The Most Important Thing For The Clothing Industry To Be Cautious Is To Internationalize The Local Market.

Just when domestic car companies sought overseas acquisitions, garment companies took back their outward steps.

In March 28th, Li Rucheng, chairman of YOUNGOR group, said: "YOUNGOR will launch five sub brands this year, changing the situation of relying on a single brand."

At the same time, the seven wolves began to give up their former international sports stars and invited domestic stars to speak.

Most garment and textile enterprises went through the depression of financial crisis and began looking for a way out in 2010.

Li Rucheng made calculations: in 2009, YOUNGOR produced 60 million garments, 50 million of which were exported, and 10 million were domestic sales.

But in terms of profits, the two are flat.

In the face of five times profits from exports, YOUNGOR's general clothing companies are determined to deepen the local market.

"Last May, Li Rucheng began to grasp the clothing sector.

He has not managed clothing business for 10 years. "

Chen Zhigao, director of YOUNGOR fashion holding company, said that in the three carriages of YOUNGOR Lai's clothing, real estate and financial investment, Li Rucheng chose to work hard.

In 2009, YOUNGOR's textile and garment business achieved 690 million yuan of revenue, net profit of 44 million 490 thousand yuan, and profit margin of 6.5%.

Among them, overseas market sales fell by 3.43%, but domestic sales rose 18.64%, accounting for 1/3 of total sales.

According to the latest statistics of the Ministry of industry and commerce, the retail sales of clothing nationwide increased by 10.5% over the previous month in January this year, and it has been increasing for four consecutive months since October 2009.

However, the pressure of inflation has brought a shadow to the revival of the garment industry.

Zhou Shaoxiong, chairman of the seven wolves, said that the increase in labor costs has brought great pressure to the orders of the enterprises. In the second half of this year, the price of our high-end products will be raised by 10%, in order to cope with the pressure of cost increase.

In the face of internationalization, clothing enterprises are becoming more rational, and the introduction of foreign brands has become a more attractive option than takeovers.

Li Rucheng disclosed that when the financial crisis was the most serious, many international investment banks found YOUNGOR to promote foreign brands, including BOSS and other first-line brands seeking acquisitions.

Tian Qi Ming said that our market strategy and network layout are all in line with the international standards, but the products are not sold abroad. Several foreign brands want to enter China through our foreign brands, and foreign brands attach great importance to domestic channel operators.