Mainland Markets Attract World Fashion Brands

　　 Spain's ZARA, Sweden's H&M, and Japan's UNIQLO, a group of foreign "fast fashion" clothing brands in China to buy a whirlwind. Another 17 American fashion brands made their debut at the 2010 China International Fashion Fair, and announced that they were advancing into the mainland market.

The first appearance of acconis and its 17 American fashion brands were particularly eye-catching at the Beijing Clothing Fair. It includes the fashion brand Rampage of urban young women, Rocawear, fashion and leisure brand Mossimo with strong American street culture, Mossimo, a long history of business casual brand, OP for sports and leisure for young people, young fashion jeans, Bongo and humorous lingerie brand JoeBoxer.

After the impact of the global financial crisis, "China's consumption" has become an economic driving force that is more eye-catching than the "made in China" world. Ms. Cao Yinghui, President of acennis, said: while the world's top brands are entering the Chinese market and the mainland's local brands are rising rapidly, there is room for development of the high-end brand market in the mainland. The 17 American fashion brands, which cover different fields and have their own characteristics, are stepping into the Chinese market. They are optimistic about the rapid growth of China's personalized demand.

According to Cao Yinghui, Aconis is now accelerating a strategic cooperation plan: to bring 17 brands to establish strategic alliances with excellent mainland clothing and home textile enterprises respectively, and to establish a brand joint venture, and the joint venture company will have the permanent ownership of the brand in the Chinese mainland market.

It is reported that at present, including Mcglaughlin Enterprise Group Co., Ltd., Shanghai Tong Rui Garments Co., Ltd., Bosideng International Clothing Co., Ltd. and Shanghai Yi Xin Yue Garments Co., Ltd. and many other well-known enterprises have established a partnership with acconis China.