Decoding Self Marketing Strategy Of Xu San Duo

Xu sando, the hero of the soldier assault, has won the audience's affection deeply by the simple, honest and honest image and the spirit of never giving up and never abandoning.

During the Spring Festival, I went over this series again and had a new understanding and understanding of Xu San Du.

Combined with the nature of his marketing work, he associates the characters in this play and discovers that he is a master of self marketing.

If the reader does not believe, look at the following three self marketing strategies.

SWOT analysis and application of Xu San Duo

Xu San did not receive training and education in marketing. He did not know what SWOT analysis was.

However, in the process of self marketing, they can clearly understand their strengths and weaknesses, know how to foster strengths and circumvent weaknesses, understand their opportunities, understand and be good at seizing opportunities to achieve the successful marketing objectives of soldiers.

His understanding of self-knowledge is much the same as that of SWOT analysis.

advantage

He is good at running and faster than ordinary people.

This laid a foundation of confidence for him to choose to enter the seven links of steel and later A, and he was also one of the important reasons why he did not stay at the head of the regiment as a correspondent and entered the company with strong training intensity.

The image is honest and honest, and it is easy to get trust from others.

The new agent, platoon leader (steel seven + excellent squad leader), today, the five squad leader of the class five, the old A captain and other related personnel, have become his iron rod. He has faith in him.

At first, he despised his seven steel company commander and his unusual leader, Wu Liu Yi, who were later captured by his advantage and became close comrades in arms.

In order to save the illegal financing imprisonment, Xu San has realized the most speed and proportion of risk-free mortgage loans, and has made the best of this advantage.

Just imagine, with his monthly income of several hundred yuan, the lion opened his mouth and borrowed one hundred thousand yuan to the troops.

This is not equal to the assets of millions of enterprises to borrow one billion, I am afraid that any bank or consortium will not be silly enough to lend to him.

However, more than 3 did it!

He has a good memory, though he has not read books for several days, but he knows his memory is good.

Then, in his spare time, he set off a set of military terminology to prepare for a rainy day.

A field training gave him a hand in front of the head of the regiment and other military officers, and received the same praise from the heads of the company commander Gao Chengwai.

Inferiority

Poor background of culture and education, junior high school diploma is bought through the buy back relationship.

This deficiency is also one of the important reasons why he did not remain in the head of the regiment as a correspondent.

He himself knows that staying at the head of the regiment can only be the end result of the service and the backpacking.

His troops demanded highly of the soldiers' cultural quality. He had no knowledge of the degree of knowledge he could master, and he had no confidence in the sergeants.

The only way out is to enter the seven links, give full play to its advantages, fight hard and fight hard, and master military skills.

This is also the engine of his efforts.

Poor image and short stature.

One of the main reasons why company commander Gao Cheng disliked him was his shortcoming, which affected the overall image of the company.

At the first glance, a straight crooked Chinese fir forest appeared a crooked neck tree, how incongruous, but also called steel knife seven links.

In fact, more than 3 knows that short stature can play portable activities, and excellent military skills can cover up the image.

This disadvantage was later fully pformed by more than 3, giving two examples: first, the single pole up and down circle, refreshed the company's record, weakened the company's antipathy; two, it became increasingly prominent in tactical training, and when fighting against the A brigade, it not only caught up the company commander of the latent skills, but also captured the A leader, Yuan Lang, who laid the foundation for her entry into the A brigade and paved the way.

Through these two examples, the company commander basically eliminated the impact on his impression.

Slow in speech, hard to change in dialect.

Company commander Gao Cheng's most disgusting is his shortcoming. His manners are slow, and his military skills are slow. He doesn't have a southern dialect in Cangzhou, Hebei.

This disadvantage was quickly pformed by more than 3 and turned into a simple, believable and lovely brand value.

He built a good network of contacts and favorable marketing environment with his strengths and weaknesses.

compete

More than 3 in the mind, it is most clear that there is a competition crisis everywhere in this glorious army with high quality troops from one place.

There is no advantage in participating in positive competition.

To the five class of the uninhabited detention base, it is an opportunity for us to cultivate our inner strength.

Holding a blank gun and practicing hard shooting, keeping up early and getting up early, insist on doing exercises and practicing individual soldier's queue.

The quality of products is excellent enough to participate in the positive competition in the market.

Opportunity

It is gold that always shines. Until it becomes golden body, it will be a chance to return to the big army.

There really is no chance to create opportunities for themselves (more than 3 of the following are planned).

Good products always have sales opportunities, and no sales opportunities are sought.

Self positioning

That is, politically qualified, militarily competent, disciplined, solidarity and friendly peasant soldiers.

brand positioning

The core value of a brand is to treat others sincerely, perfect oneself, repay good for evil and remain aloof from the world.

Brand personality: - - friendly, independent, simple and enterprising.

