Seamless Apparel Bulk Horse Vigilance Homogenization
Under the condition of market economy, it is impossible for any industry to rely on the executive command of "go all out and go up quickly".
Seamless clothing is one of the nine characteristic industrial clusters of Yiwu in the 11th Five-Year plan. The Management Committee of Yiwu Industrial Park and the Party committee and government of Suxi town take the opportunity to build the park into a seamless garment science and Technology Industrial Park in China, and strive to build the world seamless clothing capital with the characteristics of advanced products, advanced technology, extensive information, and concentrated product pactions by 2012.
警惕盲目上馬
Seamless garment industry is an emerging industry in Yiwu. It is also an obvious competitive industry in the world. It plays an important role in prospering the market and accepting employment. In less than 10 years, seamless garments have formed a complete industrial cluster in Yiwu. From the single body seamless underwear to the diversified development pattern of seamless fashion, seamless sportswear and seamless home furnishing apparel, seamless underwear has been developed.
As of the end of December 2009, there were more than 100 seamless weaving enterprises in Yiwu, about 6000 imported seamless looms, accounting for about 80% of the country's total, accounting for about 25% of the world's total annual output, about 110000000 sets of seamless underwear, 450 million pairs of shorts and 7 billion 500 million yuan of output value.
It is understood that the planning area of China seamless garment science and Technology Industrial Park is 5 square kilometers, with a planning period of 2010 to 2014, and strive to realize the total industrial output value of science and Technology Industrial Park 50 billion yuan in 2014. The annual output value exceeds 10 billion yuan for enterprises, 1 Enterprises, over 5 billion enterprises, 3 enterprises, the annual output value exceeds 1 billion yuan, 10 enterprises, and more than one billion yuan enterprises are 50.
Recently, a piece of news deserves our attention. Because of the financial crisis, many enterprises are looking for new breakthroughs, especially some socks and shirts enterprises are competing for seamless underwear equipment. Indeed, the socks industry and the shirt industry is already a small profit. If you ask a manager of a hosiery factory what line you want to change most, the answer is mostly "seamless underwear". According to the statistics of Yiwu Municipal Bureau of market economic development, in 2009, 56 enterprises applied for increasing production of high imitation yarn, most of which were prepared to provide raw materials for Yiwu seamless underwear manufacturers. Seamless underwear seems to become an industry that everyone wants to rush out for gold overnight.
長三角地區勢頭不減
The development of seamless clothing represented by Yiwu is the earliest and fastest growing country in the Yangtze River Delta region. In Yiwu alone, there are now more than 150 seamless underwear manufacturers, with nearly 20 thousand employees and 25 thousand sets of various production equipment, including more than 2400 imported equipment, about 80000000 sets of seamless underwear annually, with an annual output value of about 3000000000 Yuan, 80% of the total output and 15% of the world's total output, and a large number of famous brands such as bar, Yi Ting and EU ye have been cultivated.
Boni is a microcosm of seamless underwear in Yiwu. According to Jin Guojun, chairman of bonny Clothing Co., Ltd., at present, there are more than 50 enterprises in Yiwu, five or six or more than 30, less than 20, 10 or more 60, and the rest are only a few small factories. Bonnie is one of 50 manufacturers of machines.
Boni dress has entered the seamless underwear industry for 3 years. When it comes to the scene when it first entered, Jin Guo Jun felt quite a lot. Although the prospect of seamless underwear industry is good, Bonnie knew nothing about seamless underwear at all, and even did not know where to buy it, let alone technology and R & D capability. Boni contacted producers in Italy and was told that Italy manufacturers had agents in Asia. Boni contacted Hongkong again and learned that Italy's Asian distributor is in Yiwu.
Understand the seamless underwear industry must interview Yi Ting Knitting Co., Ltd. In 1998, Yi Ting began to engage in seamless underwear production. Now, there are more than 80 seamless underwear production machines. At present, Yiwu is the largest seamless underwear manufacturer in the world. It is also the first seamless underwear enterprise that asks celebrities to endorse brands. Yi Ting Knitting Co., Ltd., the person in charge told reporters that there are many socks factories in Yiwu now to make seamless underwear, because the profits of socks are very thin, seamless underwear is still a new industry, and it also maintains a certain profit.
