China'S Luxury Market Is Coming To Lead The New Rules.

The second summit forum of the top two brands of China and Europe opened in the fashion capital of Shanghai. This summit dialogue is centered around the theme of "China's luxury land".

NE-TIGER, the leader of China's top fashion luxury brands, represents China's luxury industry. It talks about the industry leaders and senior scholars in the global luxury sector in the form of high-end exchanges. Mr. Zhang Zhifeng, founder and director of the NE-TIGER brand, has discussed with the forum group of heroes the unprecedented opportunities for development in the Chinese market. With the challenges from many foreign brands, he solemnly proposed that China's luxury brands should be brave enough to break the current fashion discourse power and dare to create and lead the new rules.

NE-TIGER predicted in the 2005 article, "dawn of Chinese luxury goods", that a century of history has nurtured Europe as the first step of luxury goods. After the two World War, the United States became the number one economic power and became the second step of luxury goods in the half century of prosperity. In the recent 30 years of economic take-off and the rise of nearly 30 years in China, East Asia has become the third step of luxury consumption, but that fashion has not become the third step of luxury brands.

Today, when global luxury sales are declining, China's luxury goods market is growing at a rate of 20% to 30% per year.

According to the current World Luxury Association's data: wealthy Chinese spend 8 billion 600 million dollars on luxury goods, and China's luxury consumption accounts for 1/4 of the global market, becoming the second largest luxury consumer in the world.

Over the past thirty years, the rapid growth of China's economy has nurtured a number of social elites with enough spending power. Their emergence has strengthened the determination of more internationally renowned brands to explore the Chinese market.

Chinese people often say: ten years to wear a sword!

In the past ten years, together with the Republic, we have experienced the development process from self awakening to self-reliance, from independence to self strengthening.

With the peaceful rise of the country, we have confidently ushered in the revival and burgeoning of China's luxury civilization.

China has become a new place of luxury industry in 2009, which has been greatly impacted by the European and American markets.

The famous European luxury brands, such as Hermes, Louis Vuitton, have no more than 200 years of brand history, and Chanel, Dior, Armani, Versace and Dolce&Gabbana brands have been born for less than 100 years. With the globalization of the economy and information integration, and the unique luxury consumption environment, China will create its own luxury brand at a shorter time and at a faster pace, and continue to write the next legend.