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Listening To The Analysis Of The Current Situation Of Textile Business Operators

2010/2/11 15:58:00 51

Under the macroeconomic policy of "ensuring growth, expanding domestic demand and adjusting structure", it began in the second half of 2009. Spin The operation of enterprises continued to improve, production and business rebounded steadily, orders increased, profits grew, and the pressure on the decline of product sales prices eased.

However, industry risks remain, external demand is sluggish, some enterprises have not yet come out of the trough, raw materials and energy prices have risen, and the cost of enterprises has gradually increased. How do business operators view the current situation? What is your confidence in the future?

The past 2009 years ago Spin Industry is an extraordinary year. Faced with the impact of the global financial turmoil on the real economy, the CPC Central Committee and the State Council attach great importance to and support it. Spin Industry " Spin Industry Adjustment and adjustment Revitalization plan "Promulgated", guidelines Spin The industry will speed up structural adjustment and industrial upgrading. Spin clothing The industry has been struggling for a long time, seeking breakthroughs in development, and making unremitting efforts to actively adjust and transform the industry. The industry's economic operation began to turn from 2009 to March, and the industrial economy has stabilized and picked up in November 2009.

In order to track the current situation and development of textile enterprises, we should keep abreast of the entrepreneurs' confidence in the development of the industry and the enterprises. Industry With the joint implementation of the association statistical center, with the cooperation of various professional associations, following the two surveys conducted by business operators in late 2008 and June 2009, third survey activities for Chinese textile enterprise managers were launched in December 2009. As of December 28th, 190 valid questionnaires were collected.

From the first time, 113 valid questionnaires were returned to this 190, from the first 17 page of Chinese textile. Industry According to the 28 page report, the survey of enterprise operators' follow-up survey reflects the continuous deepening of the investigation work and the continuous improvement of enterprise cooperation. Business operator tracking survey is weaving to China. Industry Wang Tiankai, the vice president of the association and President of the China Textile entrepreneur association, should take the lead in the investigation work at the beginning of the first investigation. Investigation is becoming a strong basis for the comprehensive judgement of the development of the industry.

The trend of recovery is clear.

The survey results show that the textile industry has implemented the Central Committee's overall requirements for "ensuring growth, expanding domestic demand and adjusting the structure", improving the ability to expand domestic and foreign markets, focusing on independent innovation, technological transformation and optimized layout, and promoting the structural adjustment and industrial upgrading of the textile industry. Beginning in the second half of 2009, domestic textile enterprises continued to improve, production and business continued to pick up steadily, orders increased, profits increased significantly, and the pressure on the decline of product sales prices eased. The textile industry is picking up.

The business activities of textile enterprises increased significantly, and the economic benefits rebounded significantly. In 2009, the main business income of enterprises surveyed increased by 5.48% compared with the same period last year, while the first half of the survey dropped by 0.04% compared with the same period last year. The profit of the survey increased by 23.39% compared to the same period last year, and the profit of the main business grew by 3.03%, which is much higher than the 0.32% and 0.1% increase in the first half of the survey.

The characteristics of the survey tally with the economic operation characteristics of the whole industry. At the end of November 2009, the total industrial output value of 52936 Textile Enterprises above designated size increased by 9.71% compared to the same period last year, and the main business income increased by 10.54% compared with the same period last year. The total profit is a negative growth trend since the beginning of the year, and it has achieved 25.39% higher growth than expected. Among them, the growth rate of gross industrial output value, main business income and total profit reached 15%, 18.15% and 57.25% respectively in 9~11 months. Through continuous mining of internal potential, the vast number of enterprises has better controlled production costs, continuously enhanced enterprise management level, continuously improved capital operation efficiency, continuously accelerated market reaction speed, and continuously enhanced market competitiveness. Performance in the operation of the industry shows that quality and efficiency continue to improve.