He believes that Yiwu seamless underwear at least a few years of red hot.
It is precisely the expected number of years that attract more and more enterprises to join. Among them, the most striking thing is socks. Beginning in 2009, she began to prepare for the seamless underwear industry. In the middle of the day, we have completed a multi billion dollar handwriting, which has ordered 500 seamless underwear production equipment to Italy manufacturers. With the brand value of 250 million yuan, the aim of the company is the largest seamless underwear manufacturer in the world.
珠三角地區不甘人后
The news from Haibo, which was held a while ago, said that Shishi knitting enterprise is now purchasing a large number of advanced seamless knitting production equipment, vigorously entering the seamless knitted garment industry, and making use of the unique production and trade advantages of the existing Pearl River Delta textile and clothing to build Shishi into the most influential seamless garment and garment production base in the whole country and the world, thus further consolidating the status of the textile and garment industry in the Pearl River Delta.
According to local enterprises, the Pearl River Delta has gained more valuable experience in textile and clothing production because of its frequent business activities with Hong Kong, Macao and Taiwan. The design and technical content of textiles and clothing in this region are slightly better than those in the Yangtze River Delta region. From the view of seamless underwear produced by Shishi, the product has obvious design elements. Local enterprises pay more attention to the application of advanced technology. Most enterprises use the whole computer to form seamless underwear machinery at once. They use high-grade nylon, polyester yarn, imported Lycra, nylon wrapped yarn, combed cotton, silk and other materials.
According to local enterprises, seamless knitting technology is a major breakthrough in garment production technology, broadening people's vision. Seamless clothing should not be confined to the production of underwear, but should also be widely used in men's and women's fashion and children's clothing, while in swimsuit and beach wear, sportswear and other aspects of good development space. Therefore, Shishi enterprises said that the advanced seamless knitting technology should be introduced into the field of clothing and clothing as soon as possible, so as to enhance the clothing quality.
同質化危脅已經顯現
According to statistics from relevant departments, at present, more than 50 socks manufacturers in Yiwu have switched to seamless underwear. Because of the same style and fabric, market competition is becoming more intense. In this regard, some experts suggest that seamless underwear manufacturers in Yiwu can develop series of seamless garment products such as swimsuits, casual wear and sportswear, or focus on developing new samples and new functions of seamless underwear, so as to effectively avoid market competition pressure and seize the commanding heights of new market competition so as to improve enterprise efficiency.
Indeed, not only Yiwu, but also the phenomenon of homogeneity of seamless underwear in domestic brands has become increasingly evident. "Although in the past two years, homogenization will not pose a fatal threat to seamless underwear enterprises, if enterprises do not rush to seek breakthroughs in innovation, the consequences will be unthinkable." Industry experts warn enterprises.
Many enterprises are also introspection: let's narrow the seamless garment. We should learn more about the application of seamless knitting technology in Europe and America, and the new design of seamless apparel.
Over the years, domestic entrepreneurs have always been happy with the seamless products that are not new. Do the market and consumers agree? The market gives the best answer: in 2009, manufacturers were unable to sit still because of the fierce competition of cheap underwear caused by homogenization. However, China's manufacturing enterprises, which have always been willing to live with their followers, also know that only through innovation and breakthroughs can they survive and develop, but they are helpless.
"China's seamless entrepreneurial thinking is too conservative, always seeking stability, no one wants to take the first step. If we want to break the obstacles of seamless entrepreneurs, we need a leader to design a batch of fashionable and unique seamless new products and put them into the market, so that there will be a large number of followers in the market, thus promoting the seamless garment industry to a higher level. This industry's point of view is not without reason.
The harm of homogenization is a warning from a close look. The key is to learn to apply the same technology to seek differential development.
Source: Clothing Industry
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