Madrid Chinese Clothing Store Owners Talk About Business: Outsourcing Is Very Important.

Most of the Chinese in Spain have made great achievements in all walks of life, but the main reason is to manage their own businesses.

There are many Chinese shops in Madrid. Since the economic crisis, various shops are still springing up like mushrooms.

With so many shops, competition is naturally fierce. How to remain invincible in fierce competition has become a big problem for many shopkeepers.

USERA is a gathering place for Chinese in Madrid. Compared with other divisions, the Chinese shops here are more densely packed. For example, clothing stores are running in a Chinese clothing store on almost the same street.

Clothing stores are not like 100 yuan stores, candy stores, supermarkets and so on are all some daily necessities, plus Spanish local also have some ZARA, MANGO and other brands, are also some popular brands, the price is moderate, not far away.

So what are our Chinese clothing stores competing with local clothing stores in Spain?

When I went to a more prosperous neighborhood in USERA, I saw a more decorated clothing store which was hardly Chinese style.

After looking at the door for a while and making sure that the operator was Chinese, he quickly walked into the shop. When the explanation came, the owner of the shop was happy to talk.

According to the owner of this store, "my shop has been open for several years.

Before the decoration is relatively simple, because most of our clothes are imported into the country, and there is no famous brand, but the price is also much cheaper. At that time, the idea was to win the market by price war. At the beginning, business was not bad for a long time, but it didn't last for a long time. But I wondered why the price was so low that there were not many people to ask for it.

I paid special attention to the customer group and found the unusual number of foreign customers. In the past block, there was a foreigner clothing store. I went in and saw that there was no brand in the clothes, but the business was very good. Why?

Having carefully compared the old shop and my own shop, I found the problem, that is, the shop decoration of his house is gorgeous, and by contrast, my shop looks very crude.

People look at a shop, first of all, not to see how good the clothes are, and how the price is. First of all, you see the decoration of your shop. If the decoration is relatively crude, people will not have the desire to see it first. Since the things you sell are good, they can not attract customers' attention.

So last year, after redecorating the store, we invited the decorating team of foreigners to do the outer packing according to the appearance of some stores in Madrid. The business is much better than before. It also attracts many foreigners to patronize, so the outsourcing of the shop is very important.

Seen outside the shop, whether it is the display of clothes in the window, the LOGO of the store, the setting of the store door, the discharge of the internal clothes, or the texture of the cabinet, it seems that there is a small appearance ZARA.

First of all, no matter what the sale is, at least it is already in line with the local people's aesthetic standards.

Later, I saw several fine decorated Chinese clothing stores.

Finally, it comes to the conclusion that in the society where "wine is also afraid of deep alley", many Chinese clothing stores must do well in the quality of their goods while doing their own packaging well. Only in this way can we enhance our social competitiveness and keep the store with foreigners.