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    Introduction To Display And Purpose Of Beautifying Display

    2010/4/29 9:54:00 154

    Beautification Of Exhibition Outline


    Introduction to display


    In today's buyer's market, sales of products (including pre sales and after sales) are very important. In fact, products are good or service is good. They must first come out of the shadow of utility. Please forget your products and profits for a while, and think about the customers' feelings.

    This is the foundation of an enterprise. The meaning of the existence of an enterprise lies in satisfying the needs of its customers.



    From the perspective of customers, we should care for the needs of customers and penetrate into every detail of the service, so that we can really sell well.

    Clothing products display is also based on this principle, prompting us to study and think. We sincerely hope that our store can bring a visual feast to our customers.




    In the commodity display, the commodity is the key of the exhibition performance, the display is the means of selling the atmosphere of the store, the space design is the stage of the performance, and the combination of the three can become the perfect performance.

    Shops, windows, advertisements and so on are the factors that directly attract customers into the store, and the most direct reaction of customers is the visual stimulation of goods, and the quality of commodity display directly affects the number of customers and the consumption of customers.



    The concrete display should start from many aspects and display the effect of display in different ways, so as to achieve the purpose of customers.



    The purpose of beautifying display




    The main purpose of the beautification display is to convey the message.



    O sales


    Sales here refer not to the sale of goods themselves, but to the promotion of such abstract ideas.

    That is to say, products are revealed, customers can watch them carefully and even enjoy them.


    Only in this way can customers be persuaded to buy.



    Persuasion


    It means displaying and persuading customers or visitors to identify or participate in sales so as to achieve sales goals.




    Display


    Products that show beauty can expose valuable or outstanding clothing to customers to increase their sense of art and beauty.




    Inform


    Explain the new product or new concept so that the public can accept or keep up with the new trend, pform the views and inform the public.




    O Entertainment


    Develop interesting displays in a systematic and thematic way to give you fresh and interesting feelings.




    O inspiration


    Through knowledge acquisition, we can get information and decide purchase.




    Commodity display should introduce the characteristics of goods to consumers in the most economical and time-saving way, so that consumers can produce a deep impression of the goods, and then produce the desire to buy, and then use commodity distribution to achieve the above purpose.




    Visual unification is the key principle of the new generation of clothing visual performance. It has the same reputation effect as the brand merchandise. In order to unify the image, uniform colors are adopted on the color system. Moreover, the overall visual effect of the product is also the way to beautify the columns and visual performance of the clothing industry. For example, the patterns of the clothing articles are all in a whole series, and the doll clothing, flowers, colors, small umbrellas and shoes are matched with the cloth of the dress.




       

    Store display is mostly functional distinction, such as trousers area, hat area and so on, but because modern product design is facing the overall collocation, and in order to coordinate with the reform of visual merchandising, gradually adjust the merchandise display.

    For example, the use of color to distinguish locations and to design a series of displays with design themes can not only render visual effects, but also achieve the purpose of whole group sales.

     

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