Fur Men'S Clothing Has Become A New Highlight This Year.

       09年，在經(jīng)濟(jì)大環(huán)境不樂觀的情況下，毛皮制品的消費(fèi)走出了一波由低谷到上漲的行情。在金融危機(jī)的影響下，從2008年年底到2009年年初，毛皮價格出現(xiàn)了一定幅度的回落，原皮價格萎靡不振。全球四大皮草集散地之一的哥本哈根，皮草價格也出現(xiàn)了大幅下跌的現(xiàn)象，這也波及到了中國市場。盡管如此，由于國家采取積極地宏觀調(diào)控政策以及提前到來的寒冷天氣，2009年度的皮革制品尤其是皮衣和裘皮取得了意想不到的好成績。在海寧，無論是皮衣還是皮草，都呈現(xiàn)出了低開高走的態(tài)勢。

Women's fur and fur sales are the most popular.

According to data from the World Luxury Association, the scale of China's luxury goods market has reached 8 billion yuan in 2007, accounting for 18% of the global market share.

Since 2008 to 2009, many luxury companies in the world have realized the great potential of the Chinese market.

In addition to major cities such as Beijing and Shanghai, many luxury enterprises are investing more in the two or three tier cities and opening up exclusive stores.

These initiatives not only make luxury brands recognized by more and more domestic consumers, but also stimulate the development of luxury consumer market.

Besides the increasing consumption ability of the people and the intensified development of enterprises, the reasons for consumption behavior are also important.

Because of the rich life of the people, high-grade fur and mink garments tend to be popular.

The vigorous development of the mink garment industry has benefited from the great potential of the market for mink fur products.

According to the experts, China's mink consumption is on the rise stage. First, China has many potential consumers to be developed, and a large number of ordinary mink garments are needed. Two, the personalized demand of Chinese high-end consumers is increasingly obvious.

With the continuous innovation of fur technology in recent years, fur has begun to show a fashionable side. The young female white-collar workers aged 20 to 30 have gradually become the main force of fur consumption, and the fur consumption market in China is expanding rapidly.

　　裘皮男裝成為今年新亮點(diǎn)

Fur clothing, which has always been regarded as a female patent, begins to reveal "men's face" quietly.

In the 2009 China fur and clothing festival, all kinds of men's fur clothing came into full swing, and many Qiu Yi brands simply focused on the male market.

In some of the brand exclusive stores in the leather city of Haining, all the men's fur clothing is on the shelves, with up to thirty or forty styles. The price is generally between 5000 yuan and 10000 yuan, with an average sales volume of nearly 1000 pieces per month.

Even if the masked men and women wear clothes business, it is obvious that the fashion of men's fur clothing is coming. Such companies spend a lot of energy every year to design new styles of men's wear.

"Men's pursuit of fur clothing stems from the self changing face of fur clothing."

Men's fur was once confined to cold northern cities and was treated as a simple cold clothing.

With the popularity of the women's wear fur market for many years, many enterprises began to pay attention to the market blank of men's clothing and fur clothing, and began to build fur clothing belonging to men.

　　受金融危機(jī)影響，2008年，國際裘皮市場銷售量下降了40%，而位于余姚的中國裘皮城90%以上的裘皮服飾銷售一空，成交量同比增長近三成。專家認(rèn)為，這正是中國裘衣生產(chǎn)企業(yè)自覺發(fā)掘新市場、創(chuàng)造消費(fèi)需求的成功。