PEAK Sports Enters The Top Market
日前，匹克體育用品有限公司宣布，準備進軍北京和上海的頂級市場。這對于一向在二、三線城市快速擴張的匹克來說，是一個市場戰(zhàn)略轉折點。
At present, PEAK has more than 6000 retail outlets and is expanding at the rate of 3 new stores a day.
In contrast, Nike and Adidas each have about 3500 stores in China.
In recent years, PEAK has expanded rapidly in the two or three tier cities and even the county seat. In these markets, Lining and Nike and Adidas are less involved.
PEAK is fighting guerrilla warfare.
Before that, it gave big cities to powerful foreign competitors and instead specialized in occupying the inland market where income has already broken through an important juncture.
People in these poor areas now have the resources to go on holiday, buy home audio and video systems and brand shoes, and they also have the desire to do this kind of consumption.
At present, PEAK's strategy has been a great success, thus turning to the top market.
PEAK was listed in Hongkong in September 2009, and its market value is currently 1 billion 400 million dollars. Its annual revenue growth is over 60%, and sales are expected to exceed 500 million dollars in 2011.
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