Union Sweater Brand Alliance To Fight For Autumn And Winter Orders Will Take The Initiative.

　　由100多家中小毛織企業組成的中大羊毛衫品牌聯盟（簡稱“中大聯盟”）在大朗鎮誓師，開啟“聯起大朗盟動中國”全國巡演首發儀式。記者了解到，隨后中大聯盟將赴浙江濮院、上海、北京、鄭州等省市開展全國巡演，搶在秋冬季服裝訂貨會前，揮師北上開拓華東市場。

 　　   聯盟企業最多可有10%利潤

As the first alliance organization of Chinese woollen sweater industry, the initiator of the China Association of large consortium, the vice chairman of the Dongguan garment industry association and the chairman of the China Dongguan dream Clothing Co., Ltd., Cheng Yingang said that since last year, the number of orders has not been reduced, and the profits of the big factories (suppliers) have not risen or fallen. The main reason is that the intermediate links have squeezed the profit margins of the suppliers; on the other hand, the vast majority of small and medium-sized woollen weaving enterprises have no channels to make wholesale, they lack the strength to make brands, and they can not connect with the market.

The big league will create a bargaining chip for enterprises to tap the domestic market with the influence of the alliance.

Cheng Yingang said that after the establishment of the major league, they categorized the sweater products of enterprises and supplied them to department stores and supermarkets in the name of "big wool weaving".

Up to now, there are more than 100 small and medium-sized woollen weaving enterprises, which constitute a brand alliance. The products cover men's clothing, women's clothing and children's clothing. The annual output is over 100 million.

In terms of cost control, the major league of China led directly with the professional market, shopping malls and department stores across the country, eliminating the cost of tier one and two tier agents and entering the sales terminals directly, thus ensuring that enterprises have 3%-10% profit margins.

    　　搶秋冬訂貨會先機

At present, the big league has reached long-term cooperation intentions with Wuhan Zhongbai, Shanghai Bailian, and POLO, 23KU, DKNY, Japan Victorinox and other international famous brands.

At the same time, 5 professional markets in Northeast, Shandong, Zhejiang, Shanghai and Zhengzhou have also become the sales outlets of the major league.

Cheng Yingang said that now is the autumn and winter clothing ordering meeting period, the major league starts from Dalang, will use a month time successively in Zhejiang Pu Yuan, Shanghai, Beijing, Zhengzhou and other cities to carry out national tour, order meeting and other activities, seize the East China market.

The choice of these 4 cities, Cheng Yin Gang said, mainly considering that the woolen garment market in these cities is very mature, especially the Zhejiang Pu Yuan wool weaving account for 80% of the domestic market. Erdos and Heng Yuan Xiang are all in this position.

In addition to directly docking supermarkets such as department stores, the major league will jointly build a "sweater life Museum" in 3-5 years.

Cheng Yingang disclosed that at present, the major league has hired 4800 square meters of 80 berths in Pu Yuan, which is the operation headquarters of the alliance.