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Fierce Competition In The Baby Market, Big Brands Rush To Catch Up With Local Products And Catch Up With Others

2010/4/2 9:04:00 25

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Creative toys, high-tech suckling device, and ingenious 360 degree adjustment infant car seat.

The Sixth China International Women and children's children's fair, which was recently concluded in Hangzhou, compared with previous years, the biggest bright spot is the surge of foreign brands such as Austria, Australia and Japan.

Foreign brands call for effort.

Every baby product is full of fantastic ideas and ideas, especially the products of international brands.

In the booth of "Tommy world" brand from England, a bottle that can discolourate according to the temperature attracts many young mothers to stop.

The company integrates temperature sensing technology into tableware design and introduces a set of temperature sensitive tableware.

The staff said, "when the tableware meets more than 38 degrees of food or drinks, it will turn from red to yellow. It will remind you that the temperature is too high for the baby to use."

And Germany's "Hui Bu Shu" children's shoes are also popular.

The front 1/3 sections of the children's shoes are specially designed with arc curved slots, which are more suitable for baby's fan shaped feet.

"It's not that we worship foreigners, but the design and ideas of some overseas brands are more in line with children's needs," Chen Jilan, a Hangzhou citizen attending the exhibition, told reporters. "The quality and design of products are the key to attracting consumers."

There are more than 800 booths in the conference hall. Most of the domestic brands have smaller booths and the booth is not as bold as international brands.

Zhang Wei, a spokesman for Hangzhou city children's Association, explained that the development of overseas baby industry is relatively mature, and from exhibitors, booth arrangement to product display, all of them are familiar with the needs of their parents and children.

Speed up international beachhead

In addition to the company's single handedly entering the baby Expo, a number of overseas baby enterprises have come to participate in the exhibition this year. The Japanese pavilion and the "Taiwan Pavilion" have been set up to promote the consumers' awareness of the brand.

In the past one or two years, the brand of infant products has increased rapidly in Hangzhou market.

The United States empress lab, Korea's Li Bao, Hongkong Huaxing toys, Taiwan Guanghe Tong moon meal and so on, through the agency, shopping malls, stores in the form of their respective brands.

Some international brands also accelerate the pace of China's market development.

In November last year, the famous Japanese brand Aprica baby products company visited Hangzhou to prepare its own factory in Hangzhou.

At the baby Expo, Tom Brown, the president of the company, brought his own team. He kept repeating: "the Chinese market is very important to us."

China's baby market is becoming a new target for venture capital at home and abroad.

Last week, the International Baby forum ended in Hangzhou attracted many domestic and foreign venture capital institutions including CITIC Industrial Investment Fund and hina investment group.

Zhao Xiaobing, general manager of Hon investment group, said: "the fund currently aiming at China's baby industry is over hundreds of billions of dollars."

Local brands catch up

The large-scale entry of overseas brands has accelerated the acceleration of infant consumption competition in China.

Beingmate group is very confident in the face of the competition of big international brands.

Group Chairman Xie Hong said, "Beingmate" products have been developed according to the characteristics of the Chinese baby, quality control adopts the world first-class standard.

After several years of development, domestic baby food, pregnant baby clothes and baby toys already have a certain market, producing a number of well-known local brands, such as Beingmate, Beibei blood treasure, good children, etc.

At present, there are more than one hundred baby products enterprises in Hangzhou. They are no longer confined to food, clothing and toys, but also involve maternal and child services and early education. In 2009, the sales value reached 15 billion yuan.

Zhang Wei, a spokesman for Hangzhou children's Association, analyzed that compared with the products of large overseas brands, China's local brands should have a better understanding of their baby's characteristics. This is the advantage.

Like milk powder and other formulas, most of the overseas brands come from their own countries. Due to the differences in race, gene and dietary structure, the constitution of Chinese babies is different from that of foreign babies, and there is also a great difference in the demand for nutrients.

China lacks brand advantages and can find corresponding international partners.

Source:

Zhejiang daily