Enterprise product orders continue to increase. In 2009, the number of orders increased by 54.8%, 37.1% and 8.1% respectively. The proportion of orders increased was significantly higher than that in the first half of 2009 and 2008. Enterprises in the eastern and central parts of the country have significantly better orders than those in the western region. The proportion of orders for printing and dyeing and home textile manufacturing enterprises is greater than that of other industries. 56.8% of the business owners think that the future product orders will increase, and only 3.2% of the operators think they will reduce. This is a significant improvement over the first half of 2009 and the end of 2008, indicating that business operators are optimistic about the prospects for future market sales. With the increase of orders, the growth rate of sales value of textile industry showed a distinct upward trend. In 2009, sales growth in 1~11 months was 9.82%, up 6.69 percentage points over 1~2 months.

Confidence continues to grow

According to the survey, business operators' opinions on the overall operation of the industry accounted for 24.3% of those who were not optimistic, and 30.2% of them were optimistic. In the last survey, 45.6% of the respondents were "not optimistic", while only 16.6% chose "optimistic". (see chart 3) this survey of home textiles and chemical fiber enterprises choose more than half of the "optimistic". This reflects that operators' confidence in the overall economic operation of the textile industry has continued to grow.

From these data, we can see that most business operators are full of confidence in the future of the industry. And this confidence is also reflected in this survey.

Confidence comes from the enterprise's understanding of itself. The proportion of business operators who think that the business situation is better has increased from 33.3% of the previous survey to 41.3% of the survey. The proportion of decline dropped from 16.7% to 13.8%. This shows that the pressure of business operators has been lightened compared with the first half of the year. The managers think that the overall operation of the enterprises will improve in 2010, accounting for 54.3%, much higher than 32.7% at the end of 2008. The proportion of the downturn will be reduced to 4.8%. This shows that business operators have certain confidence in the improvement of business in 2010.

Confidence also comes from the positive impact of macroeconomic policies on textile enterprises. The series of measures "expanding domestic demand, ensuring growth, adjusting structure and improving people's livelihood" promulgated by the State Council has brought opportunities to the development of the textile industry, especially the policy of expanding domestic demand. In this survey, 75.9% of managers think that these policies and measures are effective for enterprises. 82.3% of the business operators believe that the macro-control policy in the second half of the year is "appropriate". On the adjustment and adjustment of the textile industry Revitalization plan "Overall evaluation of the impact of this enterprise, select the" role of general "business operators accounted for 48.4%, select" very effective "business operators accounted for 43.6%.

The central economic work conference set the policy of macroeconomic regulation and control in 2010, expanding domestic demand and improving people's livelihood. With the support of the policy of expanding domestic demand, domestic demand in 2010 will continue to maintain stable and rapid growth since 2009. The annual growth rate of retail sales of clothing consumer goods exceeds the level of 20% in 2009, and the domestic demand market will continue to be the most important support for the development of the textile industry.

Difficulties still exist.

Although the economic operation of the textile industry is already clear, industry risks still exist. External demand is still in the doldrums. In some areas, some enterprises have not gone out of the trough, and the price of raw materials and energy has gone up.

The survey results show that 24.7% of the business operators preferred the answers to the most important problems encountered in the production and operation of the enterprises. Exit Demand is insufficient, orders are reduced. This shows that the international market demand is sluggish, and the decline in export is still the most prominent problem that puzzles textile enterprises. According to the regional perspective, business operators in the eastern region choose " Exit Demand is insufficient. Exit The proportion of orders reduction is much higher than that in the central and western regions.

The survey shows that foreign orders are relatively poor, but better than those in the first half of 2009, and slightly higher than those at the end of 2008. Only 26.3% of the enterprises' foreign orders increased, and 25.1% of the foreign orders decreased. (see chart 4) the ordering situation of enterprises in the eastern region is better than that in the central and western regions. The survey shows that the foreign orders increased by 13.3% in the textile equipment manufacturing industry, and 73.3% in foreign orders, indicating that textile machinery enterprises are in the process of increasing their orders. Exit There are big problems.

In this survey, we chose "raw materials, energy costs rising", "tight funds and financing difficulties" accounted for 22.6% and 11.3% respectively, indicating that raw materials, energy costs, tight funds and financing difficulties are also one of the main problems that plagued textile enterprises. The proportion of raw materials and energy costs in printing, dyeing, home textile and chemical fiber industry has a higher proportion. The central and western enterprises have relatively tight funds and the proportion of financing difficulties is relatively high.

