PEAK Sports Enters The Top Market
日前，匹克體育用品有限公司宣布，準備進軍北京和上海的頂級市場。這對于一向在二、三線城市快速擴張的匹克來說，是一個市場戰略轉折點。
At present, PEAK has more than 6000 retail outlets and is expanding at the rate of 3 new stores a day.
In contrast, Nike and Adidas each have about 3500 stores in China.
In recent years, PEAK has expanded rapidly in the two or three tier cities and even the county seat. In these markets, Lining and Nike and Adidas are less involved.
PEAK is fighting guerrilla warfare.
Before that, it gave big cities to powerful foreign competitors and instead specialized in occupying the inland market where income has already broken through an important juncture.
People in these poor areas now have the resources to go on holiday, buy home audio and video systems and brand shoes, and they also have the desire to do this kind of consumption.
At present, PEAK's strategy has been a great success, thus turning to the top market.
PEAK was listed in Hongkong in September 2009, and its market value is currently 1 billion 400 million dollars. Its annual revenue growth is over 60%, and sales are expected to exceed 500 million dollars in 2011.
- Related reading
Brand Marketing Of Shoe Enterprises Should Not Let After-Sale "Drag Behind".
|- Reporter front line | "Go Out" To New York To Participate In The Exhibition To Seize The Opportunity
- Latest topics | Standard Drafting Of Health Care Pressure Socks Entered Practical Stage
- Fashion item | Facing The Extreme Cold This Winter, Lei Feng Hat Has Come Up With New Tactics.
- Professional market | Viscose Staple Fibers Are Not Easy To Pick Up After The Ups And Downs.
- Chamber of Commerce | Quanzhou Chamber Of Commerce In Qingdao
- Shoe Express | Jordan'S Success In Sports Entry Is Still Doubtful &Nbsp; It Is Not Ruled Out That The Performance Is Changed.
- Topic for people's livelihood | Should Civil Servants Pay Social Security?
- Professional market | Silk Quilt Is Also A Copycat Version Of &Nbsp; CCTV Spearhead Refers To Tongxiang.
- News Republic | National Costume Design Competition &Nbsp; Guizhou World Ethnic Costumes Show
- Local hotspot | Silk Was Shoddy &Nbsp; Tongxiang Silk Was A Crisis Of Credibility.
- BELLE's Profits Climbed More Than Expected In 2009.
- Quanzhou Footwear Industry And Other 49 Enterprises Declare Key Training Enterprises.
- Can Chinese Shoe Industry Break Through The Prediction Of "2012"?
- Completion Of The Twelfth Shoe Expo Key Projects
- Gold Lake Released Three Year Plan 2012 A-Share Listing
- Adidas Will Become The Training Supplies Empire In The Next Five Years.
- The Arrival Of The Internet Age, Shoe Enterprises Seize New Opportunities
- The Promotion Of Children's Footwear Industry In China Should Be Emphasized.
- Shoe Fair Will Bring Taiwan Industry To A Climax
- Outlook? The Fourth China Home Clothes Development Forum