Communication leads - --- live well and do a lot of meaningful things.

The public image of the brand is the unity of comrades in arms, honest and honest, obedient to command, fearless sacrifice and dedication.

In the form of brand expression, it adheres to the unity of personal image and brand value.

Dialects continue to retain, self image remains unchanged, and a little bit of rustic spirit is Xu San do.

Ordinary self expression and behavior are highly consistent, rigid walking habits, smiling faces are seldom seen, and occasionally appear friendly and simple.

Sometimes, one mouth reveals two rows of big white teeth, and a few classical words appear: "live well! Do a lot of meaningful things!"

"Do not abandon, do not give up!"

"People can not be too comfortable, too comfortable will be a problem!"

"Life is a matter of problems!" "faith is not something that is said, it is made."

"The glory lies in the plain, the arduous lies in the long!" "is there anyone in the world who can drink?"

No

Only those who can carry it! "And so on. In a few words, they are full of philosophies and thought-provoking.

Its personal brand image reflects each other, complements each other, highlights outstanding brand personality, and successfully creates a self brand image.

A successful case of self - brand listing

Through an extension of the following case, it will make people understand the strength of the more than 3 self - promotion and the big handwriting.

Road to steel seven

In order to achieve superiority and success, become a seven member of steel.

Xu San did not stop looking for opportunities to promote himself.

But there are no more people here except a few mixed up.

Company cadres rarely visit this desolate land, and occasionally come, he can not speak up, which is no promotion of their media carrier.

Once I learned from the monitor that the regiment was originally a soldier from the five class. He once wanted to build a road leading to the post in front of the barracks.

Later, because of being pferred ahead of schedule, this long cherished wish has not been completed.

This important information was captured by more than 3, and he began to brew a series of plans to disturb the regiment leader, creating a road for himself to connect to the seven steel company.

More than 3 analysis, road building promotion activities low cost, but the success rate is very high, one is the long cherished wish of the regiment commander, as long as the road is successful, once found, it is sure to let the regiment know that the regiment leader must ask who made the road, that is naturally Xu San more.

Two, the goal of the road is large, which is a large outdoor advertising, easy to reach the target communication object.

In order to expand the visual effect, more than 3 also made a five star modeling with ingenuity.

In the process of building roads, the force is discharged until the completion is completed.

This goal was soon discovered and alerted the regiment, sent a publicity officer to interview the road building deeds and prepare for publicity in the League newspaper.

When we asked the publicity officers to compete for photographs, they stood guard for Li Meng, making more than three to extend the effect and significance of this planning activity.

What a great opportunity!

At normal times, the guard position is standardized and nobody applauded.

Now standing guard is a rare opportunity to show.

At ordinary times, the excellent military posture relies on the outposts of the boundless desert. The obscure more than 3 has become a Dao Liangli's scenery.

The sketchable news officer went back to the wilderness sketching model and returned newspaper print ads free of charge to further expand the activity.

The publicity officer not only reported his road building deeds, but also reported him to the regiment leader on his desolate beach and insisted on training, which pushed the planning activity to a climax.

Xu San to the steel seven even report, also smoothly chapter.

The road planning has achieved satisfactory results.

Review the process of activities, compare some excellent successful marketing activities planning and implementation cases.

This is just a case in the more than 3 self marketing process. There are no more cases to be introduced in the text. Readers can personally experience it in the soldier assault.

Self marketing strategy success

Xu San was eliminated from the recruits to almost forgotten red 5 classes, from the red five class to the steel seven company, until the army was proud.

A; from a soldier to a non commissioned officer; from military skills to extreme; from the majority of people to look down on the admired personal brand image and so on, which shows that its self marketing strategy operation is completely successful.

The elements of its success are summarized as follows:

Self positioning is clear: recognize their own shortcomings, train hard, improve military quality in an all-round way, and constantly improve their competitiveness.

Consistent, adhere to their brand promotion ideas, never change their style.

The marketing goal is clear: to be a good military excellent soldier, at least one level must be achieved.

The route choice is reasonable: the class, the red five class, the steel seven company and the old A, who are responsible for the history of the new recruits, are the best choice for him.

Good at grasping opportunities: more than 3 hardly ever let slip away, though sometimes hesitant.

Clever pformation of crisis: many times faced adverse situations and adversities, eventually turned into favorable factors.

Activity detonation accuracy: at the most appropriate time, through event marketing to push themselves to a higher position.

The right way of pmission is: except for one outdoor and one time newspaper, all the rest set up opinion leaders.

Shi Jin, Lao Ma, Wu Liu Yi, Gao Cheng, news officer, Yuan Lang and so on, are all his word-of-mouth propaganda tools.

This is the best carrier of communication.

Rigorous process management:

Strict management, self-restraint, perseverance, do not abandon, do not give up.

We must resolutely manage the process of self marketing according to the regulations and regulations of the army.