Retro Wind Is Once Again Popular And Domestic Sneakers Are Coming Back.

Recently, readers have called to inquire about where there are telephone calls for Xiaoshan to sell leaps and sneakers.

As a "post-80 generation", journalists are familiar with these two brands of shoes. They are all made of Shanghai's old sports shoes. For many of the "80's" and "70 after" men, they are the two most popular sports shoes brands.

But now, these domestic shoes that have long been out of the market, are they "coming back" and becoming the new favorite of Xiaoshan people?

　　老牌國產球鞋受年輕人追捧

Reporters found that, now, sales of leaps and shoes in Xiaoshan are mostly labor insurance supplies stores. Over the past two years, more and more young people have bought these domestic shoes at labor insurance shops.

Xiao Shaolu, the boss of a labor protection shop, told reporters that many young people who bought leaps and shoes were fashionable.

At first, he could not understand why they would love the "rubber shoes" so much. Later, he learned from a 22 year old customer that the leaps are not the same now. Now it has been repackaged by a French company to the market. The starting price in Europe and the United States is 50 euros, and now it is not possible.

"I never expected this shoe to be popular.

You know, those who used to buy leaps and shoes were all over the age of 40.

In the interview, the reporter happened to meet Xiao Shao, a 29 year old, to select sneakers.

Xiao Shao told reporters: "in those days, the leap shoes and the back shoes were, in our view, the equivalent of Nike shoes and Adidas shoes.

According to Xiao Shao, he spent 7 years in his childhood shoes. He usually loved shoes very well. He brushed his shoes almost every day and did not touch any mud.

"The quality of the flying shoe is really good, especially its sole, which is thin and light, as if it were not worn.

I like to play football with my best shoes.

Xiao Shao said, but with their growing up, such as leap shoes, back shoes such domestic shoes have gradually fade out of the market.

But recently, he found that many friends around him had put on these old brand shoes again.

And he also found that nowadays, whether in the famous forums such as Tianya or Taobao, and other large shopping websites, the new collocation of all kinds of jump shoes and back shoes also came out.

　　商家不敢盲目跟風 

Leap shoes, back shoes, after many years, once again become a hot topic.

Consumers have different views on their trend.

More consumers are surprised and reminiscent about the resurgence of leaping shoes and back shoes, but the recognition and advocation of the new brands launched by foreign companies are not obvious.

Xiao Xie, who just joined the work, recalled: "when I played badminton earlier, I used to wear back shoes. It was really good.

But later I didn't know why I couldn't buy it, so I had to wear two hundred or three hundred yuan pairs of leather shoes. I never bought any canvas shoes with thin bottom.

However, I still miss the power shoes.

Xiao Xie said that if a new type of shoe was released, he would consider buying a pair.

However, when it comes to "Leo" back shoes, Xie said, "if it's a foreign version of the leap shoes, a pair of 50 euros is really too expensive.

Foreigners like it so much. I think it's also a novelty.

I will never pursue fashion blindly.

It is understood that at present, all major shopping malls in our district do not sell foreign edition leap shoes.

At present, sales of leaps and back shoes on our market are all domestic versions, and the selling price is generally less than 30 yuan RMB.

The head of a large shopping mall in the city said, anyway, the technical content of the leaps and shoes is always low, and the style is out of date. This trend will inevitably fall into silence, and the market will not buy it.

Therefore, shopping centres will not blindly follow suit.

Reporters found that nowadays, the sales way of leaps and shoes is mainly through the Internet.

Many online businesses are playing the banner of "remembering childhood memories". Since the beginning of curiosity shopping, netizens have tried to write "trial reports". They have been buying and writing constantly, and the "neglected beauty" of leaping shoes and back shoes has been noticed by more and more people. People are beginning to compete for and buy, and discuss how to use them.

It can be said that leap shoes and back shoes are more popular through the way of network communication.

The golden age of flying shoes and back shoes

Leap shoes were born in Shanghai in 1959. The first factory was Shanghai rubber shoes factory.

The leap shoes of the year, whether they are simple style design, lightweight materials and simple LOGO, have reached the popular trend of contracted design with modern perspective. The nearly manual production line is the fashion concept of modern people.

"Leap" produced 1 million 616 thousand pairs in the first year, and was named the first of its kind in 1964.

From 60s to 80s of last century, China's footwear industry was a "leap" and "rebound" world. In the early 80s, it was the aristocrats wearing the leap shoes. It can be said that these two kinds of shoes were outstanding because of their succinct and distinct design and the homogenization era.

But in 90s, because of little change in style and gradually being replaced by all kinds of sports shoes with joint venture brands, "Huili" and "leaps" were also lingering on the edge of bankruptcy because of the decline in sales, and then became typical "poor shoes" in China. They could only appear in remote rural markets or urban street vendors.

Until 2008, Orlanndo Bloom, the Hollywood star, appeared in Manhattan, New York, when a pair of shoes on his feet were particularly striking. It turned out to be the "leap" of the Chinese old shoe, which was reborn in the European and American fashion circles after the French takeover.

Nowadays, it has a fashionable name - "FEIYUE", although it is just a pliteration of Chinese "leap", but it is a new brand interpretation: "Flying forward" (Xiang Qianfei), which has fashionable appearance and comfortable material, is once again the focus of fashion.