Seven Wolves Rushed Out Of The Country To Sign Europe And America To The World.

In March 27th, on the international fashion week of China, the international Wolfgang design series Saint worth 2010 autumn and Winter Conference was held in the first workshop of Beijing fashion design Plaza. In this conference, the seven wolves brought unexpected surprises in addition to bringing a new low-key luxury product to the industry: the signing ceremony of the seven wolves and European and American agencies was successfully held. This means that as the high-end series of the seven wolves brand, the seven wolves international designer Saint worth is about to enter the European and American fashion market. At the same time, it has become the "spring voice" of China's fashion industry leader brand seven wolves to start the strategic layout of internationalization.

In the view of Mr. Zhou Shaoxiong, chairman of the seven wolves, this cooperation will enable the seven wolves to have a deeper contact with the international fashion market and play a positive role in promoting the upgrading of brand culture and expanding the market channel.

The seven wolves international designer series Saint worth's brand is the seven wolf's international cultural integration and life leading frontier work. It is the product of deep cooperation with the French costume master Daniel Faret (Daniel Faret). It is the extension of the original product line of the seven wolves, aiming at the successful people, remodeling the high quality life form. With Mr. Daniel's good command of classic and fashion, Saint worth made the best sense of business and made his sense of leisure decent and graceful. It can be said that the dress culture that perfectly combines romantic romanticism with Chinese culture has reached its peak, showing elegance, conciseness, and exquisite high-end fashion.

In the two years since the launch of the series, the seven wolves have continuously refined their fabrics, styles and tonality of the saint worth series, and advocated the international mainstream lifestyle, creating an atmosphere of conforming to the trend of life and showing the characteristics of fashion themes. At the same time, it also provides a platform for "seven wolves" to integrate transnational classical culture and fashion, and explore new ways for the internationalization of Chinese brands.

But Zhou Shaoxiong also admitted that entering the European fashion market is a big pressure on himself and the seven wolf brands: "the pressure is mainly on the influence of the international brand, and the changes in the world economic environment, but with the trend of economic recovery, these pressures will also become our opportunities."

At the signing site, the new European consultative representative consulting company and the US signed representative fine sky international consultants all said that the seven wolves international designer series Saint worth is a brand beyond the Chinese market. Its brand development strategy is very clear and even shows its advantages in terms of competition with BOSS, ZEGNA, BROOK BROTHERS, ARMANI, BURBURRY, PAUL SMITH and other international brands.

In this "compression" process, Zhou Shaoxiong believes that the seven wolves must firmly grasp the most essential element of the brand -- its own brand culture. "Fashion is not a root free water, a tree without a root. Every brand's culture and value are rooted in its cultural background."

So far, as for entering Europe and the international market, some Chinese brands have had many different forms of experiments. In Mr. Zhou Shaoxiong's view, these experiences are very valuable: "it is impossible for a brand to go international without its own cultural core. Seven wolves have been trying to integrate Chinese culture with western fashion. Especially with the development of China's economy, Chinese people's aesthetic judgement is no longer blindly following Western fashion. Chinese culture is also becoming an important element of world fashion. How to integrate Chinese and Western cultures in their own clothing should be a prerequisite for Chinese brands to go global."

In fact, the seven wolves have always been committed to becoming a Chinese brand that can represent the new age of China's men and constantly challenge their spirit. The seven wolves, from exploring the image of men in struggle, have gone deep into exploring the dressing sense of successful men, and have built the concept of dress consultant to create a unique brand culture connotation.