Shanzhai Encounter Shanzhai How Gorgeous Turn

All along, being good at "Shanzhai" is a major feature of Shenzhen enterprises. But in the interview, the reporter learned that some Shenzhen enterprises, which focused on independent innovation, had encountered "Yang Shanzhai" in overseas markets, and some even suffered heavy losses, so that they had to be busy with counterfeits and fatigue in major overseas markets.

According to Shenzhen customs statistics, last year, the Shenzhen customs implemented more than 4600 batches of knowledge protection measures against imports and exports of infringing intellectual property rights, an increase of 8 times compared with the same period last year. Nearly one hundred million goods were seized, and the number and value of infringing goods ranked first in the country.

To this end, Shenzhen customs held a special session on Customs Intellectual Property Protection yesterday, and more than 20 Shenzhen import and export enterprises attended the seminar.

Shenzhen customs recommends that foreign trade enterprises that encounter "Yang Shanzhai" can adopt the way of filing intellectual property rights in order to protect their legitimate rights and interests.

    　“洋山寨”之國外設計師抄襲中國作品

It seems that the originality of Chinese fashion designers has always been questioned. "Bringing ism" seems to have become a habit.

No matter what the situation is, it is shameful to take "effortless" doctrine without effort.

Now, the era of "bringing ism" is going to be over. I believe many fashion designers will feel threatened.

And we also have reason to believe that more designers have come up with excellent original works to make names for Chinese fashion designers.

"The phenomenon of garment plagiarism is an international phenomenon. China is no exception, but it is also very serious.

At present, the biggest plagiarism is the copying of Chinese works by foreign designers.

A few days ago, Wang Qing, chairman of the Chinese Designers Association, told the "China made news".

Wang Qing revealed that 70% to 80% of the world's ready-made garments were made in China.

In the past, designers from abroad came to China for processing, and later came from overseas designers who produced styles, materials and production in China. Now many foreign brands only have a concept, which is finished by Chinese designers. They are then selected and processed into garments.

Many international famous brands are inspired by China, and foreign countries have upgraded their domestic garment industry from labor exploitation to intellectual exploitation.

Zhejiang's silk and Shandong's brands are formerly manufacturers, and now they have become OEM enterprises, making OEM for many international brands.

As we all know, most of the product designs of Adidas, Nike, DKNY and so on are made by Chinese designers.

"Yang Shanzhai" is a great leap from the Cinderella to snow white.

On the streets of Paris, a group of young people came out of the Brooklyn store (a French multi brand chain store). They dressed in the same fashion with a common feature. They all wore a pair of "ancient" brand shoes from China.

"This is absolutely challenging the dominant position of Converse in the minds of young people."

The French version of ELLE reports on jumping shoes.

Young fashions are tired of dogmatic American culture, and they urgently need a brand that can compete with Converse to make them "shine."

Just a year ago, French pats bath had unwittingly discovered flying shoes on the streets of Shanghai.

Patters said he was shocked and with a commercial eye. He found the manufacturer of Shanghai's big Bowen shoes.

The negotiations were launched in China's doubts, and several rounds brought him to the "overseas" ownership of the "leap". Until the signing of the agreement, the Chinese representative also doubted the Frenchman's suspicion. The pair of Chinese antiques sold cheap to 12 yuan a pair, which had been out of sight for many years, and had been valued by a foreigner. They also had to sell more than 50 euros (500 yuan) abroad.

In addition to pats, no one would have thought that 1 years later, this pair of shoes would be in a mess in Europe.

The flying shoes were born in Shanghai in 1959. Its predecessor was the first factory of rubber shoes in Shanghai.

The "leap" of the year, whether it is simple style design, light materials and simple LOGO, has reached the popular trend of contracted design in modern perspective. The nearly manual production line is the fashion concept of modern people.

"Leap" produced 1 million 616 thousand pairs in the first year, and was named the first in the country in 1964.

When the factory grew, there were more than 2000 workers working in 2 to 3 floors of a workshop.

From 60s to 80s of last century, China's footwear industry was a "leap", "back" and "double money" world. One of the elderly people who still insisted on wearing basketball shoes recalled that wearing shoes in early 80s was a nobility. Every day they rubbed their shoes very white and did not touch any mud. This kind of love is clean and even considered "frivolous".

A student, if you show everyone in the class that he has shoes for flying shoes, will soon attract the attention of the girls.

"A pair of shoes can wear for two years, except for the wear and tear at the bottom, without any stains and bad marks."

But now, flying shoes are typical shoes for poor people in China.

Nowadays, they can only appear in remote rural markets or urban street vendors.