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Four Major Trends Of Clothing Distribution In The Future

2010/5/5 9:52:00 38

In 2010, how did they grasp the development opportunities for up to 8 million Chinese clothing dealers?

By the China Apparel Association and the China apparel distributors' joint conference, "the China clothing distributors and retailers joint conference and the 2010 China clothing dealer wealth forum", Jiang Hengjie, executive vice president of the China clothing association, Lang Xianping, director of the China National Business Information Center, famous Chinese economist Lang Xianping, and Hu Qijing, general manager of China brand, have analyzed and discussed the focus issues.

Trend 1:

Industry enters the track of development based on quality and efficiency

Jiang Hengjie pointed out that in 2007, China's clothing production reached the highest 61 billion 200 million in history. In 2008, due to the outbreak of the financial crisis, China's clothing production was affected, compared with the same period last year, it dropped by 10%~12% to about 56 billion.

In 2009, production fell by 12%.

At present, the China clothing association has calculated that the national clothing output is 40 billion by scientific models.

China's clothing industry has encountered great risks, especially those with no brand and no core competitiveness. Enterprises that have not mastered market circulation channels have been challenged.

At the beginning of 2009, the China Clothing Association conducted a survey, when the shutting down production enterprises were estimated at 15%~20%.

Now, the coming of the post crisis era requires us to sum up the experience of development more rationally. That is, the opportunities for future development will be based on pformation and upgrading, with quality and efficiency as the center, and speed up development with innovation.

There will be an inflection point in the past.

Trend two:

The competitive advantage of department stores is weakening.

The data provided by Mu Xuan tells us that at present, domestic channels are being pformed, and the competitive advantage of department stores is weakening.

If the department store has been strong enough, the market will change with the pattern of "I have the final say".

Now small and small department stores will be replaced by shopping centers in the future.

The emergence of shopping centers is not only selling fashion and food, but providing a one-stop competitive advantage in the mode of super life hall.

For example, in Korea's Lotte shopping center, there are super parks like Disney, huge indoor rink, and even hotels, so long as you have enough money and energy, you can not go out for months.

In addition to the large shopping centers, there are also smaller and smaller theme department stores, which are about 5000 square meters or even 3000 square meters.

Though small in size, market positioning is clear, service and customer maintenance is emphasized, and management and information guidance are developing steadily.

So, for traditional department stores, how should we go in the future?

The two word is "Quan" or "Jing".

Trend three:

IT brings standardization development to garment industry

"The development of IT technology has brought about the result of global integration, and garment development is also going global integration. Now the global brand is to complete products or services around the world with fabric partners, distributors and other strategic partners."

Pu Zaiyu, chairman of the Korea national brand Committee and President of the former Korean clothing society, said that in the process of globalization, Brand Company can achieve low cost, high efficiency and high benefit operation.

For example, it can reflect the lowest cost of production anywhere in the world, and naturally achieve the goal of cost saving.

Through a fast and comprehensive data system, it can also greatly reduce inventory and improve efficiency.

Jiang Hengjie also said that now, when you enter a shop, in less than 5 minutes, a shopkeeper will come and greet you. "Hello, are you Mr. X?"

You shouldn't be surprised. This is because the VIP card you carry with you "betrayed" you.

As soon as you enter the brand store, the wireless sensor door will immediately sense your name, what products you have bought, your size, the color you like.

Advanced stores now have infrared probes installed outside the door, and they can test the traffic of a day at any time.

Even when it comes to wireless sensors in trolley or small basket, customers push the shopping cart at any time and place in the store.

China's clothing industry is no longer the traditional labor-intensive industry, but a widely used industry.

Our latest information technology, modern technology and flexible and effective circulation system will make great contributions to the society.

The red collar clothing brand of Qingdao, Shandong, has gained successful experience in this respect. It can make a garment for the disabled in New York's Fifth Street, who can not get away from wheelchair all the time. After the service personnel take several main sizes, they are sent directly to the Qingdao red collar headquarters by mail. After receiving the data, the red collar immediately finds the most suitable size for the disabled body in the database, and then produces and sells them accurately.

Trend four:

Globalization of brand and channel

Zhu Wenxin, chief management consultant of China Research International, talked about the experience of Nike in the general agency of Korea.

The head of the company told Zhu Wenxin that they wanted to enter China.

Zhu Wenxin said unexpectedly that he had only heard of Korean brands entering China before, but now that Nike's largest agent in Korea wants to enter China, one is to enter the Chinese physical market, the two is to sell on the Internet.

What does it mean to enter China as an agent?

The globalization of brand and channel in the future.

In the future, clothing agents at the provincial level will also be able to cross provincial, cross regional and even pnational sectors.

This trend has been gradually revealed in our brand and terminal development.