Fashion Trends And Market Guidance Are Becoming Increasingly Prominent.

What is the trend?

In the textile and garment industry, if the designer's design fails to catch up with the fashion trend, it means that the company that the designer is in will be out of the competition in the future market.

Similarly, the popular trend conference held in any city indicates that the city is IN (infashion) enough.

Like the previous sessions, the authority of the thirteenth Haibo has released the trend of casual clothing and fabrics in spring and summer in 2011, the trend of yarn and knitting in 2011 spring and summer, and the trend of color trends in autumn and winter in 2011/2012. This undoubtedly proves that Shishi has an authoritative position in the fields of casual wear, fabric, knitting and color.

Stone lions are very fashionable, and clothes are also very popular.

In 2007, CCTV China Fashion Trend Conference was held in Shishi. Shishi local designer "CABBEEN" Yang Zi Ming introduced the stone lions and Shishi casual wear to the whole country and even the whole world through CCTV platform.

Yang Ziming believes that the reason why CCTV has chosen to release the fashion trend of Shishi series is mainly the whole industrial chain of Shishi and the elegant demeanor of the famous clothing city. However, "Mr. CABBEEN" is also talking about a problem, that is, Shishi clothing and clothing brands lack creativity, homogenization is serious, and design and creativity are seriously inadequate.

Three years later, Yang Ziming's problems still exist. Under the control of seven wolves, wolves dancing, strong men, Li Lang, Qipai and other men's clothing, Shi Shi has not yet achieved the pformation of the brand by the scale of the complete industrial chain and the "first floor trend of the near water tower". Many brands of men's clothing companies still remain in the hundreds of millions of yuan a year, and it seems that they can't break through the bottleneck of Jinjiang.

One of the reasons is that Shishi enterprises can not pform the content of the trend into productivity and products.

Liu Yong, director of commodity sales of the seven wolf industrial Limited by Share Ltd, believes that the trend is the result after the study.

If not landing, it can only be seen as pure theory.

Wen Bo, design director of Xiamen Wen Bo design company, said that the continuity of the trend has not been strengthened.

The spread of fashion trends must be "landing", and the combination of movement and continuity must be continuity.

As for how to make the brand bigger and stronger by publishing the trend of popularity, Yang Ziming did this: he has his own conclusion after the comprehensive judgement. This conclusion is only around the target consumer group.

The popular trend released by professional bodies is a forward-looking analysis of the international situation as a whole.

International fashion color, new process and new fabric information have great reference value for any enterprise, but they can not be completely designed according to the "fashion trend".

Most of the trend is just a reference material. As people pay more and more attention to the brand, the guiding role of the fashion trend is becoming more and more prominent. For example, color and fabric play a role in 70%-80% for the whole product. The prediction of the fashion trend is especially important for fashion brands.

For Shishi enterprises, we should not ignore the role and significance of the press conference.

From a commercial point of view, the market influence of professional and representative future trends, coupled with the mature and scientific mode of communication, is quite large.

Smart enterprises will make use of the trend of fashion to release their brands.