The Major Brands Compete For 2010CHIC&Nbsp; Brand Level Keeps Improving.

It was spring again, and the eighteenth China International Clothing and Accessories Fair came.

Through the financial crisis, the Chinese garment industry is ushering in a new spring with a high spirited spirit. It is looking forward to another new start.

In March 28th, Du Yuzhou, vice president of the China Textile Industry Association, Zhang Yankai, deputy secretary general and vice president of the China clothing association, Chen Dapeng, chief engineer of the Ministry of industry and commerce, Zhu Hong, member of the Party group, Zhang Li, director of the consumer goods industry division of the Ministry of industry and commerce, participated in the first visit.

A group of men visited the men's wear hall, the fashionable and fashionable leisure hall, the rising down house, the lively children's wear hall, the elegant and beautiful women's wear hall and the charming overseas hall.

　　男裝大牌逐鹿CHIC

In the E1 men's wear hall, YOUNGOR group has brought 5 brands, including Major&Younger, YOUNGOR CEO, Green YOUNGOR, Hart Max (HartSchaffner) and hemp (HANP), to highlight the strength of the enterprise.

Walking into the YOUNGOR Pavilion, various green potted plants and well prepared green Department booths give people a breath of spring.

Li Rucheng, chairman of YOUNGOR group, told reporters in an interview with textile and clothing weekly that YOUNGOR's most valued CHIC2010 is not only the publicity of the brand.

"After more than 30 years of development, YOUNGOR group is seeking a new development idea under the condition of having a certain capital strength, emphasizing that the adjustment and pformation of the way of operation is the future of Chinese garment enterprises."

The next ten years will be the golden ten years for the development of China's clothing industry. When answering the question of how Chinese clothing enterprises seize opportunities to go global, Li Rucheng said that as China's more mature men's clothing brand, YOUNGOR will pay more attention to the originality and multi brand development strategy of clothing development in the future.

"Next step, YOUNGOR will develop towards multi brand and realize the diversified development of the brand."

In view of the gap between the current Chinese clothing brand and the foreign clothing brand design, taking YOUNGOR's development for many years as an example, Li Rucheng also gave some concrete suggestions.

"On the way to build an international brand, what YOUNGOR needs to do is to strengthen the designer team so that YOUNGOR products have deeper originality and have more voice in the international market, so as to create the international status of Chinese clothing independent brands."

In the red bean booth, the person in charge of the enterprise introduced to President Du Yuzhou that the company is trying to cooperate with Korean and Hongkong designers to produce 3 series of younger products, and Du Yuzhou commends it.

Bosideng booth not only showed its men's clothing landing in England, but also the new women's wear series BOSIDENGVOGUE.

President Du Yuzhou said that Bosideng's four seasons products are young and fashionable, forming an interaction with young people.

Gao Dekang, chairman of Bosideng group, told the "textile and clothing weekly" that this exhibition was found to be more casual and fashionable, and became the same choice for domestic brands. Bosideng expanded from the down jacket brand to the four seasons products, and the market reaction became better and better.

Bosteng men's clothing sales in the UK are very impressive at present. In addition, the unique British gentleman culture has greatly guided and promoted the design of Bosteng's men's wear. Bosideng's own design team has significantly improved its strength and its design concept has become more internationalized.

Bosideng will target the world famous brand and realize this grand vision to keep the brand advancing with the times.

Bosideng, as a representative of the national brand, will also focus its efforts on introducing the international elements into China to boost the development of the domestic fashion industry.

For the young generation of 80, Li Lang and the top ten designer Wang Yutao cooperate to launch the L2 brand, and are divided into 3 Series: work, entertainment and leisure to meet the needs of consumers aged twenty or thirty.

The person in charge of the company said that their products were fast fashion products and worked with the Italy team.

Du Yuzhou hoped that L2, as a searcher of fast fashion products in China, could develop rapidly.

Du Yuzhou is very concerned about the latest textile technology and fabrics used by enterprises.

In the Hinur men's booths exhibition, Wang Guibo, chairman of the board, said that all of the exhibitors were Hinur's tailor made men's wear. The target consumers were the high-end business people in Italy, and the introduction of the latest model of the board in Italy was more appropriate and self-cultivation. The selection of fabrics was closer to the dress habits of high-end people in Europe and America, and increased the proportion of imported fabrics such as Italy and France.

As a result, the audience will see the latest image of the advanced custom men's clothing and the high-end craft.

Hinur's exhibition also focused on market expansion, attracting interested franchisees to join.

Wang Guibo stressed that the competition in the men's wear market is becoming more and more competitive. He will further intensify his research and development efforts, focusing on developing elastic fabrics, ironing and wrinkle resistant fabrics, and taking quality as the core weapon to enhance the brand influence of the enterprises.

