying is not as good as selling," consumers will have a relatively correct judgement of their own needs and the price performance of their products.
If the emphasis is placed on expanding the size of the low priced goods area in the shopping mall and taking it as an important condition and indicator for the operation of the shopping mall, I am afraid it is really against the real law of the operation of the commercial market.
I remember ten years ago, the shopping center, which opened soon, opened up 10 yuan shopping area on the ground floor of the shopping mall.
Moreover, all the goods in the area are imported from Japan, which is an important measure to create passenger flow.
The short-term effect is pretty good, but with the tight supply, the area has disappeared for less than half a year.
Thus, the core of business is to maintain accurate positioning for a long time.
The changes and adjustments in commodities and prices are normal as long as they are within reasonable limits.
By the way, the key to its survival and development is the continuous improvement of influential brand concentration, good supplier relationship and store service.
Focus event three
Despite the fact that
Anti-dumping
Since the RMB appreciation, shortage of labor and price rise of raw materials and other factors, Jinjiang's export footwear has been developing steadily since 2009. The average unit price of exports has increased by 17.3%, while the number of exports has decreased by 7.5%.
According to the Jinjiang inspection and Quarantine Bureau, in the first half of 2009, the Bureau completed a total of 25631 batches and 197 million 520 thousand pairs of export footwear inspection, with a value of $559 million 870 thousand, and export batches and goods value increased by 3.2% and 8.4% respectively over the same period last year.
Statistics show that the EU is still the largest exporter of footwear in Jinjiang. In 2009, Jinjiang's export volume and value of exports to the EU increased by 18.6% and 18.3% respectively, and exports accounted for 34.2% of total exports, representing an increase of nearly 7 percentage points over the previous year.
leather shoes
Implement
Anti-dumping
The impact on Jinjiang is limited.
In fact, compared with a number of years ago, the average unit price of Jinjiang shoes exports has been greatly improved. What is worth mentioning is that in the financial crisis environment, the average export price of the first half of 2009 can still maintain a two digit growth.
Looking forward to the future, Jinjiang shoe industry is pregnant with huge growth space.
- Related reading
- Investment leisure | Chinese Men'S Dream Is Not Stopping.
- Investment leisure | Three Packages Are Not Due To &Nbsp; Depreciation Is Required For Refund.
- Investment leisure | The Shoes Were Bought And Worn Less Than 20 Times.
- Entrepreneurial path | Xiu Qingsheng: Six Years To Achieve My Dream Of Starting An Undertaking
- Successful case | Happy Net CEO Cheng Binghao Talks About Starting An Undertaking
- Investment leisure | Children Wear High-Heeled Shoes And Feet Disease &Nbsp; Old People Wear Cloth Shoes.
- Industry leader | Zhang Bohong: Junior High School Girl Spells Millions Of CEO
- Investment leisure | China'S Trend To Resume Growth Momentum In Same Store Sales In 1-2
- Internet Marketing | Speculation Is Risky &Nbsp; Please Think Twice Before You Act.
- Internet Marketing | Google Borrows Out Of &Nbsp; Traffic Exceeds Baidu First.
- 2010&Nbsp; Can Chinese Clothing Be Reborn?
- Asia Fashion Awards 2009 Held In Hangzhou
- Creative DIY Shop Ignites Creative Enthusiasm
- David Tao Ordered Shanghai'S Old Embroidered Shoes Online.
- China'S Clothing Industry Key Words: Price Rise
- Jia Lixia, Head Of Planning And Design Department
- Asian Fashion Media Alliance Will Be Established In Hangzhou And Established Permanent Establishment.
- Hangzhou Creative Clothing Store Taobao Route
- Kampuchea Garment Industry Suffered Setbacks, Shutting Down Seventy Factories
- Li Litao Develops A Responsible Person.