Many Shoe Enterprises Implement The Strategy Of "Three Retention" To Cope With China'S Demographic Dividend Recession

China's sustained and rapid economic growth in recent decades has become a "miracle" in the world.

When discussing why China can create "miracle" of economic growth, many people think that the impact of "demographic dividend" is a crucial reason. "Demographic dividend" is also linked to the prospect of China's sustained economic growth.

As early as 1965~1970, the "demographic dividend" began to appear in China. But after a long period of "demographic dividend", it seems that we did not feel the impact of "dividends". Instead, we felt more pressure on population and employment. A large number of surplus rural labor force and urban unemployment have seriously plagued economic growth.

It is only in the last 10 years that with the rapid economic growth, the unemployment population has begun to decrease substantially and the labor resources have been fully utilized, we really feel the beneficial impact of "demographic dividend" on economic growth.

In recent years, however, there have been two labor shortages in recent years, namely in 2003 and 2010. The labor shortage in 2003 has just appeared in some parts of the Pearl River Delta. However, after the Spring Festival this year, the "labor shortage" has been extended to almost all the coastal areas of China. It has become a general trend. The gap in the Pearl River Delta has exceeded 2 million this year. There are varying degrees of lack of people in Shanghai, Jiangsu, Zhejiang, Fujian and Beibu Gulf of Guangxi.

According to statistics, shoemaking enterprises are one of the hardest hit areas of the "labor shortage". At present, Guangzhou, Shenzhen, Dongguan and other Pearl River Delta cities lack more than 2 million workers, and some production lines have been shut down.

Shoe companies have raised wages, lowered academic qualifications, age and other restrictions, and issued various new staff incentive policies, hoping that "labor shortage" can be alleviated.

Through the comprehensive analysis of this labor shortage, we find that there are many reasons for "labor shortage". Now people's living standard is generally improved, and the psychological expectation of quality of life has been improved. Therefore, cost-effective treatment is an important way to attract talents.

Obviously, the shoe enterprises in the coastal areas also want to lower the cost of products with cheap labor force, and gain international and domestic competitive advantages.

And in comparison.

The only way out for the developed coastal areas is scientific and technological innovation, readjustment of the industrial structure and improvement of the profitability of enterprises.

Some experts said: "labor shortage should indicate that China's" demographic dividend "is facing recession.

In the six and 70s of last century, Japan was the world's manufacturing center. From 1955 to 1975, the average Japanese migrant workers entered the city on average, and joined the manufacturing force every year, 725 thousand.

During this period, "migrant workers" accounted for 64% of the total number of people employed in the country.

So later, there was a large shortage of rural labor force in Japan and even to "Recruitment" in cities.

In the mid and late 80s of last century, Japan retained the high-end market such as electronics industry and automobile industry, and gradually shifted other manufacturing industries to Taiwan and Mainland China, thus completing the pformation and upgrading of the local manufacturing industry.

Although China will still occupy the position of manufacturing center in the world for a long time, but with the inverted trapezoid structure of China's population structure beginning to appear, the situation of surplus labor supply in China has been changing.

For the Chinese manufacturing industry, especially the labor intensive industries, there are only three ways to go out in the future: one is to speed up the pformation and upgrade of enterprises, change the extensive management by resource advantage and cost advantage, pform the highly efficient and low consumption of technology intensive manufacturing, and the two is to pfer to countries such as China inland areas, Vietnam, India, Burma and other countries, and three is to be eliminated in accordance with the "exit mechanism".

The average life expectancy of SMEs in Japan is 30 years. The average life expectancy of SMEs in China is only 2.9 years, and the elimination mechanism is already accelerating.

Of course, China is a resource country after all. In the future, the shortage of resources such as labor and land is not enough to threaten all the extensive enterprises.

But looking at this problem more visionary, I believe more entrepreneurs do not simply regard business as a lucrative business, but understand and practice excellent manufacturing in China from a deeper level, and further cultivate the foundation of Chinese manufacturing. This is not only the responsibility of an enterprise, but also the mission of the nation.

Through the comprehensive analysis of this labor shortage, we find that there are many reasons for "labor shortage". Now people's living standard is generally improved, and the psychological expectation of quality of life has been improved. Therefore, cost-effective treatment is an important way to attract talents.

Obviously, the shoe enterprises in the coastal areas also want to lower the cost of products with cheap labor force, and gain international and domestic competitive advantages.

And in comparison.

The only way out for the developed coastal areas is scientific and technological innovation, readjustment of the industrial structure and improvement of the profitability of enterprises.

Behind the labor shortage, it shows the strength of executive ability of shoe enterprises.

Including the mentality of winning the situation in the track of operation, we must work hard in the following three aspects of "retaining people, retaining customers and retaining brands", which is the foundation for many hundred years' businesses.

    　留住人，績效管理要犀利

The old saying goes, "those who want to win the same will win".

For shoe companies, it is the concerted effort between the management and employees, which is based on the consistent development of the employees' own development interests and their life plans with the benefits and future of the enterprises.

The enterprise management learns to know people, both sides of vision and wrist, so that people with real talent are willing to serve the enterprise.

Finally, everyone works to make himself better.

Therefore, enterprises should organize production and operation more effectively. Under the permissible conditions, we should properly consider the interests of staff's life development planning and so on, and establish a competitive incentive mechanism that rewards and punishments clearly and effectively develops and utilizes human abilities and growth.

    　留住客戶，滿腔熱誠為顧客服務

We all know that the ultimate goal of starting a business is to make profits.

To serve consumers is the slogan of many shoe enterprises. The back of consumers is also directly related to the winning and losing of enterprises.

Therefore, shoemaking enterprises should grasp this main road, so that employees can understand that even if the company has many branches and employees, but for a specific customer or consumer, it is you who contact him directly, the company is you.

Because a customer or consumer will regard your company as a whole that meets his requirements.

Therefore, employees who have direct contact with a customer or consumer can not be pushed to others. They can only do their best to do it well.

Second, meet the needs of customers and consumers, and constantly create demand, constantly create all kinds of high quality products and seek good ways to meet the interests of consumers.

    　留住品牌，體現內涵的品牌人文精神

As we all know, brand is a commercial game rule, also a kind of culture, good brand can sail the world.

Therefore, when shoe companies are doing a service or selling a product, they need to consider integrating into the society, people and consumers. This is the work that every brand must do. In addition to providing differentiated services, enterprises must also provide common brand attributes, such as integrity and quality.

In this way, customers and consumers will feel that the services or products of this enterprise will meet their specific needs.

This service or commodity is supported by a large number of standards, providing the corresponding standards and value-added services in every detail. At the same time, some parts of these standards are higher than all customers and consumers' expectations. Natural brands will leave a deep impression on customers and consumers.

There is no doubt that today's economic phenomenon has forced shoe companies to eliminate impetuosity and adjust the structure to make shoes enterprises truly display professional brand from the inside, thereby widen the gap and distance between market demand and raise the attention of the labor market.