Judging from the rising production cost of this enterprise, 61.7% of the enterprises' production costs increased year by year, higher than that of the 2009 in the first half of the year. Among them, 65.1% of the main raw material procurement prices rose, 71.4% of the labor costs increased, and 63.2% of the enterprise energy consumption prices rose. Compared with the first half of 2009, the proportion of raw materials and energy prices rose fastest. The pressure of rising cost of raw materials and energy is greater.

A survey of the degree of difficulty in the financing of enterprises accounted for 17.4% of the enterprises' financing difficulties, and the last survey was 24.9%. In Western China, the proportion of enterprises financing is relatively high, and the financing situation of state-owned enterprises is not optimistic. This shows that although funds are tight and financing difficulties have been alleviated to a certain extent, many enterprises are still stranded in tight funds and financing difficulties. In particular, the sample companies that participated in the survey were mainly large and medium-sized enterprises with relatively good operating conditions, and small businesses accounted for only 8% of the total.

In addition, factors such as insufficient domestic demand, lack of talents, and falling prices also bring some problems to the production and operation of enterprises.

In terms of macroeconomic policies, we should increase tax reduction for enterprises, maintain a stable RMB value, increase lending to SMEs, take measures to prevent possible inflation, and further improve their policies. Exit Tax rebate rate, increasing government expenditure and raising the threshold of personal income tax are also of great concern to enterprises.

Strategic choice is the key.

Although China is faced with historical opportunities from a big textile country to a textile power, there are also some difficulties that can not be ignored. The most outstanding difficulty at present is that the structural contradictions accumulated in the traditional extensive development mode have not yet been fundamentally solved. Only by conscientiously implementing the Scientific Outlook on Development and restructuring the development mode with structural adjustment is the best path for our textile industry to achieve sound and rapid development.

How to seize opportunities and develop and grow in the post crisis era is a topic of concern for business operators. Among them, the choice of the future development strategy of enterprises is the key.

In this survey, the business operators chose 76.8% of the enterprises' future development strategy to "upgrade" on the basis of the existing production, accounted for 56.8% of the "diversification", chose 38.9% of the "expanding the existing scale and achieving scale benefit", and chose 12.1% of the "transfer of some capacity to other parts of the country" and 6.8% of the "overseas investment".

On the choice of the main way to upgrade China's textile industry in the next 5 to 10 years, the business operators choose 78.9% of them to increase R & D investment and enhance their independent innovation capability. 73.2% of them choose to cultivate their own brands and enhance their marketing capabilities. 70.5% of the enterprises choose "accelerate technological progress and improve efficiency". 21.6% of them choose to "adjust regional structure and speed up industrial gradient transfer". This shows that business operators generally believe that strengthening technological progress and independent innovation, establishing brand and enhancing marketing capability are the main strategic choices for the upgrading of textile industry in the future.

Whether it is "upgrading on the basis of existing production" or "diversified operation", textile enterprises seldom lose their main business entirely. Although some textile enterprises invest in the stock market and real estate industry, many of them benefit from the capital market. Therefore, as shown in this survey, the main way for the textile industry to change from strength to strength is in terms of technological progress and independent innovation, brand building and enhancement of marketing capabilities.

As pointed out by Du Yuzhou, President of the China Textile Industry Association, the key to building a textile power is to change the way of development. We should change from relying mainly on the comparative advantage of labor force to relying mainly on innovation drive, increasing the contribution rate of science and technology and the contribution rate of brand, changing the resource dependence mode to the resource saving type, developing the circular economy and low-carbon economy, and developing the clean production and green economy from the neglect of the environment to the environment-friendly transformation. We should transform from extensive production mode to modern intensive mode, develop large enterprises, transnational production and operation modes, improve the level of socialization of industrial clusters, transfer to a more perfect market order, pay attention to the protection of intellectual property rights, build quality standard system, build quality standard system, strengthen industry self-discipline, and improve market efficiency.