XTEP Green Wave Raises Fashion Trend

In 2010, the biggest news in the domestic sporting goods industry was XTEP's total expenditure of one hundred million yuan (cash plus sports equipment) to sponsor the Premier League team Bermingham, as the first domestic sporting goods manufacturer to enter the Premier League. XTEP's every move has attracted the attention of the industry.

Yesterday, at the twelfth China (Jinjiang) International Footwear Expo, held at the exhibition center of American flag city in Jinjiang, XTEP decorated the exhibition hall with the combination of fashionable beauty, leisure sports, space-time and perfect life.

As the sponsor and volunteer chief partner of China's 2010 Shanghai World Expo sportswear project, XTEP's green and green pavilion has a unique style, highlighting the theme of World Expo's green and environment-friendly fashion. Wang Xinle, director of the brand management center of XTEP (China) Co., Ltd., told reporters that the products exhibited by XTEP were mainly made up of green elements. The materials were made of new materials with breathable and sweat absorbing functions. The whole product series expressed a fresh and natural design concept, which coincided with the environmental protection idea advocated by World Expo.

When it comes to XTEP's next development strategy, Wang Xinle said XTEP will continue to carry the banner of the "fashion movement" brand as always. "From the CX competition to the Xiamen International Marathon and to the signing of the Premier League Bermingham club, XTEP's entertainment spirit is everywhere. From 2010, XTEP will set up the tone of the brand of "sports as the core and fashion as the epitaxy". In addition to sponsoring the Premier League Bermingham club, XTEP will also work with Fujian southeast TV to build brand influence.

XTEP's "step echoing" superstar concert will expand its scale in the huge consumer influence. After joining the 2009 Super Girls 5, it will reach 3+5's super entertainment lineup.

As of December 31, 2009, there were 6103 retail outlets in XTEP. After years of brand culture integration, XTEP has become a fashionable and avant-garde brand culture, and has won the favor of young consumers. Let's wait and see how XTEP will interpret the more fashionable culture in 2010.