The Most Urgent Thing Is To Build An Independent Brand.

Core tip: in Zhejiang, although many foreign brands and luxury goods are surprisingly expensive, they are still popular among fashion people, and sales are rising steadily.

However, a recent spot check of brand clothing has aroused strong response from the market.

In March 15th, we learned from the Zhejiang apparel industry association that recently, 85 brands of imported brand clothing sold in three shopping malls in Hangzhou, Ningbo and Taizhou were sampled and tested by relevant departments. The results showed that 37 batches of products were sold, 48 batches were not qualified, and the pass rate of batches was only 43.5%. Among them, 30 internationally famous brands from 11 countries and regions such as Italy, Korea and France were not qualified, and the quality situation was thought-provoking.

In Zhejiang, although many foreign brands and luxury goods are surprisingly expensive, they are still popular among fashion people, and sales are rising steadily.

However, a recent spot check of brand clothing has aroused strong response from the market.

In March 15th, we learned from the Zhejiang apparel industry association that recently, 85 brands of imported brand clothing sold in three shopping malls in Hangzhou, Ningbo and Taizhou were sampled and tested by relevant departments. The results showed that 37 batches of products were sold, 48 batches were not qualified, and the pass rate of batches was only 43.5%. Among them, 30 internationally famous brands from 11 countries and regions such as Italy, Korea and France were not qualified, and the quality situation was thought-provoking.

It is understood that Zhejiang is China's clothing manufacturing and export of the first big province, especially in recent years, the garment industry in Zhejiang has been developing by leaps and bounds.

Ningbo, Wenzhou, Hangzhou and other places have sprung up a number of well-known clothing brands in China, such as YOUNGOR, Shanshan, Luo Meng, Zhuang Ji, news birds, Metersbonwe, Yi Xiu and so on. Some brands have gone abroad and entered the international market.

At present, Zhejiang has formed a production base for suits, shirts, leather goods, women's wear and children's clothing, and the advantages of regional industrial clusters are prominent.

At the same time, a large number of famous international brands have also entered China one after another.

This has brought huge business opportunities and severe challenges to the garment industry in Zhejiang and even China.

At present, Zhejiang's brand clothing lacks strong international competitive brand, and its international recognition is low, which belongs to mid-range products.

Compared with foreign brands, Zhejiang clothing brand lacks cultural connotations, which is also a fatal flaw of Zhejiang's clothing brand.