At the same time, the brand will also focus on customer service. He said: "under the situation of oversupply in the domestic market, consumers' consumption day is rational, and high price is not a guarantee of quality. The product itself and service are the most convincing."

The exhibition areas are brilliant.

Subsequently, the president of Duyu Zhou also visited the E2 casual wear exhibition area, the new generation leisure men's wear brand Taiping bird and GXG.

In the Taiping bird's men's booth, the sculpt appearance with strong visual impact has become the spotlight of the public. The pavilion with fresh style, space-time and perfect combination of daily life is outstanding.

Ye Hanqi, director of marketing planning, introduced that in 2008, Taiping bird's men's clothing pformation has been hidden in the Pacific bird's menswear behind the glory of Taiping bird's clothing. It has achieved good market successes and has successfully sold 350 million yuan in 2 years.

By the end of 2009, the overall sales of Taiping bird fashion menswear increased by 50%, and the number of stores increased by 40% over the same period. In the top shopping malls of important cities, the sales volume of top three stores in one or two years was rushing to the top three.

At present, Pacific bird's men's clothing is entering Sichuan, Chongqing, Shenyang and the Northeast market at a fast speed.

Taiping bird's fashion men's wear is the first independent exhibition of Taiping bird group. It takes 350 square meters of booth, and the two series of "Sven" and "life" perfectly match the trend of urban fashion men.

Ye Hanqi stressed that independent exhibition indicates the bird of peace style. Menswear firmly believes that fashion men's clothing can and should be independent.

The display of the show in the down show area appears in the form of a very creative ice cave, conveying the concept of environmental protection and green, and the brand connotation has been fully deduced.

"We want to be the most high-end down jacket," Yu Tao, general manager assistant manager of Beijing geo Garment Co. Ltd., said that FlashGEO is not just a high-end price. Its products are designed by European and American designers and are closely integrated with the international fashion trend.

The target of FlashGEO refers to the key shopping malls in the first tier cities. At present, there are two flagship stores in Beijing and Shenyang. Good business performance and reputation show that consumers have a high degree of recognition for this high-end down jacket brand, and the market prospect is considerable.

The purpose of this exhibition is to establish brand image and join in business.

In the E4 children's wear exhibition area, Zhili children's wear, Disney and Parker Lan Di attracted everyone's attention.

In the W3 women's wear exhibition area, President Du Yu Zhou visited the booth of Yang Fan, Shu long and Yi Di Fei.

Ma Yili praised Du Yuzhou as a spokesperson for young consumers.

In the W1 overseas exhibition area, President Du Yu Zhou attended the opening ceremony of the Hongkong Pavilion.

Su Zeguang, chairman of the Hongkong Trade Development Council, said CHIC is a very good window. The Hongkong pavilion has brought 50 creative and design companies participating in the exhibition, including Giordano, Harry, Potter and HOPERISE.

Exhibitors brand continues to improve

President Du Yuzhou said after visiting: the biggest feature of this exhibition is that it reflects the great improvement of China's clothing industry, showing the pformation of garment enterprises in the way of development, including many brands of men's wear, women's wear and children's clothing, which have increased the technology content.

The active participation of overseas brand shows the international attractiveness of the exhibition, especially the Hongkong Pavilion, which has been committed to display and expand through CHIC for many years.

In the past 18 years, the gap between us and international brands is very large. But now China's garment industry is progressing, the brand gap is narrowing, more Chinese enterprises are moving towards the international market, the brand technology content is improving, and the fabric utilization level is improving. These all reflect the progress of China's clothing brand.

"Although this year's exhibitors are not the largest, but they have reached the level of 2007, and the level of exhibitors brand is improving, mainly in the following aspects.

First, enhance the technological content of brand fabrics.

Two is the brand's ability to master fashion.

Fashion fashion is changing with the way of life. The way of life of the Chinese people is constantly opening up to reflect the times and integrate with the international multicultural culture and Chinese local culture. The brand is developing according to its own understanding.

The three is the development of women's clothing reflects the progress of fashion. In the past, the size of Chinese women's wear brands was very small, but this exhibition, women's wear hall has already been fully filled, and the women's clothing brand's booth is expanding.

Clothing is at the end of the textile and garment industry chain, and the progress of the garment industry reflects the progress of the industry.

For example, many of our fabric enterprises are the most advanced products in the world, and many Chinese clothing brands are using these fabrics.

Not only is the fabric, but the yarn is also improving.

March 28th is the opening of the fashion show, and fabric exhibition and yarn exhibition will be held in March 30th and March 31st. From the two exhibitions later, we will see that the clothing industry is also promoting the progress of fabric and yarn.