DADIDA Attaches Importance To Brand Culture And Builds Children'S Clothing In China

In March 28, 2010, at the eighteenth China International Clothing and Accessories Fair (CHIC2010) held in Beijing, the tick DADIDA children's wear was launched with the concept of "story telling children's clothing", which burst out a new highlight of the industry and became the focus of the industry experts and participants.

Many experts believe that the reason why domestic children's wear brands are hard to compete with foreign brands is mainly due to the lack of brand personality and rich brand culture connotation. The brand image is not bright enough. They do not attach importance to the interpretation of the brand culture. Many of them still stay in the simple product speculation or element patchwork. They do not attach importance to the study of children's psychological characteristics, and do not integrate some personality elements that children like to integrate into children's clothing brand and product concept.

And the release of DADIDA, "story telling children's clothing", will make up for these deficiencies and have a good learning and reference for the children's clothing industry in China.

Facing competition and difference breakout

What is "story telling children's clothing"?

To put it simply, every little tick DADIDA children's story will have a little story that children like, vivid, interesting and inspiring.

In this way, the meaning of consumers buying DADIDA children's clothing is not only limited to the appearance of dress or warmth, but also through the story on clothes, with parents to educate children together.

Green Group Chairman Zhao Jianhe told reporters, "the tick tick" story telling children's clothing ", this brand positioning launch, it changed the original concept of health and fashion for children's wear. Health is not only the environmental protection of clothing, but also the healthy growth of children's inner world. Fashion is not only the fashion of fashion, but also the popular culture.

"At present, the children's clothing market in China is facing multiple shocks, but this is not a bad thing. From the current situation, despite the fierce competition, it will still be the peak period for children's clothing industry in 2010 and even longer."

Faced with fierce market competition, Zhao Jianhe, founder of DADIDA, is very calm.

He believes that as long as the domestic brand of children's clothing can build differentiated brand image, give a distinct brand cultural connotation, plus local advantages, then it will have the strength to compete with the international brand.

Based on this belief, combined with the brand "love..."

DADIDA has introduced the brand new concept of "story telling children's clothing", which has formed a differentiated brand image and laid a good foundation for breaking through the brand.

"Apple ripening" tells the story of "Apple ripening" for the first time this year: "Apple ripening" tells the story of a cat that can't hold the outside world, the story of the apple, to educate the children to do things with one heart and one mind, to succeed. "We win" tells the story that the animals win the championship in football and rely on confidence to win the final victory.

Once the two theme stories were launched, they were highly recognized by dealers and favored by consumers.

Deductive concept, rich connotation

According to the introduction of the core concept of "story telling children's clothing", DADIDA will launch different series of interesting and enlightening theme stories at each stage. These interesting and interesting stories will be printed into storybooks, posters and animated cartoons for a long time.

Meanwhile, some of the main elements and patterns of the story will be implanted into product design and development, so that children can "wear stories, watch stories and listen to stories".

In this way, a children's clothing not only has the function of wearing, but also can enlighten children's wisdom and cultivate their good character and habits, which not only satisfies the material needs, but also satisfies the spiritual needs.

In order to publicize the brand positioning of "tick tick, story telling children's clothing", enhance brand awareness and reputation, and strengthen the research and design of the product, Green group has made the following measures:

One is to increase the concept of communication, not only in the CCTV channel and the CCTV children's channel, but also the children's New Year movie "pleasant goat and grey wolf". They are widely disseminated in various national cinema screens, local TV stations, networks, mobile media, outdoor billboards, and so on.

Two, while increasing product development efforts, enriching product categories and styles, we invite Spanish famous designers to join Green design team to integrate the Chinese and Western fashion and environmental design concepts, so that the product is more closely related to the international trend.

The three is to start the "cartoon Carnival" of DADIDA, which is the exclusive "cartoon Carnival" of the tick DADIDA. The creation of the animated serial story featuring the cuticle little bear is the main story. The story books and animated discs are printed and shown to the children to enlighten the wisdom of their children and grow with their children in satisfying their children's fun.

The four is to build a storytelling life hall at the terminal. It not only provides a one-stop, experiential service for consumers, but also opens up a unique "story corner" to let children tell stories in "story corner" to provide children with their stage to promote their healthy and happy growth.

In addition, the "story star" selection campaign is being launched nationwide to allow more consumers to participate in the DADIDA culture activities.

　　厚積薄發，成就夢想

As a famous brand of children's wear in China, for a long time, DADIDA has always focused on the cause of children's wear, and is committed to building a high quality childhood lifestyle for children around the world.

At present, DADIDA is the only "five crown" in the industry that won the national honor such as "China famous brand", "national inspection free product", "export exemption product", "China's ten largest children's wear brand" and "China's ten best seller brands".

In view of the strong influence of "clattick" brand and the outstanding performance of product development and quality, Green group has become a formal member of the national garment standard committee. Since 2006, the Chinese clothing association's director of children's wear Specialized Committee has been a representative of China's children's wear industry, and has participated in the formulation of many national standards such as "infant clothing and clothing", and has become the "star representative" of the children's clothing industry in China.

A good brand must have its own distinctive brand personality and rich brand culture connotation.

In the face of the squeeze of the international children's wear, the domestic children's wear brands must exert their strength in brand personality and product innovation. From this point of view, the launch of "tick Tat DADIDA - story telling children's clothing" can not only enhance the market competitiveness of the tictla DADIDA brand itself and the international children's wear brand, but also boost the new turn of the brand of the tictla DADIDA brand, and also has the navigation significance of the "vane" for the domestic children's clothing brand to enhance its core competitiveness and break through the bottleneck of development.