Sun Han: From Scratch, "China IKEA"

In the northern part of Jiangsu, Northern Jiangsu Province has developed its own characteristic industry in recent years, and processing and sales of timber and plate is one of them.

In the town of Sha Ji, Suining, you can see such a scene: a square brick brick house, a dog, a bed and a computer. No matter whether it is a clinic, a grocery store or a motorcycle repair shop, every household has opened a shop as a sideline.

Their products come from locally produced wood furniture.

The local timber furniture processing large family implements the processing, marketing, pportation and one-stop services, becoming the "leading sheep" of becoming rich, and at the same time, it also promotes the development of various industries in the local and surrounding areas.

This "leader" is the 27 year old boy, sun Han, who has been engaged in processing and selling wooden furniture for more than two years. He pformed from a wage earner to a small boss, and promoted the development of the wood characteristic industry in the whole village.

Sun Han, 27, started making furniture in June 2007. He was the first person to do business in the village.

Driven by sun cold, the relatives and friends in the village also sold wood furniture.

At present, more than 400 farmers in the village have started to sell furniture in the net shop, and the furniture factory has also developed to more than 30.

Imitation of IKEA furniture

Sun Han's first homegrown product is a simple shelf designed according to the style of IKEA furniture.

Sun Han said he likes the style of IKEA furniture very much, but IKEA's furniture is relatively expensive, and he is determined to build "China's IKEA".

In Jiangsu and Zhejiang provinces, there are many manufacturers of imitation IKEA furniture. Sun Han sent samples to Zhejiang businessmen, and he and his partners were looking for materials to imitate.

Now, except for Sichuan Province, IKEA stores in other parts of the country run around almost everywhere.

From scratch to become a representative of the local youth network entrepreneurship model, the results of entrepreneurship are hard won.

At first, in order to find wood with high quality and low price, sun Han ran around the northeast, Guangxi, Hunan and other parts of the country, and ran from night to daylight every day, even lying in the coffin of a lumber mill.

Only a month after the start of the order, did the lumber factory agree to cooperate with them.

Opening express company to reduce freight charges

After they left the factory, they did not find a good channel at first. "The alley is too deep to smell." Sun Han said.

Later, sun Han found a promotion platform for Taobao, which was promoted on Taobao and Taobao mall. The promotion fee was 150 yuan per day.

On the retail front, in the face of these terminal consumers, Taobao's platform played a role. Sun Han's shop visited 3 and 4 thousand a day and reached hundreds of times.

Last month, the sales volume of sun Han's two Taobao stores reached 150 thousand yuan.

However, due to the Commission of Taobao mall, the profit in the mall is relatively low.

Every day, local trucks can be seen moving into and out of the village, sending furniture to all parts of the country.

Only a family of sun and Han sends one hundred or two hundred express pieces a day, and thousands of pieces in a town.

In order to reduce the cost of freight, sun Han's partners simply started their own express delivery, and his partners Chen Lei and Xia Kai joined the two express companies respectively.

At present, the express fee in Sha Ji Town has become the cheapest express delivery in the country, and it has also jumped to the top of the province from the lowest number of couriers in Jiangsu.

Fierce competition depends on efficiency.

With more and more people joining the ranks of wood furniture production and marketing, the competition of furniture production and marketing is becoming more and more intense. The furniture factories in the village have developed to more than 30, and businesses have to sell prices substantially, and the profit margins of furniture are gradually shrinking.

Sun Han said frankly, although this year's sales volume is two times that of last year, the era of profiteering of panel furniture is no longer needed. It needs to improve efficiency and earn money by "quantity".

"Last year's sales of $35000 a day, the performance is good, but if only 5 thousand sales a day, business may not be good."

Sun Han gave an example. In the past two years, a bookstore buyer in Tongzhou, Beijing, bought dozens of bookshelves, the wholesale price was 258 yuan, and the goods earned thousands of dollars in one breath. Now the wholesale price has dropped to more than 150 yuan, which is only equivalent to the cost price at that time.

At the same time, the furniture net sales also have some risks. After some furniture is sent out, it may be damaged artificially in the process of delivery.

This year, there are already more than ten thousand yuan returns. These returns require manufacturers to pay their own bills.

In addition, the simple panel furniture is easy to imitate, almost a new product, less than a week, the market was copied.

To cope with this situation, we can only produce more complex furniture, such as baking varnish, carved frames, and so on.

It is also necessary to make a quick step in updating the product so as to seize the market and sell a good price.

In addition, sun Han and others also believe that at present, the furniture produced by itself does not have its own brand, and its products lack packaging. In the future, it will be improved in this respect.

Everyone sells furniture, villages have characteristic industries.

Like sun Han, the first batch of wooden furniture sales in the village also includes Chen Lei, Xia Kai and others. These people have also become "big households" in the village.

So far, Xia Kai is still an ordinary art teacher in the village. His monthly salary is only about 1000 yuan, and furniture sales are only his sideline, but this very economical minded teacher, the sideline earning far exceeds his salary.

Chen Lei, who started with Xia Kai at the same time, now has two express companies, two wood processing plants and a photo studio. The furniture store has an average turnover of over 10000 a week and thousands of dollars in business.

In addition to these large families, there are countless small families, and will also open online shops as their own extra income.

Chen Kui, a motor maintenance company, also installed broadband in several square meters of shabby houses. His sideline business can earn twenty thousand or thirty thousand per year, which is comparable to that of his motorcycle repair.

In fact, before that, every household in Sha Chi town was engaged in the acquisition of waste products.

Affected by the financial crisis, the acquisition of waste products has gradually declined, and environmental pollution has become more serious. A lot of waste purchasing stations have been banned and replaced by wood processing plants.

Under the financial crisis, the number of online shoppers has increased, and the furniture network sales business has gone upstream instead of the other, driving the pformation of local industries.